President | 1998-PresentCraft / lead sales and business development strategy for this fragrance / beauty startup. Develop and manage line of 300+ cosmetics and fragrance SKUs, annual budget of $2-3 million, and talented and high-performing staff of 20 – with exceptional sales force who work directly with retailers. Personally negotiate agreements with major retail partners. Develop product launch strategies, digital strategies and work with retailers on custom business plans, product assortments, and promotions. Travel worldwide and built relationships and industry-specific leaders and influencers. Launched in salon retail market and led market entry into upscale and global department store channel and highly profitable on-air retail channel. Key strengths include product development, on-air spokesperson, training, staff development, and running the business. • Built business from ground up – launched by developing salon entry strategy and quickly expanded to global sales with distribution partners including Nordstrom, Dillard’s, Saks, TVSN and HSE24 and Evine• Established Supply Chain Operations, Contract Manufacturing and Global resourcing.• Created and negotiated Takashimaya on Fifth Avenue’s famous “t” fragrance – their #1 selling fragrance for over 8 years.• Established Michael Marcus Cosmetics as the #1 brand at Takashimaya NYC and grew sales a minimum of 20-25% YOY for 8 years.• Signed Dillard’s department store chain – negotiated prominent placement in 55 doors.• Received Rising Star Award, and developed a product (Blemish Control) that received Fitness Magazine’s Beauty Award for Best Acne Treatment on the market.• Helped bring cosmetic products to The Jewelry Channel (Shop LC) – became Shop LC’s #1 brand both domestically and globally. Launched on Evine (Shop NBC) and made regular appearances for 4 years. Globally was also regularly on HSE24 Italy, TVSN Australia and Idealworld (UK).

| Recognized for driving in store promotions and sales nationwide, providing exceptional product education and brand representation to diverse customer bases.

Resident Makeup Artist | 1996-1997 | Held similar role, but for single location – brought customers to in-store promotions and sales with product education, flattering cosmetics application, brand representation.

Advanced on fast track; assessed trends, historical sales data, and consumer preferences to refine mix, and developed training programs for sales staff.