Business Development Manager
Independence, Ohio, Us
• Drove revenue in the Agency Services channel by selling a marketing software to businesses of all sizes• Developed and implemented the channel’s sales strategy by developing new partnerships, increasing engagement with existing customers, and generally scaling the channel• Generated reports, prepared forecasts, analyzed KPIs, and performed A/B and multivariate testing• Served as a key member of the Lead Generation team• Collaborated with the marketing team on new product launches to fill gaps in the Agency Services offerings • Reviewed margins, bid prices, and conversion rates to continually adjust bidding strategies for leads• Continuously monitored performance benchmarked against prior daily, weekly, monthly, and YoY performance, identifying trends, irregularities, and opportunities• Prospected for new business through cold-calling and networking with similar companies• Leveraged internal data to up-sell and cross-sell with existing clients Key Contributions and Accomplishments• Increased monthly revenue from $3K to $70K in the Agency Services channel• Assisted with the launch of Acquirly in 2016, which has since grown to $75K in annual recurring revenue• Grew total annual revenue from $2M to $8M in new sources using growth initiatives• Improved the overall lead acceptance rate from 35% to 45% which led to overall profitably and helped maintain margins of 35%+• Spearheaded third-party growth initiatives that increased new business aggregators by more than 20%• Implemented a more targeted bid structure, which resulted in more leads won and a 10% increase in revenue • Increased lead generation which necessitated a 30% growth in call center agents to handle the increased volume of inbound leads• Identified missed revenue opportunities of unsold leads that led to recapture of $250K annually