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Sales professional with multi-media advertising-sales experience with high-level industry contacts and a strong and consistent track record of improving performance and profitability for diverse mutimedia organizations.
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Vice President PartnershipsSynergy Global Forum 2017 - 2018New York, New YorkResponsible for overseeing the launch of two day Thought Leader Business Forum for Synergy Global Forum held at the Theater at Madison Square Garden. Keynote speakers included: Sir Richard Branson, Steve Forbes, Malcom Gladwell, Daniel Goleman, Guy Kawasaki, Simon Sinek and Gary Vaynerchuk. Strategic planning, development and management of key partnerships from pre-event to launch. Collaborate with Synergy Global Forum programming, marketing and events team. -
Vice President PartnershipsStrategic Insight 2016 - 2017New York, New YorkManaged integrated sales and business development for PlanSponsor, PlanAdviser and Chief Investment Officer cross-platform partnerships. Responsible for the entire sponsorship sales for PlanSponsor and PlanAdviser National Conferences and CIO Awards dinner and C-Level Roundtables. Created and executed print, digital and conference partnerships with leading financial brands nationally. -
Director, Advertising SalesThestreet 2013 - 2016New York, NyManaging the digital sales, business development and execution of advertising/marketing campaigns for blue chip brands working with agencies and clients on a national basis to increase revenue growth. TheStreet is a leading digital financial media company that distributes it's content through online, social media, tablet and mobile channels. The company network of brands includes; TheStreet, Real Money, Real Money Pro, The Deal, Stockpickr, Actions Alerts Plus, Options Profits, MainStreet & Rate-Watch. -
Director, Content & Top Rated LawyersLexisnexis-Martindale Hubbell 2010 - 2012New Providence, N.J.Managed the entire launch and business plan for the "Top Peer Review Rated Lawyers" program. Created and developed a new print, online and event program targeting publications across the United States and Canada. Signed contracts with over 30 regional publications in a two year period. Managed & implemented entire project including advertising, marketing and promotions. Closed 3 year contract with ALM generating over 1.5 million dollars the first year. New agreement includes over 60 regional publications and national brands including Fortune, New York Magazine, WSJ, LA Times among other leading brands.
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ConsultantBanner Direct 2008 - 2010New York, N.YWeb design and strategic planning for blue chip accounts including business development, online publishing and integrated programs. Identified marketing objectives and goals for clients to meet high profit margin solutions. Worked with leading financial brands to develop marketing goals and web based solutions -
Vp Of SalesHy.Pr, A Subsidiary Of Smub, Paolo Alto, Ca 2008 - 2010New York, NyLaunched internet Technology Company with new hy.pr service for publishers which allows readers to share content with their online social networks. Specialized in developing tools to simplify the sharing of media. Worked with leading publishing companies including American Express, Bloomberg Business Week, Bonnier, Crains and Hearst. Closed new business with Dwell, Golf Digest and Parade.
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ConsultantSales-Fax News 2008 - 2010New York, N.Y.Sales-Fax News is a twice-weekly online news and information resource that delivers prospects to the media community. Closed new business that included Baron’s, Bloomberg, Cable Advertising Bureau Parade, and Radio One. Renewed contracts that resulted in $500,000 + in additional revenue. -
Vice President Of SalesLevel 8 2008 - 2010New York, N.Y.Introduced City Mate a new hand-held GPS real-time mobile-to-mobile tracking device targeting the hospitality, entertainment and tourist industries in New York City. Sold 10 new accounts to demo the pilot program for the new innovative software. Signed up Grand Hyatt, Hilton, Intercontinental, Loews/Regency, and Sheraton among other leading hotels in NYC.
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Advertising DirectorThe New York Law Journal 2006 - 2008New York, N.Y.Managed sales and marketing team including budgeting and strategy for staff of 6 sales representatives and 2 national representatives for the New York Law Journal. Responsible for comprehensive sales, marketing, research and promotion of print, online and events for the leading New York law publication in the tri-state area. Worked directly with national sales management team to create integrated print, online and event programs for ALM Magazine Newspaper Network to exceed $4.4 million budget. Developed and created sales and marketing programs; increased overall sales goals/budgets for annual targets. -
PublisherCooking Pleasures Magazine 2004 - 2006New York, N.Y.Managed all aspects of the print/online sales, marketing, research and promotion of this bimonthly Award winning Epicurean title. Rebuilt sales staff for Cooking Pleasures Magazine. Created, with marketing staff, all collateral material including media kits, general presentations, developed and supervised all promotional, marketing and merchandising programs. Devised sales strategies and presentations by category using all resources to grow advertising revenues. Work directly with company Group Publisher on all budget development, including ad salary & expenses, marketing and promotional budgets, manufacturing expenses and circulation acquisition. Establish cooking class sponsorships with advertisers and agencies to create integrated programs.
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Eastern Account ManagerSaveur & Garden Design Magazines 2002 - 2004New York, N.Y.Sold and developed integrated advertising/marketing programs for corporate accounts in print, online as well as event sponsorships as a New York/Southeast territory Account Manager. Sold largest revenue producing single sponsored program in excess of 250k. Broke new business in consumer electronics, travel, real estate and package goods categories. Increased revenue 100% + in two year period -
Senior Technology ManagerForbes Magazine 1988 - 2001New York, NyResponsibilties included management and sales of major technology accounts including AT&T, Dell, IBM, Lucent, MCI and Sprint. Territory grew in excess of $4.6 million in revenue. Launched new publications Forbes FYI, Forbes ASAP and Forbes Global. Created integrated marketing programs for blue chip companies. -
Senior Account ManagerTravel & Leisure Magazine 1986 - 1988New York, NyResponsibilities included category management of travel, automotive, spirits and tobacco. Sales increased 15% in one year. Created and implemented innovative marketing programs.
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Account ManagerTimes Mirror Magazines 1986 - 1988 -
Account ExecutiveBranham Newspapers 1985 - 1986
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Advertising ExecutiveGolf Magazine, Times Mirror, Inc 1984 - 1986New York, NyManaged a national account list for leading golf enthusiast publication. Generated break through sales in new business categories including: wines and spirits, apparel and automotive.
Michael Mccormack Skills
Michael Mccormack Education Details
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Sociology/Communications -
Roslyn High School, Roslyn, N.Y.
Frequently Asked Questions about Michael Mccormack
What is Michael Mccormack's role at the current company?
Michael Mccormack's current role is Vice President Partnerships & Activations.
What is Michael Mccormack's email address?
Michael Mccormack's email address is mi****@****ter.net
What is Michael Mccormack's direct phone number?
Michael Mccormack's direct phone number is +191481*****
What schools did Michael Mccormack attend?
Michael Mccormack attended University Of Colorado Boulder, Roslyn High School, Roslyn, N.y..
What skills is Michael Mccormack known for?
Michael Mccormack has skills like Digital Media, Online Advertising, Digital Marketing, Integrated Marketing, Advertising, Publishing, Mobile Marketing, Social Networking, Social Media Marketing, Marketing, Marketing Strategy, Email Marketing.
Not the Michael Mccormack you were looking for?
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Michael McCormack
Scottsdale, Az4gmail.com, gmail.com, sheahomes.com, sheahomes.com3 +148036XXXXX
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3c-s-i.com, missionsolutionsgroup.com, alsic.com
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Michael McCormack
Greater Seattle Area5microsoft.com, donationtracker.com, cascadeds.com, uipath.com, microsoft.com3 +154192XXXXX
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