Michael Masuch

Michael Masuch Email and Phone Number

Head of Online Marketing TUI Hotelbrands (ROBINSON, TUI MAGIC LIFE, TUI BLUE and Amello) @ Robinson Club GmbH
Hanover, NDS, DE
Michael Masuch's Location
Hannover, Lower Saxony, Germany, Germany
Michael Masuch's Contact Details

Michael Masuch work email

Michael Masuch personal email

n/a
About Michael Masuch

Inspired by digital innovation and new techniques in digital commerce, I excel in data-driven online marketing and brand strategy. With expertise in digital commerce, social media, multi-channel approaches, programmatic advertising, attribution modeling, and corporate identity, I bring extensive management experience in leading teams toward a successful, agile, digital future. My diverse background includes roles as a consultant, project manager, entrepreneur, strategy advisor, online consultant, workshop moderator, and innovator.

Michael Masuch's Current Company Details
Robinson Club GmbH

Robinson Club Gmbh

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Head of Online Marketing TUI Hotelbrands (ROBINSON, TUI MAGIC LIFE, TUI BLUE and Amello)
Hanover, NDS, DE
Website:
robinson.com
Employees:
1348
Michael Masuch Work Experience Details
  • Robinson Club Gmbh
    Head Of Online Marketing Tui Hotelbrands (Robinson, Tui Magic Life, Tui Blue And Amello)
    Robinson Club Gmbh
    Hanover, Nds, De
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  • Robinson Club
    Head Of E-Commerce Tui Hotelbrands / M3
    Robinson Club Apr 2019 - Present
    Hannover
    Global management of e-commerce for the asset brands ROBINSON, TUI MAGIC LIFE, and TUI Blue under the TUI Group. Leading a team of over 30 professionals to implement online strategy, development, IT, marketing, and analytics. Driving innovations in personalization, marketing attribution, headless CMS, and PWA development, while establishing customer-centric services to enhance both customer experience and company benefits.
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  • Tui Deutschland Gmbh
    Head Of Digital Commerce Robinson & Tui Magic Life
    Tui Deutschland Gmbh Jan 2016 - Mar 2019
    Heading the digital commerce for the two club brands ROBINSON and TUI MAGIC LIFE, including development, marketing/ analytics, on page and cross-channel organization. Ensuring a continuously lift up of online share of the own brand portal with innovative new features and sales formats like attribution modelling, cooperations, OTA integration and strategic partnerships such as Google or Facebook.
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  • Tui Deutschland Gmbh
    Head Of Social Media
    Tui Deutschland Gmbh Oct 2013 - Dec 2015
    Hannover Und Umgebung, Deutschland
    Establishment of the social media function and the department at TUI Deutschland incl. strategic positioning within the company TUI Deutschland GmbH. Conception and realization of a content and channel strategy for the social media channels including a 24/7 customer dialogue. Further development of social listening as well as reporting to create transparency about the assisting marketing effects of the activities in the social media channels.
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  • Tui
    Senior Consultant Project Excellence
    Tui Feb 2013 - Sep 2013
    Hannover
    Project management of the development of a social media strategy for TUI Deutschland GmbH.Subsequently: assumption of the management function of the newly created area.
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  • Bluesky Media
    Geschäftsführung
    Bluesky Media Feb 2007 - Jan 2013
    Hannover
    Management of a media agency, specializing in strategy consulting and the execution of online marketing strategies. The agency's core areas of focus include:- Strategy consulting- conducting surveys, market, and customer analyses- offering workshops in online marketing, social media, channel strategy, digitization, and CRM- developing websites / Apps (Android and iOS), mobile websites, implementing CRM systems, - producing of videos and podcasts
  • Tui
    Senior Manager Inhouse Consulting
    Tui Jul 2006 - Jan 2007
    Hannover
    Project management and internal consulting in various strategic projects of the company. Project focus Online, Marketing and Corporate Development.
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  • Tui
    Manager Source Market Strategy Central Europe
    Tui Feb 2005 - Jun 2006
    Hannover
    Project work in various strategic projects of TUI Deutschland GmbH.Competition analysis, derivation of strategic fields of action for future corporate success.
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Michael Masuch Skills

E Commerce Digital Commerce Online Marketing Marketing Performance Attribution Attribution Modelling Programmatic Advertising Markenstrategie Multichannel Marketingstrategie Social Media Marketing Agile Webentwicklung Crm Entrepreneurship Marketingstrategie Digitales Marketing Soziale Medien Digitale Strategie Tourismus

Michael Masuch Education Details

Frequently Asked Questions about Michael Masuch

What company does Michael Masuch work for?

Michael Masuch works for Robinson Club Gmbh

What is Michael Masuch's role at the current company?

Michael Masuch's current role is Head of Online Marketing TUI Hotelbrands (ROBINSON, TUI MAGIC LIFE, TUI BLUE and Amello).

What is Michael Masuch's email address?

Michael Masuch's email address is mi****@****son.com

What schools did Michael Masuch attend?

Michael Masuch attended Pfh Private Hochschule Göttingen, First Reisebüro.

What skills is Michael Masuch known for?

Michael Masuch has skills like E Commerce, Digital Commerce, Online Marketing, Marketing, Performance Attribution, Attribution Modelling, Programmatic Advertising, Markenstrategie, Multichannel Marketingstrategie, Social Media Marketing, Agile Webentwicklung, Crm.

Who are Michael Masuch's colleagues?

Michael Masuch's colleagues are Maria Meyer, Ragnar Hannich, Tony Pereira, Charleen Sabrina Alff, Tasos Kyriakidis, Maximilian Mittag, Alicia Klingenberg.

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