Michael Mcclafferty Email & Phone Number

New York, New York, United States

• Develop and maintain full year trade communications plan for FOX Sports Ad Sales to keep FOX Sports sales messaging top of mind among external media decision makers.• Develop high-level cross-platform sales materials that weave data and insights into compelling, coherent Sales narratives.• Work collaboratively across the FOX Portfolio to support strategic projects to drive Ad Sales growth. • Synthesize advertiser client direction, sales strategy, cultural/market trends, and… Show more • Develop and maintain full year trade communications plan for FOX Sports Ad Sales to keep FOX Sports sales messaging top of mind among external media decision makers.• Develop high-level cross-platform sales materials that weave data and insights into compelling, coherent Sales narratives.• Work collaboratively across the FOX Portfolio to support strategic projects to drive Ad Sales growth. • Synthesize advertiser client direction, sales strategy, cultural/market trends, and consumer insights into curated sales presentations and materials. Show less

Greater New York City Area

• Lead for major multi-platform integrated partnerships across entire portfolio of brands including Discovery Channel, HGTV, [adult swim], and MotorTrend, with large tentpole activations for Shark Week, Puppy Bowl, Comic Con and Live Auto Auctions. • Created new go-to-market opportunities and merchandised existing large-scale programs to drive complex RFP responses aligned with evolving business goals and sales strategy. • Developed, maintained, and strengthened relationships with… Show more • Lead for major multi-platform integrated partnerships across entire portfolio of brands including Discovery Channel, HGTV, [adult swim], and MotorTrend, with large tentpole activations for Shark Week, Puppy Bowl, Comic Con and Live Auto Auctions. • Created new go-to-market opportunities and merchandised existing large-scale programs to drive complex RFP responses aligned with evolving business goals and sales strategy. • Developed, maintained, and strengthened relationships with high-level clients and agencies by delivering tailored presentations, effective solutions and consistent communication. • Provided leadership for a small team of high-performing managers and specialists responsible for project and client management, while inspiring growth in a dynamic corporate environment. Show less

Greater New York City Area

• Collaborate internally with commercial leadership team to drive key areas for revenue growth by account and represent ION externally with clients and agencies to communicate creative opportunities. • Serve as overall relationship manager with client leads in order to drive their businesses forward with innovative and dynamic marketing programs across all key categories. • Create compelling stories around ION’s value proposition for relevant categories, by industry insights.•… Show more • Collaborate internally with commercial leadership team to drive key areas for revenue growth by account and represent ION externally with clients and agencies to communicate creative opportunities. • Serve as overall relationship manager with client leads in order to drive their businesses forward with innovative and dynamic marketing programs across all key categories. • Create compelling stories around ION’s value proposition for relevant categories, by industry insights.• Oversee production teams through co-branded solutions, from launch through completion. Show less

Greater New York City Area

New York-Regional Sports Network and broadcast home of the New York Mets, New York Jets & UCONN• Managed, implemented, and tracked TV Ad Sales integration and sponsorship assets for local and national brand campaigns, spearheading client and internal-stakeholder expectations. • Develop and Produce customized branded content and sponsorship programs, using self-skilled production capabilities, for both linear and digital platforms, maximizing advertising revenue opportunities… Show more New York-Regional Sports Network and broadcast home of the New York Mets, New York Jets & UCONN• Managed, implemented, and tracked TV Ad Sales integration and sponsorship assets for local and national brand campaigns, spearheading client and internal-stakeholder expectations. • Develop and Produce customized branded content and sponsorship programs, using self-skilled production capabilities, for both linear and digital platforms, maximizing advertising revenue opportunities. • Main liaison between Sales, Marketing and Production departments, providing daily / weekly sponsorship updates for execution of all branded programs and initiatives. • Worked hand-in-hand with account managers and act as creative lead in order target new business and growth opportunities to further expand upon network’s extensive roster of brands. • Imposed processes and effected successful organizational strategies, based on best media practices, to better improve the efficiency of a diversely skilled sales department. Show less

Greater New York City Area

A boutique management consulting and executive search firm specializing in media and entertainment. Clients include: Turner Broadcasting, NY Mets, NBCUniversal, A+E Networks, NPR, Disney, WWE & more.• Developed comprehensive industry analysis reports and media benchmarking presentations for existing and potential clients based on confidential interviews with senior executives. • Collaborated with senior consultants to provide services around programming strategies, executive… Show more A boutique management consulting and executive search firm specializing in media and entertainment. Clients include: Turner Broadcasting, NY Mets, NBCUniversal, A+E Networks, NPR, Disney, WWE & more.• Developed comprehensive industry analysis reports and media benchmarking presentations for existing and potential clients based on confidential interviews with senior executives. • Collaborated with senior consultants to provide services around programming strategies, executive evaluations, and conflict resolution for cable television networks. • Provided extensive support and project management for Founder/Chairman and team of consultants. Show less

Greater Los Angeles Area

• Oversaw production logistics including budgets, permits, schedules, negotiations & legalities. • Supervised and coordinated staff, crew, and talent to ensure deadlines, demands, and needs were met. • Direct liaison between field production and post production units.• Developed TV projects from idea into conception through sizzle reel and pilot presentations. • Office duties included production call sheets, budgets, service agreements, and general administration.

Greater Los Angeles Area

• Served as assistant to the President and two additional executives (Features, Scripted & Reality TV). • Performed daily office management; multitasking three desks and rolling high volume calls.• Acquired branded properties; researched and designed pitch packages (available upon request). • Wrote intensive story notes and coverage breakdowns on scripts, books, and films.• Pitched and developed concepts with both young and experienced writers and producers.