Michael Marston Email and Phone Number
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Throughout my career, I have directly contributed to the success of the organizations I have been a part of by creating and implementing successful strategies in eCommerce, omnichannel marketing, business-to-business (B2B) and business-to-consumer (B2C) marketing programs, sales leadership, financial technology and payment innovations and other initiatives focused on revenue growth, optimization & maximizing ROI. My experience includes managing budgets from over $10 million annually with direct responsibility for more than $100 million in sales as well as leading startup organizations from $0 to generate over $80 million in revenue by leading a people-first, technology assisted approach to innovation, sales and revenue growth. Some of my accomplishments & contributions include: ◆ Profitability: Turning around an unprofitable business channel in just 3 months. ◆ Growth: Profitably growing a startup from zero to a revenue of $1mm per employee/ $15million in annual revenue. ◆ Innovation: Implementing the first real-world eCommerce use of BitCoin. ◆ Sales: Directly sold over $80 million through strategic prospecting, solutioning and navigating complex corporate matrices to deliver for both our organization and customers. ◆ Mentoring: Upskilled an entire team on client success best practices to improve client retention rate from less than 10% to 90%.◆ Optimization: Reduced advertising spend by $2.4 million while increasing leads by 14% and increasing lead quality by 2x My hobbies include running marathons, having recently completed my 15th full marathon in Miami. My first race was the 2009 ING Miami and I have been fortunate to be able to run every year since with my best time of 2 hours, 52 minutes.Core Competencies: ◆ Growth Marketing ◆ Strategic Partnerships◆ Business Development ◆ Paid Advertising ◆ People Development ◆ Enterprise Sales ◆ Regulatory Compliance ◆ Profitability ◆ Loyalty Programs◆ Government Relations◆ Executive Leadership◆ FinTech◆ Sales◆ Contracting◆ End to End Sales◆ Digital Marketing◆ GTM Strategy ◆ Direct to Consumer (DTC)◆ Prospecting◆ Customer Retention◆ Capital Restructuring◆ Data Analysis◆ Financial Reporting◆ Performance Marketing◆ Cross Functional Leadership◆ AI
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Digital And Affiliate Sales + Partnerships ManagerShemedMiami, Fl, Us
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Head Of Sales And Marketing | Business DevelopmentGlobal Promotion Services Sep 2023 - PresentFt. Lauderdale, Fl, UsGlobal Promotion Services is a FinTech agency providing incentive, promotional fulfillment, customer engagement and loyalty services with a focus on B2B & B2C sales incentive programs, consumer rebate programs and promotional physical and virtual payments using open loop Mastercard, Venmo, PayPal, and more than 500 closed loop retail options. Responsible for end-to-end outbound sales and solutioning cycle, prospecting, paid search, demand generation, web presence, CRM, creative, contracting, commercial proposals and client retention. -
Vice President - Business Development | Strategy | Revenue | MonetizationThe Revenue Shop Jul 2023 - PresentMiami, Florida, Usthe Revenue Shop is an advisory focused on helping businesses “revenue” so that they may serve their customers, employees, shareholders and the greater community for the long term.Reach out to: hello@therevenueshop.com to discuss further! -
Manager - Performance & Affiliate MarketingNextiva 2022 - 2023Scottsdale, Arizona, UsDesigning and executing programs supporting the marketing vision and operations with fast growing global provider of VoIP business phone services and unified communications (UCaaS) solutions. Direct strategic planning, applied analytics, business intelligence reporting, and business development. Rigorously devise and ensure pathways to increase lead volume and heighten lead-to-sale success. Project manage data-driven marketing initiatives, including campaigns utilizing web, email, promo, social, paid, and organic assets. Support and manage technical implementation and ensure proper Salesforce integrations and tracking. • Successfully attained long-awaited partnership with the most coveted directory in their space, within 1 week in new role. • Delivering new partnerships with Capital One, Forbes, PayPal, Hulu, Peacock, Bark, TechBargains & PCMag, and transforming channel into a profit center.• Saved $2.4M (20% of spend) by implementing process improvements, optimizing investments, and deploying IP tracking to block fraudulent international traffic.• Elevated internal technical and business capabilities by cross-training staff and socializing cutting-edge acquisition advertising strategies.• Brand Reputation. Ensure Nextiva’s online representation for VoIP, Social, UCaaS, CCaaS within Search Engines, obtaining 70% of attainable #1 rankings for Social & Reputation. Pioneered Nextiva’s launch on connected TV. • Developed Segment Based Initiatives. Execute on activities by business segment & product to drive quality Marketing Qualified Leads (MQL).o Social & Reputation: Developed and implemented demand generation & GTM strategy for Nextiva Social across all digital channels including SEO, Paid Search & Partnerships. Secured Featured Partner for Social by Forbes Advisor. MQL Attainment: 123% -
Client Success ManagerPeakactivity 2021 - 2022Boynton Beach, Fl, UsPeakActivity is a digital acceleration and technology services consulting firm that enables progress for businesses at every point of their digital transformation journey through modernization, optimization, innovation, and engineering services.Recruited to develop new client success organization to drive ongoing client revenue & service adoption as well as increase our Net Promoter Score. Accomplishments Include: • Delivery: Program managed design and delivery of PeakActivity’s first integrated B2B/B2C digital experience. • Revenue: Increased average engagement billings 57% through restructuring service contracts. • Acquisition: Reinvented lead sourcing and CRM practices to drive higher value prospecting activities. -
Head Of Marketing, Sales & Business DevelopmentGlobal Promotion Services Jun 2018 - Dec 2021Ft. Lauderdale, Fl, UsGlobal Promotion Services is an agency providing incentive, promotional fulfillment, customer engagement and loyalty services with a focus on B2B & B2C sales incentive programs, consumer rebate programs and promotional payments. During my tenure with Global Promotion Services, I was directly responsible for the full sales cycle including prospecting, demand generation, value proposition, presentation, quoting, procurement and ultimately signing & retaining new accounts. My direct revenue contribution was over $35 million during this time period with a win rate of 90%. Although this industry has typically a multi-year sales cycle, I was successful in developing a methodology for expediting the process yielding more than $12 million in ARR in less than 3 years and total revenue in excess of $60 million including within highly regulated industries and without needing to source outside resources or expenses. Responsibilities included: ►Prospecting & successful sourcing new client partnerships & logos►CRM implementation & development ►Ensuring ongoing success of existing client's sales & marketing activities & recurring revenue►Implementing customer facing and prospect facing marketing campaigns including development of our SEO, SEM & Email Marketing Initiatives ►Product Development & Optimization►Developing Prospective Client Facing & Customer Facing Marketing Materials ►KPI Reporting►Brand Development & Management►Account Management & Client Retention & Organic Growth►Presentation of QBRs and Bi-Weekly Trendcards►Development, roll-out and ongoing maintenance of GPS Corporate Website►AML Compliance & KYC Requirements►PCI and SOX ComplianceSample client wins include: Navico, BP Castrol, Dexcom, Next Era Energy, SlickDealsIndustries Served Include: Performance Marketing, eCommerce, Automotive, Marine, Utilities, Consumer Electronics, Quasi-Governmental and Loyalty.
