Michael Mccarthy's Location
Marietta, Georgia, United States, United States
Michael Mccarthy's Contact Details
Michael Mccarthy work email
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Michael Mccarthy personal email
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Michael Mccarthy phone numbers
About Michael Mccarthy
Extensive cable TV and telecommunications experience having been responsible for all aspects of new and future revenue sources for video based advertising for TiVo, Rovi, clypd, AT&T AdWorks and Cox Media. Heavy product definition and management experience including architecting, identifying, defining, and justifying investments for new ventures to promote new revenue streams for the cable industry.Responsable for product management, data acquisition, definition and roadmap generation for programmatic product lines across the cable and streamed TV industries.
Michael Mccarthy's Current Company Details
Michael Mccarthy Work Experience Details
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PartnerSc Capital PartnersMarietta, Ga, Us
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InvestorAquarapids Mar 2023 - PresentApollo Beach, Florida, UsManufacturer of high-quality prefabricated concrete plunge pools, spas, and swim spas that can be delivered and installed in just weeks! -
PartnerSc Capital Partners May 2020 - PresentSC Capital Partners, part of a team working closely with the Association of National Advertisers (ANA) and Major Platform Providers, on a series of projects to define, strategize and execute the Cross-Media Measurement (CMM) platform for the marketer members. This requires a focus on respecting privacy, collaboration, and a mindset to build solutions that solve real business problems including:Identifying Target Audiences in Compliance with Proposed Regulations- First Party Data from Marketers- 3rd Party Data from Data Suppliers - Behavioral Data from Publishers- ”No Trust” Matching Services- Obtaining and Managing Consent at the Person LevelDelivering Relevant Messages- Ad Serving to Target Audiences - Ad Trafficking to Target Audiences- Tracking Audience Consent and Managing Privacy at the Impression Level Confirming What Happened and Appropriateness of the Delivery - Impression Measurement- Confirming Consent at the Impression LevelOverall Architecture- Specific focus on linear platform design and integration- Detailed data understanding and usage
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Director Of Product Management4C Insights Feb 2019 - May 2020New York, Ny, UsIn charge of defining and building a TV attribution product that enables TV and cross channel marking groups to plan, measure and visualize the relationship between advertising campaign and results for sales or store/ site visitation. The product supported:• Better optimize TV and OTT campaigns with knowledge of how they’re impacting real business outcomes like sales and conversions• Understand the programs, networks, and publishers driving the best outcomes for your brand• Measure ROI of TV and OTT with knowledge of the outcomes being delivered by networks and publishers in exchange for the cost of that media • Ensure confidence in reporting with 4C’s deterministic, single source data set methodology. -
Sr Director, Tv Data PartnershipsVideoamp Jul 2018 - Feb 2019Los Angeles, California, UsProvide TV viewership data deals for inclusion in VideoAmp platform. This data was used to power the convergence of the linear TV and digital video marketing ecosystems with measurement, planning and audience solutions which dramatically improve the efficacy and efficiency of media investment.Supported the transition of IronGrid data into VideoAmp after the acquisition by providing lists of data partners and potential buyers for TV data products. Defined and helped produce a TV viewership segment product that allows perpetual delivery of contextual and syndicated segments to third party buyers of data. Also provided workflow procedures to optimize the operational process of deciding which data should be included in the VideoAmp platform. -
Vp Business DevelopmentIrongrid Data Services Apr 2016 - Jul 2018Providing TV Viewership data in a consumable manner to DMPs and advertising data users from a multitude of directly collected TV sources across millions of households. Support of IronGrid data services includes:- Over 8 Million households of matched TV viewership data for ingestion into buyers advanced advertising and programatic platforms.- Defining MVPD viewership data needs while reducing operational costs,- Making cleansed and canonicalized TV viewership data available to the market place,- Generating data APIs that can be leveraged from multiple users of the TV data marketplace in a standard platform,- Integrating 3rd party data into a data set such as Experian demographic data and detailed content XML,- Define product requirements for both the MVPDs and the data buyers,- Introduce data buyers to TV data holders.
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Director Mvpd Product Management And Data AcquisitionTivo Jun 2015 - Mar 2016San Jose, California, UsSupport TiVo's TV data analytics product definition and data acquisition. Responsible to define data product that would convince medium to large sized MVPDs to make matchable STB data available for the MVPD customers and external partners.Primary responsibilities included:• Communicate with MVPDs to understand their data needs and incorporate into the TiVo’s data product.• Define data security and privacy practice to enable matching of household viewership data to subscriber attributes without exposing any personally identifiable information (PII).• Enable 3rd party data matching to provide detailed custom attribute matching capabilities.The MVPD data product included:For Marketing:• Understanding their customer media consumption by content consumed and by which demographic groups.• Understand look-alike viewing to help plan channel lineups.• Comparing different content to understand competitive media.• Evaluate regional consumptionFor Biz-development:• Understanding consumer shift in viewership patterns across media delivery mechanism (linear, OTT, OTA)• Better understand the cost of content per HH viewership• Negotiate more effectively with network groups for carriage negotiations• TiVo vs. non-TiVo usageFor Ad-Sales support• Export for Strata ad planning/ posting • Data sharing for programmatic partner• Understand demographic and target groups for ad sales campaigns -
Director Program Management/ Data CzarRovi Corporation Oct 2014 - Jun 2015• Procure TV related data for Rovi Analytics products.• Sign on MVPDs to enable collection of STB data.• Develop contracts and relationships with third party data providers like Experian and Acxiom to allow for demographic mapping of MVPD customers.• Define product and promote product virtues to potential and new customers.
