I am a highly creative and results-driven Digital Media Specialist specializing in developing and implementing highly effective advertising campaigns on platforms such as Meta Ads, TikTok, Google, and Pinterest. I have successfully delivered strategic solutions that consistently exceed client expectations and drive significant business growth, with a focus on eCommerce, info products, and iOS/Android Apps. My track record includes the following:✅ A notable 20% increase in revenue.✅ A 30% increase in brand awareness.✅ A significant 20% improvement in campaign performance.I have extensive experience managing large budgets, completing campaigns worth up to $100,000 monthly. In addition, I have demonstrated success in campaigns with a daily spend of $3,000. I have successfully managed over $1.5 million to date.
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Digital Marketing Manager88 Marketing, Llc. Feb 2020 - PresentSanta Monica, California, United StatesLed the development and implementation of comprehensive marketing strategies, resulting in a 20% increase in revenue and a 30% increase in brand awareness.Managed a team of marketing professionals, driving cross-functional collaboration and delivering measurable results.Utilized market research and data analysis to identify new business opportunities and target markets.Developed and executed successful digital marketing campaigns, including social media, PPC, email… Show more Led the development and implementation of comprehensive marketing strategies, resulting in a 20% increase in revenue and a 30% increase in brand awareness.Managed a team of marketing professionals, driving cross-functional collaboration and delivering measurable results.Utilized market research and data analysis to identify new business opportunities and target markets.Developed and executed successful digital marketing campaigns, including social media, PPC, email marketing, and search engine optimization. Show less -
Media BuyerGinboo Jun 2018 - Sep 2019Melbourne, Victoria, AustraliaDeveloped and executed high-impact advertising campaigns across multiple platforms, utilizing a data-driven approach and strategic planning to achieve clients' business objectives and exceed expectations.Conducted comprehensive market research and competitor analysis to identify new opportunities and stay ahead of the curve.Partnered with cross-functional teams to implement targeted, multi-channel marketing initiatives that align with the client's overall marketing strategy.Analyzed… Show more Developed and executed high-impact advertising campaigns across multiple platforms, utilizing a data-driven approach and strategic planning to achieve clients' business objectives and exceed expectations.Conducted comprehensive market research and competitor analysis to identify new opportunities and stay ahead of the curve.Partnered with cross-functional teams to implement targeted, multi-channel marketing initiatives that align with the client's overall marketing strategy.Analyzed vast amounts of campaign data and made informed decisions to optimize performance and deliver maximum ROI.Skillfully managed large budgets and monitored spending to ensure campaigns were executed efficiently and effectively.Maintained exceptional client relationships by providing regular updates, insights, and recommendations to enhance campaign performance.Stayed up-to-date with industry trends and advancements to bring cutting-edge solutions to clients and drive business growth.Demonstrated marketing mastery by delivering a 20% increase in revenue, 30% increase in brand awareness, and 20% improvement in campaign performance.Executed high-stakes campaigns worth $10,000 per day, showcasing my ability to deliver under tight deadlines and handle complex campaigns with ease. Show less
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Media BuyerSpot Cross Jan 2017 - May 2018Sydney, New South Wales, AustraliaAs a result of my outstanding performance and dedication as an assistant media buyer, I was recognized with a promotion to the role of a Junior Media Buyer, where I continued to strive for excellence and contribute to the success of the organization. My roles were:Implemented impactful advertising campaigns across Meta Ads, TikTok, Google, and Pinterest to reach target audiences and achieve campaign goals.Conducted thorough market research to identify key trends, target audiences… Show more As a result of my outstanding performance and dedication as an assistant media buyer, I was recognized with a promotion to the role of a Junior Media Buyer, where I continued to strive for excellence and contribute to the success of the organization. My roles were:Implemented impactful advertising campaigns across Meta Ads, TikTok, Google, and Pinterest to reach target audiences and achieve campaign goals.Conducted thorough market research to identify key trends, target audiences, and advertising opportunities, leveraging this information to deliver strategic, data-driven solutions.Collaborated with cross-functional teams to develop and execute multi-channel marketing initiatives that align with the client's overall marketing objectives.Analyzed campaign data and made informed decisions to optimize performance and improve ROI.Managed budgets with precision and monitored spending to ensure campaigns were executed efficiently and effectively.Maintained strong client relationships by providing regular updates, insights, and recommendations to enhance campaign performance. Show less
Michael Masero Education Details
Frequently Asked Questions about Michael Masero
What company does Michael Masero work for?
Michael Masero works for 88 Marketing, Llc.
What is Michael Masero's role at the current company?
Michael Masero's current role is Media Buyer.
What schools did Michael Masero attend?
Michael Masero attended Jomo Kenyatta University Of Agriculture And Technology.
Who are Michael Masero's colleagues?
Michael Masero's colleagues are Sabrina Higdon, Jason Klein.
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