Michael Martin Email & Phone Number

►Forecasting and Analysis (Qualitative through Econometric) - Domestic and International►Commercial Analytics Including primary market research (Discrete Choice, IDI's, ATU's, Segmentation, Optimization), secondary market research, and data analyses, structure, optimization►Merger, Acquisition and/or Divestiture analysis, due diligence, integration, optimization►Modeling, reporting, KPI's, data/process optimization, and analysis►New Product / Market Assessment / Product Uptake / Pricing / Reimbursement / CI►Sales and Marketing ROI Analyses and efficacy evaluation►Statistical/Economic/Financial Analyses►Incentive Compensation►Excel/Access/VBA EXPERT►Highly proficient with R and SAS►SAP (FICO), Netsuite and Solution 7, Oracle, Hyperion, BPCS, COGNOS, TM1, SQL► System Implementation Project Management►Data: IMS, Symphony, EHR, APLD► Data Synthesis, Data Mining, Machine Learning (R)► Problem Solving

Bedford, Massachusetts, Us

International specialty pharmaceutical company, PE backed,then Public via IPO▌Full Life Cycle Management of Primary & Secondary Market Research ▌► Through ATU’s. IDI’s, and Competitive Intelligence primary and secondary research drove sustained revenue CAGR in excess of 15% for a mature product► Drove Price Elasticity primary research that led to the identification of strategy and tactics resulting in the stabilization of price / market share► Through market segmentation/sales force optimization primary and secondary research, identified opportunities that improved messaging and sales force utilization by 17+%► Identification, vetting, and dissemination of secondary market and competitive information used for internal and external reporting and analyses▌Leadership of Market, Price, Sales, and Revenue Forecasting for Inline, Pipeline, & Business Development Products ▌► Developed from scratch hyper-accurate granular tactical and strategic inline, pipeline and business development products forecasts (+/- 2%) allowing for significant improvement of supply planning, improved sales and marketing utilization, and internal/external expectation management► Completed business case evaluations for 17 drug candidates using a variety of micro/macro level approaches including epidemiology based modeling.▌Leadership of Business Analysis & Internal Reporting Function ▌► Responsible for key customer contract evaluation leading to several successful negotiations/renegotiations► Led development of market section of S1 in successful IPO and same in prior Bond issuance and Debt refinancing► Commercial lead for successful divestiture on multiple international assets

Irving, Texas, Us

International Business Services provider with Agency, Technology (Software), and Analytics segments. Publicly held.★ Responsible for world-wide leadership of Financial Planning and Analysis► Identified, purchased, and deployed a global Cognos Enterprise Planning system that accommodated monthly forecast and annual budget.► Integrated planning and reporting functions for 5 geographically distributed entities► Revamped internal reporting to provide a robust yet concise reflection of corporate performance with an emphasis on forward looking key performance indicators► Financial Analysis lead on 5 large scale acquisition over the course of 18 months

VC Backed Leisure travel company★ Responsible for oversight of Financial Planning► Developed comprehensive zero based budget/forecast process including the identification of performance benchmarks and activity drivers resulting in a highly accurate financial plan.► Developed long range planning capability driven from a macro strategy and enhanced with quantified initiative level modifications.► Developed leading indicator scorecard to assess performance and highlight forward looking trends.► Financial analysis lead on 1 large scale acquisition over the course of 12 months and 1 successful recapitalization effort.

Public Telecommunications company★ Responsible for oversight of Financial Planning► Developed initial economic model of DSL service offering identifying opportunities for improvements in scalability, breadth of service offering, and financial performance► Participated with the Business Development team on the successful negotiation of 3 new business opportunities valued at $30M annually► Provided analytics that was the basis for a successful renegotiation of a key customer contract► Developed hyper-accurate forward looking model to align footprint bandwidth with consumer penetration expectations resulting in 30% improvement in network utilization.

Public Computer Hardware manufacturer

Public Medical Device manufacturer

Lowell, Ma, Us

Public Semiconductor manufacturer

Us

Public Government communications contractor

Bs, Business Administration

Bachelor Of Science (Bs), Finance