Michael Mckeever Email and Phone Number

Responsible for business development, management, and execution of a rapidly growing coatings manufacture.

Global responsibility for growing market share and product development within several strategic markets including but not limited to OEM, mining, food & beverage, resinous flooring and commercial/architectural.• Creates and executes market focused sales strategies in new and existing product lines. • Authors marketing collateral including technical product data sheets, sell sheets, and new product releases literature. • Develops and executes new product training to sales force through presentations and product demonstrations. • Presents technical discussions at industry trade-shows and associations. • Develops, coordinates, and interprets testing of protective, marine, and industrial coatings in conjunction with R&D and the analytical testing department. • Rebranded existing product line with extensive changes to marketing strategy including release of four new products through collaboration of operations, R&D, technical, and marketing services.

Responsible for the national market management/product development of new and existing industrial, protective, and marine coatings. • Develop sales & marketing strategies for new & existing product lines for OEM, food and beverage, resinous flooring, and commercial/architectural markets. • Creates technical product data sheets, sell sheets, and develops all aspects of new product releases. • Develops and executes and new product training to sales force through presentations and hands-on demos for Carboline North America. • Analyze market trends and competitors to create competitive advantage in coating product lines. • Directly support the sales force with data page modifications, technical support on new products, and other sales related topics. • Develops, coordinates, and interprets testing of protective, marine, and industrial coatings in conjunction with R&D. • Collaborates with Technical Service and Research & Development (laboratory) to ensure coatings are accurately represented to Carboline customers.• Redeveloped existing flooring product line with extensive changes to marketing strategy including release of four new products through collaboration of operations, R&D, technical, and marketing services.

• Communicated to trade associations and professional groups to build relationships with economic decision makers, key buyers, and company owners. • Analyzed current market conditions, realized an untapped market niche in the multi-family market segment, developed a plan to position PPG as an impact supplier in the market, and implemented the plan in conjunction with the entire city sales force to increase market share. • Developed new business within a sales territory, contacted potential customers, maintained existing customers, and developed new customer relationships into sales.

• Responsible for maintaining and growing sales within a defined sales territory. • Sought and developed over 100 new prospects into high volume accounts • Service Sales Representative of the Year 2010-Market • Service Sales Representative of the Year 2010-Midwest • Grew 146% of Sales Budget 2009

• Trained with the sales team in PPG's Architectural Finishes business unit to learn and develop sales and account management skills. • Developed consultative selling skills, product knowledge, and customer relationship building skills during cross functional year of training.• Mentored by a PPG executive designated by program directors. • 2008 perfect performance review by direct management. • Designated High-Performer by PPG HR department.