Test Meter Group Limited are suppliers of electrical, gas and thermal imaging test equipment.Focusing on the development & execution of marketing strategy, I also continue to take a hands-on approach to my role, producing content, managing multiple PPC accounts and overseeing all website redevelopment (either carried out myself or by liaising with third-parties).A key member of the senior management team, I seek to make operational improvements while helping to shape company policy and pinpoint areas of potential growth across the business.

As Online Content Manager, I was responsible for a multitude of tasks including the following:• Designing and creating graphics, emails, product packaging and partner websites.• Writing high-quality content for websites, emails and blogposts, including promotional content, specialist articles, product descriptions, technical specifications and more.• Producing, editing and uploading in-house photography and videos.• Maintaining and updating content across multiple websites, utilising HTML, CSS and a range of ecommerce platforms (Magento, CubeCart, eBay).• Overseeing Google Adwords PPC campaigns and writing reports of recommendation.• Managing the company’s social media presence.

The Hollywood News is a website dedicated to film, television and home entertainment. As a freelance writer, I worked to deliver the latest news, reviews and interviews.

Designing and producing websites, graphics and online advertisements: Utilising my design skills and knowledge of HTML, CSS, jQuery & PHP, I build both bespoke and templated websites, including projects using content management systems such as WordPress, plus email templates and static or animated banners.Creating keyword management reports for customers, providing advice on search engine optimisation (SEO): As well as giving in-depth information about how to improve their website, I also make alterations to sites via ftp client.Overseeing two product areas, pinpointing issues for future development and organising training to improve product knowledge of sales staff: These areas encompass Infoserve’s industry-specific listing sites as well as keyword management reports.Resolving queries and amendments to existing products: This varies from altering designs or content, solving technical issues within code or a CMS and setting up PPC for customers in Google Adwords and Bing Ads when necessary.

Organised, marketed & facilitated events for Healthcare professionals to promote clinical effectiveness across the Bradford & Airedale district. Designed & produced documentation and distributed outsourced guidance.Coordinated & supported PR events for projects (such as Born in Bradford).Provided supplementary IT support, designed databases & processed audits.

Researched and subedited listings for the Metro newspaper.Dealt with venues and critics nationwide to obtain latest information, updated internal database for national papers and assisted with quality control tasks.

Designed and produced DVDs for retail, primarily for football clubs.Involved both production and post-production tasks; liaising with club representatives, conducting interviews, shooting live events, editing video and audio & creating DVD packaging.