I have an associate's degree in advertising from Holmesglen, where I learned the fundamentals of branding, marketing, and design. I am currently working as a Personalisation Executive at Rank Interactive, a leading online gaming platform. My core competencies include product development, customer retention, and user experience (UX).In my current role, I use data analysis to customise the gaming experience for individual players, recommending games and promotions, conducting A/B testing, managing risk related to responsible gambling, designing targeted marketing campaigns, and providing analytics for continuous improvement. I am passionate about creating engaging and personalised experiences that increase player loyalty and satisfaction. I also value working with a diverse and collaborative team that supports and empowers each other to achieve our goals.