Alliance Brand Management is a comprehensive consulting practice delivering both strategic vision and tactical implementation solutions to help guide and grow forward thinking businesses. Founded by a team of experienced, C-suite level business executives with a passion for Outdoor, Active Lifestyle, Sporting Goods, Travel and Health & Wellness brands. We partner with a selective group of Companies that show unique growth opportunity; offering them a holistic business, brand and sales management plan tailored to meet their goals and specific market channel needs along with the consistent management services that converts great opportunity into achieved success.Services are tailored to meet a clients needs and can include:• Strategic Business Planning & Management• Sales Management • Key Strategic Account Sales Development• Ecom Strategy Development & Execution for both B2B and D2C. • Marketing and Brand Management • Product Development, Sourcing and Logistics

President of US subsidiary for Manufacturer of Flashlights, Tools, Knives, and Kitchen Gadgets, designed for Outdoor, Sporting Goods, Tactical, Military, Hardware and Home channels.

Founded agency that provides services to a diverse group of Consumer Product Goods brands. Each client is unique and my Consultant work has broadened my depth of experience and exposed me to businesses with diverse models, goals and needs.Services Provided Include:Strategic Business Planning, Development & ManagementBusiness Structure and Allocation of Resources HierarchyStrategic Channel Distribution Planning, Targeting and DevelopmentMarket Analysis; opportunity v threat, competitor analysisP&L Budgeting and ManagementSales Management Sales Budget Forecasting and ManagementSales Team StructureDevelop Market/Channel Pricing and Program Strategy including MAP termsSales Team Recruitment, Training, Management and MentoringSales Team Compensation PlanningProvide sharply focused, relevant and easy to digest KPI driven reports to teamCreate tools that allow team to articulate brand value and market differenceKey Strategic Account SalesRepresent the voice and face of the brand to major and strategically important customersPrepare market analysis and business plan for each major customer encompassing all distribution opportunities including both Brick & Mortar and Ecom.Present solutions and market opportunities that offer value and differentiation from competitor brandsDevelop and negotiate pricing plans accounting for our revenue/profit goals, market realities and complex compliance needsDevelop and leverage unique SMU/OEM programs to capture all incremental growth opportunitiesPartner as a resource with customer to provide regular, relevant sales velocity reporting and distribution matrix advise in a consultative mannerMarketing and Brand Management Develop Brand Bible, including complex Multi-Brand ModelsDevelop go to market strategies to engage B2B OEM, B&M, Ecom and D2C channelsDefine Marketing Goals and Budget AllocationAdvertising and Social Media PlanningTrade Show Schedule, Planning and Goals

Managed the US Tennis, Yoga/Fitness/Wellness Business Unit for global manufacturer of apparel and footwear.

Managed a North America Business Unit for Global Sporting Goods Brand.