With over 25 years in sales performance and training Tee hospitality enables owners and management companies to significantly lower both capital and operating expenditures through outsourced customized sales solutions to clients looking to increase their revenue. Our number one priority is to drive results to our partner hotels, DMCs and DMO’s which includes sales support, marketing, tourism, business intelligence and communications.

• Sales and Marketing Representation Services • Marketing Consulting • Revenue Management Consulting • Repositioning Specialist • Complete Hospitality Management Services

Oversaw strategic corporate sales and marketing planning for 27 resorts and hotels in Hawaii, California, Nevada and Florida. Integral part of development team seeking new projects around the world. Led the expansion and creation of new corporate sales and revenue management division.  Responsible for developing consortia, corporate travel and group markets  Developed and executed sales and marketing strategies to meet and exceed budgeted revenue for group sales and corporate travel Implemented strategic plans and actions that supported the goals of the market with a heavy focus on outside sales including new business development Worked with property General Managers and Director of Sales to offer suggestions and best practices  Conducted monthly yield management meetings with property General Managers and ownership  Conducted sales trips to feeder market areas, visited clients ensuring maximum return on investment Assisted properties on prospecting, soliciting, and closing business deals  Implemented SalesForce and the transfer of Sales database and implemented Standard Operating Procedures Networked with existing clients to develop new business leads, expanded possibilities and developed strong relationships to ensure maximum return on investment Analyzed future demand, selling strategy, trends, yield management, booking window and sources of business as well as rates compared to competition Adjusted strategy in response to changes in dynamic marketplace Participated actively in annual budget, annual strategy pricing, and market plan process, prepared and maintained Action Plan

As the most senior group sales and marketing executive at the company, my responsibilities included driving group sales to the Luxe Worldwide member Hotels, design a digital strategy, manage multi-channel integrated marketing campaigns, form corporate strategic partnerships and business development. Luxe Hotels and L.E. Hotels provides exceptional sales and marketing results for nearly 200 independent hotels in 31 countries around the world. The luxury hospitality company also has three branded properties in Southern California including Beverly Hills, Bel Air and downtown Los Angeles.

 Responsibilities included future projects, due diligence, forecasting, budgeting, and marketing plan. Spearheaded California regional growth from $500k to $1.5 million. Rebuilt and managed database to reflect the new focus in conference center clientele. Increased revenue opportunities through e-marketing, telemarketing, and direct Internet sales. Property increased sales by 25% in renovation year of 2006, 28% in 2007. 2008 budget completed with 68% of groups target and 44% of golf target already contracted.  Responsible for increasing “close ratio” by 27% on all identified leads within first year and 35% by 2007. Identified and developed a lucrative niche market that now represents 80% of business resort wide. Identified opportunities and recommended new products that exceeded sales expectation.  Ranked as top performer in the company achieving record sales for 2004; 1.5M, a 35% increase over prior year Led total property sales growth from 18 M on 2001 to 27.1 M by 2005 Increased account base by 80% by cold calling, diligent pursuit of leads and effective networking Took an active role in the hotel’s transition from Sheraton to Pacific Palms Conference Resort and successfully rebuilt account relationships effected by re-branding Analyzed possible expansion in two target status from a marketing, sales and financial perspective and made recommendations to senior management Personally developed proposals and delivered presentations to clients and negotiated the Resort contract terms Supervise 8 sales managers, consistently keep team on track and inform of total progress through weekly review sessions Most successful with “relationship sales”, earning reputation with clients as a problem solver Responsible in assisting the Vice President of Sales and Marketing in daily golf covers, group rooms and individual travel markets with a team goal of 23 million dollars