Michael Mcdavid Email & Phone Number

Asheville, North Carolina, United States

Responsible for the overall operation of the 234 room hotel with over 7,000 square feet of meeting space, and a free standing restaurant and lounge. Directly planned and executed a change of brand, on time and under budget. Served on the planning and execution team of the renovation composed of the owner, design firm and project manager. Work daily with the Department Heads of Food and Beverage Managers and Director of Sales and Marketing as well as other Operational managers to ensure that the goals set forth with-in the budget are being worked towards as well as other departmental leaders within the hotel, making sure they are accountable for the budgetary limits set forth for their respective departments. Helped to plan and execute renovation of property.Involved in all facets of renovation Contract negotiations concerning franchise*s and brandingWorked closely with PMS, GDS, telephone, and POS vendors to aide in change at the property levelLead all aspects of Revenue ManagementHeld weekly/daily Operational and Sales meetings with entire management team Instilled on-going service, and safety trainingImplemented a new hire programImplemented a Purchase Order programHold Sales and Safety meetings at the propertyDaily property inspections to ensure compliance with both Brand and Corporate standardsReceive and review weekly sales reports Direct all facets of revenue analysis/ management Managed Reduction In Force while maintaining over 90% employee satisfaction.Created budgetsEnsured Brand compliance in all facets of the organizationImplemented employee training system

Responsible for the Sales and Operation of a 219 room all suite property, the Plaza Suites Hotel is a Full Service hotel with a Restaurant, Lounge and nearly 4,000 square feet of banquet and meeting space. Oversaw hiring and training of all new hires. Increase in total top line sales of $1,000,000 during my tenure.Created budgets and constraints to control spendingWorked replacing lower accounts with more attractive onesImplemented Action Plans for all sales staffInvolved in entire hiring process for every team memberWorked directly with marketing vendors to increase properties market presenceDoubled Catering Revenue Raised pricing for F & B and RoomsPrepared and submitted weekly, monthly and semi-annual reports.

Responsible for all hotel operations, sales and marketing, housekeeping, maintenance, and front desk operations as well as the pursuit of new avenues to generate and improve the top and bottom lines, while constantly striving to improve my salesmanship and operational knowledge. Implemented Revenue Management to increase the Average Daily Rate and occupancy to help drive occupancy during shoulder periods. Awarded Brand President*s Award for ADR, GSI, LRA and Employee SatisfactionHelped to manage a $3.5 million renovationIncreased flow through via cost controls and better business practices in generalOversee the responsibility for all billings, account receivables and collectionsOversee the responsibility for all P&L as well as employee payrolls.Implemented a new incentive program for the front desk, which rewards the staff based on top down sales techniques.Interviewed, hired and trained staff from administrative personnel to housekeeping and maintenance personnel.Participate in the final negotiation of all contractual agreements with clients.Perform the final close on all sales.Responsible for the development of the budget and all forecasts for projected revenues for the year and also created both the sales and marketing plans.Instituted incentive programRewrote and repriced all F & B menus Submitted 5-15-25 day operational budget variances monthly

Directly responsible top line sales efforts. Drove the REV PAR Index to 173% during that two year period. Lead a small but effective team in growing market share by using creative strategies.Hotel was named Sheraton of the year for 2004Developed standard operating procedures for handling of leads which lead to more closed businessDeveloped market intelligence gathering strategies enabling us to stay current with competitor*s profileGrew Corporate Group business and rate while increasing SMERF business.Implemented reverse selling technique to increase drive up market share.Responsible for developing top line budget.Recruited and trained new personnel to adhere to the Sheraton Sales Standards

Responsible for developing and growing new business. Due to turnover handled some DOS level duties such as weekly reporting and other issues dealing with the GM and budget. Learned how to assess competitor*s strengths and weakness and honed negotiating skills.Handled SMERF and Corporate Group accountsNegotiated an overall increase in ADR with our top accounts post 9-11.Developed a budget for SMERF and Corporate Group Heavily involved in public functions such as chamber mixersNegotiated an ADR increase with our top group account.Grow Consortia and Corporate transient accountsAttended trade showsAttended daily sales meetings and learned how to conduct one.

Handled 4 of the top ten accounts at this nearly 400 room property. Worked during a renovation and brand change from the Hilton to the Four Points.Learned to grow accounts while a renovation was going being conductedLearned that management has a direct impact on income Attended daily sales meetings and learned how to conduct one.

Responsible for all banquet events and meeting events set up and tear down. Managed up to 18 people while maintaining 4 Star service levels Developed, wrote and implemented a training manual for 4 Star Conference Center Meeting Services DepartmentHired and trained new personnel in all meeting sets standard operating procedures.Managed over 25 meeting roomsExtensive exterior grounds were used for receptions, dinners and team buildingconducted Food and Beverage inventoriesThis was essentially an assistant F & B Manager position