Michael Mccracken Email & Phone Number

Fredericton, New Brunswick, Canada

• The Digital Admissions Counsellor has the lead role in attracting prospective students to St. Thomas.
• Works within a data driven system to meet and exceed targets for territory of responsibility. Works as a team to help others reach their goals.
• Assists in the planning, implementation, and evaluation of a comprehensive and effective recruitment strategy; follows up through correspondence, visits, telethons, campus tours, etc.
• Manages digital event program, including event planning and execution of weekly webinar series, semi-annual virtual open house events, and virtual admission counsellor meetings.
• Leads web-based recruitment initiatives, including virtual recruitment fairs, lead generating platforms, and lead generating initiatives.
• Assists in selection, training, monitoring, support, and management of our partner organizations, including international agents.

Fredericton, New Brunswick, Canada

- Assisting in the planning, implementation, and evaluation of a comprehensive and effective recruitment strategy.- Active CRM user; helping with the development and implementation of a comprehensive communications plan within the CRM; proficient at pulling detailed lists; running accurate reports- Assisting in the planning and implementation of outreach.

Saint John, New Brunswick, Canada

- Assisting the development of projects and initiatives of JDI’s Corporate Branding team.- Power User and Branding contact for Percolate: a content creation and management tool.- Creator, manager, and reporter of Facebook Ads for divisional recruiting efforts.- Collecting, manipulating and reporting social media data analytics.- Assisting in relationship.

New Brunswick, Canada

- Represented and assisted Moosehead Breweries in various events.- Knowledge and experience in Moosehead Brands, beer styles and Canadian beer culture.- On-site provider of brewery tours to the public and corporate guests.- Extensive knowledge of brewing process from barley to bottle.- Assisted in the management of stock and sales of on-site retail..

- Assisted in the instruction and observation of COMM 4361: People Skills in Companies. The course provides a theoretical and experiential approach to interpersonal skills in business.- Assessed and provided students guidance and feedback on topics such as leadership styles, teamwork, innovation, emotional intelligence, etc.- Facilitated the course.

Saint John, New Brunswick, Canada

- Specialized in Marketing in the Restaurant Industry for Big Stop Restaurants.- Assisted in the creation and implementation of campaigns and promotions.- Monitored and collected sales data for campaigns in NB, NS, NL, and New England.- Collaborated and learned from members of Brand and Communications Teams.- Served as a brand ambassador at multiple.