Michael Mccarthy Email & Phone Number

Marietta, GA, US

Apollo Beach, Florida, US

Manufacturer of high-quality prefabricated concrete plunge pools, spas, and swim spas that can be delivered and installed in just weeks!

SC Capital Partners, part of a team working closely with the Association of National Advertisers (ANA) and Major Platform Providers, on a series of projects to define, strategize and execute the Cross-Media Measurement (CMM) platform for the marketer members. This requires a focus on respecting privacy, collaboration, and a mindset to build solutions that.

New York, NY, US

• In charge of defining and building a TV attribution product that enables TV and cross channel marking groups to plan, measure and visualize the relationship between advertising campaign and results for sales or store/.
• Better optimize TV and OTT campaigns with knowledge of how they’re impacting real business outcomes like sales and conversions
• Understand the programs, networks, and publishers driving the best outcomes for your brand
• Measure ROI of TV and OTT with knowledge of the outcomes being delivered by networks and publishers in exchange for the cost of that media
• Ensure confidence in reporting with 4C’s deterministic, single source data set methodology.

Los Angeles, California, US

Provide TV viewership data deals for inclusion in VideoAmp platform. This data was used to power the convergence of the linear TV and digital video marketing ecosystems with measurement, planning and audience solutions which dramatically improve the efficacy and efficiency of media investment.Supported the transition of IronGrid data into VideoAmp after.

Providing TV Viewership data in a consumable manner to DMPs and advertising data users from a multitude of directly collected TV sources across millions of households. Support of IronGrid data services includes:- Over 8 Million households of matched TV viewership data for ingestion into buyers advanced advertising and programatic platforms.- Defining MVPD.

San Jose, California, US

• Support TiVo's TV data analytics product definition and data acquisition. Responsible to define data product that would convince medium to large sized MVPDs to make matchable STB data available for the MVPD customers.
• Communicate with MVPDs to understand their data needs and incorporate into the TiVo’s data product.
• Define data security and privacy practice to enable matching of household viewership data to subscriber attributes without exposing any personally identifiable information (PII).
• Enable 3rd party data matching to provide detailed custom attribute matching capabilities.The MVPD data product included:For Marketing:
• Understanding their customer media consumption by content consumed and by which demographic groups.
• Understand look-alike viewing to help plan channel lineups.

• Procure TV related data for Rovi Analytics products.
• Sign on MVPDs to enable collection of STB data.
• Develop contracts and relationships with third party data providers like Experian and Acxiom to allow for demographic mapping of MVPD customers.
• Define product and promote product virtues to potential and new customers.

Somerville, MA, US

• As a member of clypd leadership team, responsibility included generating television supply side inventory and data sources for our programmatic TV service/ platform. Developed relationships with internal and external.
• Provided relationships with television inventory owners for clypd to reach supply-side customers for programmatic impressions
• Introduce and define programmatic data sources for use in clypd platform. These sources include STB data, analytics data as well as industry data such as cable track and Nielsen.
• Produce automated creative media distribution mechanism for delivering content to any supply-side partner.

Dallas, TX, US

• As a member of the AdWorks SLT, responsibility included evaluating and prototyping leading edge products for AT&T Uverse cross media platforms, as well as, identifying, architecting, defining, and justifying.
• Evaluated potential products for use in internally defined platforms (both business wise and technically)
• Produce business models for products and evaluate product fiscal feasibility
• Produce prototype products that would be used as a basis for requirements of future deployed products.

Atlanta, GA, US

Responsible for all aspects of new and future revenue sources to video advertising for Cox Media, including key contributor to the formulation (one of original 8) and ongoing development of Project Canoe. Identify, define, and justify investments for new ventures to promote new revenue streams for Cox and the cable the industry. Develop relationships with.

US

Founding member of start-up venture targeting collection of audience viewing information from digital cable TV systems. Involved in identification and definition of specific product offerings based on technology and target customer market. Responsibilities included: Definition of product and project requirements, cable TV design (including client server.