Michael Massara Email & Phone Number

Vaughan, Ontario, Canada

All things digital. Digital execution, Online merchandising, Online marketing, email marketing, social media, B2C, B2B, instore hardware and software.

2180 Yonge St, Toronto

Manage the team for the daily authoring and publishing activities for Canadian tire and its related business sites across various platforms, mobile, desktop, in-store.Managing publishing schedules with internal and external partners to stay on track for successful authoring and publishing deliveryAgile development process for delivery of new enhancements and functionalityWork with internal and external cross functional teams on publishing release candidates to… Show more Manage the team for the daily authoring and publishing activities for Canadian tire and its related business sites across various platforms, mobile, desktop, in-store.Managing publishing schedules with internal and external partners to stay on track for successful authoring and publishing deliveryAgile development process for delivery of new enhancements and functionalityWork with internal and external cross functional teams on publishing release candidates to production Show less

Manage the daily activities of the Online Merchandising teamDevelop merchandising guidelines and processes for canadiantire.caDevelop the product merchandise hierarchy and ensure application of usability guidelinesManage the 3rd party external relationships with our online partners regarding merchandisingWork closely with Online Marketing & Creative managers, on business priority projects Write online merchandising requirements for new functionality and… Show more Manage the daily activities of the Online Merchandising teamDevelop merchandising guidelines and processes for canadiantire.caDevelop the product merchandise hierarchy and ensure application of usability guidelinesManage the 3rd party external relationships with our online partners regarding merchandisingWork closely with Online Marketing & Creative managers, on business priority projects Write online merchandising requirements for new functionality and M&Es Work with Category Business Managers and ensure products and key categories are supported onlineWork closely with Online IT to develop testing and QA guidelines for new functionality and M&EsAnalyze Key Performance Indicators, such as Search and Top Rated reports, and use in implementing strategiesAnalyze Benchmark competitor websites to explore and plan future functionality Show less

Participate in short- and medium-term planning for the site, ensuring timely and accurate execution of site plans for canadiantire.ca's weekly publishDesign new and improve existing processes to meet publishing and production requirementsSupport Content Coordinators and other relevant stakeholders in assisting, overseeing and improving processes for technical issues such as product loads, attribute loads, promotions, updating site content through new load files… Show more Participate in short- and medium-term planning for the site, ensuring timely and accurate execution of site plans for canadiantire.ca's weekly publishDesign new and improve existing processes to meet publishing and production requirementsSupport Content Coordinators and other relevant stakeholders in assisting, overseeing and improving processes for technical issues such as product loads, attribute loads, promotions, updating site content through new load files, etcMaintain a weekly SKU load calendar and communicate to stakeholdersParticipate in writing new functional requirements to better serve Online's customers.Work with technical teams to ensure Change Management and Code Release activities are identified, communicated and accommodated in the weekly production process.Communicate pass/fail status to stakeholders for weekly publish, tests on new releases, EMS, testing of patch release & upgrades, and hotfixes to production. Show less

Research required product information from internal and external sources and build content as requiredWork with merchandising manager to populate and maintain the web storeObtain, edit and enter product features and attributes into Blue MartiniAssist others with various tasks such as promotions, images, etc

Toronto, Canada Area