Michael Marsala Email & Phone Number

College graduate with digital marketing experience seeking jobs that relate to Social Media Marketing, Email Marketing, PPC Marketing, and SEO Marketing.I am always focusing on how I can further optimize all aspects of the digital marketing funnel and searching for other entry level positions. I firmly believe that customer acquisition costs can always be lowered by looking at what’s working and not working for competitors, listening to customers, and by analyzing data.You can find me always reading and learning new digital marketing strategies to ensure I’m constantly providing the newest and best innovative approaches to ensure that I can always provide the fastest and most optimized results possible.

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  Digital Marketing Associate

  Jobprepped

  Feb 2022 - May 2022

  Lead Generation • Designed and created testimonial content for social media to drive conversions • Repurposed content to expand the company’s social media and online presence in an efficient way• Created a hashtag strategy to improve the company’s social media content reachAutomation Tools• Designed an automated lead generation strategy that increased leads by 100% in my region• Optimized the company’s emails/messaging that increased open rates and conversion rates• Used automation tools to set up an automated outbound lead generation campaign• Set up and managed a CRM from scratchSocial Media Marketing• Created a brand awareness campaign and the company’s content marketing strategy which increased monthly leads • Created social media content • Repurposed content to expand the company’s social media and online presence in an efficient way• Developed a hashtag strategy to improve the reach of our contentEmail Marketing• Created an organic Reddit and Quora Lead Generation campaign using Guerilla Marketing strategies• Increased brand awareness via Reddit and Quora forums. • Identified key online targets where our company should be mentioned for a brand awareness campaign and then raised awareness by getting our brand on those pages. PPC Marketing• Designed and created PPC lead generation campaign on LinkedIn• Created an optimized landing page to increase conversions for PPC campaigns • Built targeted audiences for PPC ads to optimize the company’s ROI on their ad spend • Created optimized copy for landing pages and PPC ads to increase conversion ratesSEO Marketing• Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs • Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes • Increased website traffic via inbound marketing tactics including blog and infographic creation

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  University Of South Florida

  Marketing With A Concentration In Entrepreneurship