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Director - MarketingAfligo Jan 2016 - Jun 2018Afligo is a marketing solutions company offering payment processing, rebate, referral, channel incentive, and loyalty programs to help our clients drive incremental sales. My primary role is developing and expanding Afligo's partnerships and delivering positive results to existing and prospective clients and optimizing our services to ensure our client's ongoing success.
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Manager - Affiliate And Performance Marketing: Online/Ecommerce, Retail, B2BTigerdirect Business Feb 2013 - Jan 2016Miami, Fl, UsSystemax is a technology e-commerce firm, which operated online and retail stores under the TigerDirect, CompUSA and Circuit City brands in the US, Canada & Puerto Rico. I was promoted to direct the corporate global affiliate marketing programs, overseeing building & executing of affiliate marketing initiatives, assisting with search engine marketing (SEM), product listing ads (PLA) and display advertising programs, and driving the go-to-market strategy through more than 10,000 affiliate partners. I collaborated across the organization to build and manage the sales channel, develop partner-specific offerings and promotions, analyze and apply learnings, optimize service delivery, lead customer satisfaction and conversion optimization initiatives, and oversee sales tax nexus compliance issues. Some notable achievements include:►Swiftly transforming the online affiliate marketing channel from a net loss to profitability by upgrading margins, and collaborating with vendors & internal procurement teams to more effectively source product and utilize co-op marketing funds. ►Enabling new revenue opportunities through partner network revitalization, including developing programs with partners such as RetailMeNot and Slickdeals. ►Pioneering our entry into cryptocurrency resulting in TigerDirect being the first electronics retailer to accept Bitcoin. ►Conceptualizing new business intelligence tools, collaborating with IT on platform development and creation of a KPI dashboard increasing operational transparency through enhanced analytics.►Launching TigerDirect's first business-to-business (B2B) affiliate program developing programs with HP and Lenovo, opening up a new corporate vertical and acquisition opportunities.►Leading successful collaboration with key industry partners, including Visa, Shoprunner, American Express, FedEx & DiscoverCard.►Developing talent as an ambassador for college recruitment and as a mentor to Management Trainees. -
Marketing Analyst – Tigerdirect ◆ Strategic Planning ◆ InnovationTigerdirect Business Jun 2009 - Mar 2013Miami, Fl, UsIn this role reporting to the Vice President of Marketing and Strategic Initiatives, I developed and managed revenue generation strategies across the full spectrum of service delivery, including in-store merchandising innovation, website optimization programs, corporate events, and integrated media events. Notable achievements include:►Co-leading our Retail 2.0 "connected store" initiative achieving boosts in sales conversion and revenue per ticket, and which reduced “showrooming” through the creation of an in-store comparison shopping platform. Served as main point of contact for this initiative across all 41 stores in U.S., Canada, and Puerto Rico, collaborated on creation of the technology platform, sold the business case across the organization, and led in-store training.►Enhancing Systemax’s marketing reach through the successful negotiation of co-op advertising funding from Intel, AMD, Sprint, AT&T, Sony Pictures, Warner Brothers & others. ►Overseeing the design and delivery of the TigerDirect, CompUSA & Circuit City mobile e-commerce sites. ►Planning and executing the TigerDirect Tech Bash trade show, including the full run-of-show and collaboration on the media and vendor communications strategy.►Managing the integrated media appearance of the Markham, Ontario TigerDirect store on the Syfy Network program “Warehouse 13.” I collaborated on the contract negotiation and oversaw all onsite filming logistics.
Michael Marston Skills
Michael Marston Education Details
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University Of MiamiEconomics/Finance
Frequently Asked Questions about Michael Marston
What company does Michael Marston work for?
Michael Marston works for Shemed
What is Michael Marston's role at the current company?
Michael Marston's current role is Digital and Affiliate Sales + Partnerships Manager.
What is Michael Marston's email address?
Michael Marston's email address is mm****@****igo.com
What is Michael Marston's direct phone number?
Michael Marston's direct phone number is +195457*****
What schools did Michael Marston attend?
Michael Marston attended University Of Miami.
What skills is Michael Marston known for?
Michael Marston has skills like Marketing, Strategic Partnerships, E Commerce, Online Marketing, Management, Marketing Strategy, Sales, Competitive Analysis, Retail, Strategy, Product Marketing, Account Management.
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