Michael Mccormack

Michael Mccormack Email and Phone Number

Vice President Partnerships & Activations
Michael Mccormack's Location
Miami-Fort Lauderdale Area, United States
About Michael Mccormack

Sales professional with multi-media advertising-sales experience with high-level industry contacts and a strong and consistent track record of improving performance and profitability for diverse mutimedia organizations.

Michael Mccormack's Current Company Details

Vice President Partnerships & Activations
Michael Mccormack Work Experience Details
  • Synergy Global Forum
    Vice President Partnerships
    Synergy Global Forum 2017 - 2018
    New York, New York
    Responsible for overseeing the launch of two day Thought Leader Business Forum for Synergy Global Forum held at the Theater at Madison Square Garden. Keynote speakers included: Sir Richard Branson, Steve Forbes, Malcom Gladwell, Daniel Goleman, Guy Kawasaki, Simon Sinek and Gary Vaynerchuk. Strategic planning, development and management of key partnerships from pre-event to launch. Collaborate with Synergy Global Forum programming, marketing and events team.
  • Strategic Insight
    Vice President Partnerships
    Strategic Insight 2016 - 2017
    New York, New York
    Managed integrated sales and business development for PlanSponsor, PlanAdviser and Chief Investment Officer cross-platform partnerships. Responsible for the entire sponsorship sales for PlanSponsor and PlanAdviser National Conferences and CIO Awards dinner and C-Level Roundtables. Created and executed print, digital and conference partnerships with leading financial brands nationally.
  • Thestreet
    Director, Advertising Sales
    Thestreet 2013 - 2016
    New York, Ny
    Managing the digital sales, business development and execution of advertising/marketing campaigns for blue chip brands working with agencies and clients on a national basis to increase revenue growth. TheStreet is a leading digital financial media company that distributes it's content through online, social media, tablet and mobile channels. The company network of brands includes; TheStreet, Real Money, Real Money Pro, The Deal, Stockpickr, Actions Alerts Plus, Options Profits, MainStreet & Rate-Watch.
  • Lexisnexis-Martindale Hubbell
    Director, Content & Top Rated Lawyers
    Lexisnexis-Martindale Hubbell 2010 - 2012
    New Providence, N.J.
    Managed the entire launch and business plan for the "Top Peer Review Rated Lawyers" program. Created and developed a new print, online and event program targeting publications across the United States and Canada. Signed contracts with over 30 regional publications in a two year period. Managed & implemented entire project including advertising, marketing and promotions. Closed 3 year contract with ALM generating over 1.5 million dollars the first year. New agreement includes over 60 regional publications and national brands including Fortune, New York Magazine, WSJ, LA Times among other leading brands.
  • Banner Direct
    Consultant
    Banner Direct 2008 - 2010
    New York, N.Y
    Web design and strategic planning for blue chip accounts including business development, online publishing and integrated programs. Identified marketing objectives and goals for clients to meet high profit margin solutions. Worked with leading financial brands to develop marketing goals and web based solutions
  • Hy.Pr, A Subsidiary Of Smub, Paolo Alto, Ca
    Vp Of Sales
    Hy.Pr, A Subsidiary Of Smub, Paolo Alto, Ca 2008 - 2010
    New York, Ny
    Launched internet Technology Company with new hy.pr service for publishers which allows readers to share content with their online social networks. Specialized in developing tools to simplify the sharing of media. Worked with leading publishing companies including American Express, Bloomberg Business Week, Bonnier, Crains and Hearst. Closed new business with Dwell, Golf Digest and Parade.
  • Sales-Fax News
    Consultant
    Sales-Fax News 2008 - 2010
    New York, N.Y.
    Sales-Fax News is a twice-weekly online news and information resource that delivers prospects to the media community. Closed new business that included Baron’s, Bloomberg, Cable Advertising Bureau Parade, and Radio One. Renewed contracts that resulted in $500,000 + in additional revenue.
  • Level 8
    Vice President Of Sales
    Level 8 2008 - 2010
    New York, N.Y.
    Introduced City Mate a new hand-held GPS real-time mobile-to-mobile tracking device targeting the hospitality, entertainment and tourist industries in New York City. Sold 10 new accounts to demo the pilot program for the new innovative software. Signed up Grand Hyatt, Hilton, Intercontinental, Loews/Regency, and Sheraton among other leading hotels in NYC.
  • The New York Law Journal
    Advertising Director
    The New York Law Journal 2006 - 2008
    New York, N.Y.
    Managed sales and marketing team including budgeting and strategy for staff of 6 sales representatives and 2 national representatives for the New York Law Journal. Responsible for comprehensive sales, marketing, research and promotion of print, online and events for the leading New York law publication in the tri-state area. Worked directly with national sales management team to create integrated print, online and event programs for ALM Magazine Newspaper Network to exceed $4.4 million budget. Developed and created sales and marketing programs; increased overall sales goals/budgets for annual targets.
  • Cooking Pleasures Magazine
    Publisher
    Cooking Pleasures Magazine 2004 - 2006
    New York, N.Y.
    Managed all aspects of the print/online sales, marketing, research and promotion of this bimonthly Award winning Epicurean title. Rebuilt sales staff for Cooking Pleasures Magazine. Created, with marketing staff, all collateral material including media kits, general presentations, developed and supervised all promotional, marketing and merchandising programs. Devised sales strategies and presentations by category using all resources to grow advertising revenues. Work directly with company Group Publisher on all budget development, including ad salary & expenses, marketing and promotional budgets, manufacturing expenses and circulation acquisition. Establish cooking class sponsorships with advertisers and agencies to create integrated programs.
  • Saveur & Garden Design Magazines
    Eastern Account Manager
    Saveur & Garden Design Magazines 2002 - 2004
    New York, N.Y.
    Sold and developed integrated advertising/marketing programs for corporate accounts in print, online as well as event sponsorships as a New York/Southeast territory Account Manager. Sold largest revenue producing single sponsored program in excess of 250k. Broke new business in consumer electronics, travel, real estate and package goods categories. Increased revenue 100% + in two year period
  • Forbes Magazine
    Senior Technology Manager
    Forbes Magazine 1988 - 2001
    New York, Ny
    Responsibilties included management and sales of major technology accounts including AT&T, Dell, IBM, Lucent, MCI and Sprint. Territory grew in excess of $4.6 million in revenue. Launched new publications Forbes FYI, Forbes ASAP and Forbes Global. Created integrated marketing programs for blue chip companies.
  • Travel & Leisure Magazine
    Senior Account Manager
    Travel & Leisure Magazine 1986 - 1988
    New York, Ny
    Responsibilities included category management of travel, automotive, spirits and tobacco. Sales increased 15% in one year. Created and implemented innovative marketing programs.
  • Times Mirror Magazines
    Account Manager
    Times Mirror Magazines 1986 - 1988
  • Branham Newspapers
    Account Executive
    Branham Newspapers 1985 - 1986
  • Golf Magazine, Times Mirror, Inc
    Advertising Executive
    Golf Magazine, Times Mirror, Inc 1984 - 1986
    New York, Ny
    Managed a national account list for leading golf enthusiast publication. Generated break through sales in new business categories including: wines and spirits, apparel and automotive.

