Michael Mathewson Email & Phone Number

Seattle, Wa, Us

Lead the Amazon Ads Supply Product Marketing team focusing on Amazon Ads third-party supply business and premium publisher customers spanning Connected TV, Audio, Web, and Mobile apps; as well as the unique benefits that Amazon's pub-direct integrations and offsite inventory capabilities unlock for advertisers across Amazon DSP and sponsored ads. Oversee comprehensive go-to-market (GTM) activations and marketing plans spanning Amazon Publisher Services (APS) portfolio of solutions, including Amazon Publisher Cloud and Connections Marketplace (CxM), as well as Amazon Publisher Direct, third-party exchange (3PX), Supply Desk, and annual APS Summit programs.

Seattle, Wa, Us

- Develop and execute innovative cross-product marketing strategies that span Amazon Ads solution portfolios and channels, such as Prime Video, Alexa, Whole Foods, Twitch, Amazon Music, and more.- Own go-to-market (GTM) and holistic storytelling across industries and customer segments, globally.- Lead Amazon Ads cross-product portfolio mapping and product naming programs.- Deep collaboration with Product, UX, Sales, Branding and Events, Research, PR, and Legal teams to synthesize key insights, and launch compelling narratives that scale across customer and industry-facing touchpoints.- Deliver customer-facing marketing outputs, from end-to-end narrative development to visual production, that accelerate understanding and adoption of Amazon Ads offering.

Seattle, Wa, Us

Seattle, Wa, Us

Launched product marketing program for Amazon Publisher Services (APS) TV & Audio team, serving to help leading media companies build, monetize and grow their digital businesses, globally. Lead growing team of product marketing and user experience (UX) design, across regions, to develop and execute innovative and effective go-to-market (GTM) strategies. Close collaboration with product, engineering, business development, and sales teams to socialize and commercialize new media and tech solutions across relevant customer groups.• Lead and execute GTM for new solutions including development of core product narratives, collateral and trainings. Led launch for APS Audio, ad-supported content on Prime Video Channels and International Expansion (IX), plus cross-collaboration with Amazon internal teams including Amazon Web Services (AWS) and Amazon Ads on product launches.• Develop and maintain efficient mechanisms with internal – and external – stakeholders across product, engineering, business development, PR, finance and legal teams to successfully launch and deliver new initiatives to customers, for audio and video content across locales.• Construct APS TV & Audio presence at marquee industry events including CES, IAB Newfronts, Cannes Lions, NAB Show and Amazon Ads’ unBoxed, including customized content builds and bespoke pitch materials.• Work closely with senior leadership to identify opportunities and optimize results while emphasizing frugality and bias for action.• Produce customer-facing events including APS Inside View Streaming TV attended by leading media broadcasters (2022)

New York, New York, Us

Drive exceptional content marketing, leading a high-impact team in engaging and dynamic marketing asset creation to optimize content and advertising performance for Artist Partner Group (APG), a division of Warner Music Group. Consult with global directors, developers, and production teams to conceive and execute pioneering concepts in line with established deadlines, requirements, and budgets. Collaborate with expert digital teams, reimagining and revitalizing tools and content to effectively align with campaign needs across the full lifecycle. Liaise with key stakeholders and partners to build and strengthen brand partnerships, as well as with artists, managers, and internal executives to establish action plans. Optimize project and channel growth performance through effective project and content budget development and management. • Built an all-new department from the ground up, heading the full suite of recruiting, hiring, and training to cultivate a driven and effective team.• Implemented strategic new protocols, processes, and procedures across the entire company to exponentially increase original content creation and output.• Spearheaded the creation and execution of new content which achieved more than 1B views in under a year.• Empowered fiscal responsibility and enhanced revenue and profitability with the design of comprehensive budgeting protocols.• Developed key campaign content including visuals, photoshoots, social tools, advertising, influencer, meme, and partner-exclusive deliverables for the full suite of APG Urban and Pop & Rock portfolio needs including: Charlie Puth, YoungBoy NBA, Alec Benjamin, Kevin Gates, Lil Skies, Ava Max, Bazzi and more• Delivered a range of strategic product placements, activation tie-ins, and cross-promotional functions in collaboration with key partners.• Initiated the production and pitching of an all-new original series pilot.

New York, Ny, Us

Led a high-impact marketing team in the design, implementation, and management of more than 30 active campaigns. Conceived and orchestrated unique, customized launch initiatives, driving audience and consumer engagement with a diverse set of new and developing artists. Established budgets in line with leadership and client financial targets, controlling and optimizing P&L performance to ensure optimal return on investment. Led product marketing, brand strategizing, and content creation to drive campaign and initiative successes. Analyzed market and consumer trends and behaviors to identify new revenue opportunities, new consumer groups, and new potential projects. Designed tactical consumer-facing touchpoints including online and social media, promotions, direct-to-consumer strategies, and live event activations.• Directed visionary strategies for numerous #1 and award-winning marketing campaigns and projects.• Executed outstanding product marketing to support the success of Grammy-award winning campaigns for major industry names including Calvin Harris, Harry Styles, The Chainsmokers, Solange, and David Bowie.• Mentored junior marketers, growing and building a dynamic, high-impact, and expert marketing team.• Surpassed Sony Music streaming and sales records through exceptional marketing management.

New York, Ny, Us

Liaised with senior leadership, external project representatives, internal teams, and key stakeholders to conceive and plan innovative marketing initiatives. Thorough market, trend, and audience research, targeted campaign content and strategies to ensure optimal market penetration, audience engagement, and overall impact. Identified and explored cross-marketing opportunities, analyzing potential brand partners, recommending alliances and developing persuasive presentations showcasing potential partnership returns.• Cultivated impactful cross-brand partnership, spearheading the first umbrella album tie-in in collaboration with Angel Management Group and Hakkasan Las Vegas.• Designed and launched creative marketing initiatives to successfully introduced brand-new music properties to mainstream audiences.

New York, Ny, Us

Drove global marketing initiatives, collaborating extensively with foreign and domestic teams to coordinate the design and launch of campaigns across 44 territories. Liaised with key partners to cultivate lasting relationships with a range of global media companies including Viacom/Nickelodeon and FOX, empowering cross-company and global alliances and campaigns informed by brand voice, target audience research, and regional trends.• Empowered significant revenue and market penetration increases through execution of #1 projects in partnership with more than 40 global offices.• Championed and executed novel multi-platform marketing campaigns in cooperation with major TV networks driving #1 album sales and multimillion-dollar releases with well-known media entities including GLEE, AC/DC, Pearl Jam, Bruce Springsteen, Neil Diamond, and Gossip.• Built cross-cultural and global partnerships and relationships through extensive travel and liaison.

New York, Ny, Us

Headed the development and growth of digital consumer audience engagement, collaborating with teams and senior leadership to define brand presentation. Designed targeted media, advertising, and social networking campaigns in line with established brand voice to expand market awareness and presentation.• Designed and produced a broad array of marketing collateral and assets, including pre-roll, overlay advertisements, SEM, and CRM content to support campaign effectiveness.

New York, Ny, Us

• Produce advertising materials and write copy for TV, radio, print and outdoor campaigns• Event production including annual company sales meetings• Extensive market and sales research reporting to VP Marketing