Michael Mcclean Email & Phone Number

Ryde, Isle Of Wight, Gb

Responsible for the management of a team of Product managers, ensuring products are developed and delivered on time and to budget.

Ryde, Isle Of Wight, Gb

Responsible for the planning, budgeting and co-ordination of all brand activity. Developed a marketing campaign planning process which integrated brand marketing, customer marketing, P.R. and customer relations to ensure consistent relevant communication to customers across multiple distribution channels.

Ryde, Isle Of Wight, Gb

Responsible for driving the growth of the brand through the introduction of new product development. Managed and developed products from concept through to launch.Helped set up and run ‘brainstorming’ sessions which generated ideas for new products. Assisted in the formulation of the product development calendar.Worked with the cross functional teams to create new development briefs. Carried out market research identifying competitor activity, and kept abreast of trends and developments within the industry.Worked closely with the Research and Development team including, Botanical Research Manager Technical Formulation and Packaging Manager. Attended relevant trade shows; prepared reports and provided feedback to the business on findings.

Ryde, Isle Of Wight, Gb

Developed and contributed to the company vision and three year business plan. Managed the Product development calendar on time and to budget.Successfully developed the’ Superskin’ range of which two products have been awarded CEW awards.Developed and launched a signature fragrance which was nominated for the Fifi awards. Lead and developed a cross functional team including Product Managers, Packaging Development, Technical Formulation and Quality.Conducted post-launch reviews including feedback and recommendations for future developments.Developed continuous improvement plans for products based on customer feedback. Reviewed and updated company philosophies for ingredients, packaging and product development. Developed relationships with suppliers negotiating on product costs and lead times.

London, England, Gb

Responsible for the strategic planning of the Global retail calendar to ensure that marketing activity generated annual retail sales in excess of £750 million across multiple channels. Ownership and development of the marketing processes, including the planning and development of creative work, visual merchandising, and P.R. materials.Initiated an evaluation of Global Marketing events and campaigns. Management of the Copy Approval team, which ensures all company communications are suitable for publication. Management of the Technical Artwork team and £500k budget, which ensured the progression of all packaging and label artwork. Aligned £17 million central and regional marketing activity budget. Seconded to manage the Market Research team. Worked directly on the re-branding of The Body Shop International establishing a clear positioning and communication strategy.

London, England, Gb

Responsible for the development and implementation of a NPD process across the company, that identified risk to the business, reduced freight costs, increased wholesale margin and ensured delivery of products on time to maximise the retail opportunity. Managed a cross-functional team including: Product, Sourcing, Supply Chain and Technical that was responsible for the delivery of new products.Project managed category launches for Bath & Body, Colour Make-up, and Fragrance.

Responsible for a team of administrators, that updated & maintained the technical information relating to the manufacture of cosmetic and toiletries products. Aided the procurement and testing of raw materials to support research & development.

London, England, Gb

Responsible for the administration of the technical database, ensuring compliance with the company ‘Against Animal Testing’ policy.

Bsc (Honours) 2Nd Class, Sports Studies With Product Management

A Levels, Business Studies (C) And History (D)