Michael Mccormack Skills

Digital Media Online Advertising Digital Marketing Integrated Marketing Advertising Publishing Mobile Marketing Social Networking Social Media Marketing Marketing Marketing Strategy Email Marketing New Business Development Digital Strategy Online Marketing New Media Sem Business Development Promotions Strategy Strategic Planning Advertising Sales Sales Operations Sponsorship Content Strategy Strategic Partnerships Lead Generation Sales Mobile Devices Social Media Media Planning Management B2b Marketing Magazines

Michael Mccormack Education Details

Frequently Asked Questions about Michael Mccormack

What is Michael Mccormack's role at the current company?

Michael Mccormack's current role is Vice President Partnerships & Activations.

What is Michael Mccormack's email address?

Michael Mccormack's email address is mi****@****ter.net

What is Michael Mccormack's direct phone number?

Michael Mccormack's direct phone number is +191481*****

What schools did Michael Mccormack attend?

Michael Mccormack attended University Of Colorado Boulder, Roslyn High School, Roslyn, N.y..

What skills is Michael Mccormack known for?

Michael Mccormack has skills like Digital Media, Online Advertising, Digital Marketing, Integrated Marketing, Advertising, Publishing, Mobile Marketing, Social Networking, Social Media Marketing, Marketing, Marketing Strategy, Email Marketing.

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