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Director Product SolutionsClypd, Inc. Jan 2014 - Oct 2014Somerville, Ma, UsAs a member of clypd leadership team, responsibility included generating television supply side inventory and data sources for our programmatic TV service/ platform. Developed relationships with internal and external parties, which include negotiating and executing standard on boarding processes for supply side and buy-side partners. Defines requirements for on boarding 3rd party data sources. Accomplishments included:• Provided relationships with television inventory owners for clypd to reach supply-side customers for programmatic impressions• Introduce and define programmatic data sources for use in clypd platform. These sources include STB data, analytics data as well as industry data such as cable track and Nielsen.• Produce automated creative media distribution mechanism for delivering content to any supply-side partner. -
Director-Iptv Product InnovationAt&T Apr 2011 - Jan 2014Dallas, Tx, UsAs a member of the AdWorks SLT, responsibility included evaluating and prototyping leading edge products for AT&T Uverse cross media platforms, as well as, identifying, architecting, defining, and justifying investments for new ventures to promote new revenue streams. Developed relationships with internal and external parties, which include negotiating and executing contract terms with vendors and business partners. Accomplishments included:• Evaluated potential products for use in internally defined platforms (both business wise and technically) • Produce business models for products and evaluate product fiscal feasibility• Produce prototype products that would be used as a basis for requirements of future deployed products. -
DirectorCox Media 2003 - Mar 2011Atlanta, Ga, UsResponsible for all aspects of new and future revenue sources to video advertising for Cox Media, including key contributor to the formulation (one of original 8) and ongoing development of Project Canoe. Identify, define, and justify investments for new ventures to promote new revenue streams for Cox and the cable the industry. Develop relationships with internal and external parties which include negotiating and executing contract terms. I have the ability to identify solid business solutions for the future of Cox and the best path to achieve those goals in an organized fashion while maintaining cash flow positive solutions along the way. -
Director Of Broadband Technologies/ Lead ArchitectErinmedia 2000 - 2003UsFounding member of start-up venture targeting collection of audience viewing information from digital cable TV systems. Involved in identification and definition of specific product offerings based on technology and target customer market. Responsibilities included: Definition of product and project requirements, cable TV design (including client server interface design and documentation), definition of sub-contractor contracts/ SOW, negotiation and selection of sub-contractors, hiring of employees, definition and implementation of development documentation and procedures, implementation of prototype design (sole developer of prototype software), production of development schedule/plan and execution of plan. Other duties include business plan development, resource planning, marketing, customer research and identification. (Scientific Atlanta, powerTV, C, UNIX)
Michael Mccarthy Skills
Telecommunications
Product Management
Product Development
Iptv
Vod
Strategic Partnerships
Strategy
Integration
Start Ups
Mobile Devices
Software Development
Management
Product Marketing
Digital Media
Advertising
Cross Functional Team Leadership
Wireless
Systems Engineering
Digital Video
Strategic Planning
Saas
Competitive Analysis
Streaming Media
Mobile Applications
Product Innovation
Marketing
Sales
Analytics
Enterprise Software
Voip
Vendor Management
E Commerce
Go To Market Strategy
Technical Liaison
Open Systems Architecture
Crm
Unix
Mobile Marketing
System Architecture
Mobile Technology
Software Engineering
Prototype Development
Itv
Project Planning
Ip
Ethernet
Managed Services
Mobile Advertising
Solution Selling
Michael Mccarthy Education Details
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Youngstown State UniversityCs
Frequently Asked Questions about Michael Mccarthy
What company does Michael Mccarthy work for?
Michael Mccarthy works for Sc Capital Partners
What is Michael Mccarthy's role at the current company?
Michael Mccarthy's current role is Partner.
What is Michael Mccarthy's email address?
Michael Mccarthy's email address is mm****@****ivo.com
What is Michael Mccarthy's direct phone number?
Michael Mccarthy's direct phone number is 1 (408) 519*****
What schools did Michael Mccarthy attend?
Michael Mccarthy attended Youngstown State University.
What are some of Michael Mccarthy's interests?
Michael Mccarthy has interest in Science And Technology, Education.
What skills is Michael Mccarthy known for?
Michael Mccarthy has skills like Telecommunications, Product Management, Product Development, Iptv, Vod, Strategic Partnerships, Strategy, Integration, Start Ups, Mobile Devices, Software Development, Management.
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