Michael McNeil oversees a global team responsible for brand marketing, social media, public relations, events and influencer marketing for all three Huda Beauty brands. Once a political science major and pre-med at LMU, Mike quickly took a turn and gained his “PhD” in beauty after joining Anastasia Beverly Hills. Since then, Michael has taken his talents to other indie beauty brands including Jouer and Milani and now is powering significant growth for Huda beauty. Michael’s wealth of beauty experience led to his current role with Huda Beauty, working with brand founder and mega-influencer Huda Kattan, to create a global brand—with our community at the forefront.

-Oversee Global, Retail, Digital, Promotional Marketing and CRM. -Develop and Execute all Social Media Campaigns and Initiatives. -Manage all Public Relations Activity.-Develop and Supervise all E-commerce and Retail Strategies and Initiatives.

Senior Manager, Marketing and Social Media Anastasia Beverly Hills, Inc. • Instrumental in developing strategies that have driven unprecedented growth of revenue in 3 years. • Create global marketing plans across multiple platforms. (Digital, Social, Print, PR, POS, Television, and Experiential Marketing.)• Manage the brand’s social media strategy. (ABH is the #1 beauty brand on Instagram with 2.2 million followers, 3 million unique impressions per day, and 120,000 interactions per day.)• Manage timelines for all marketing-related collateral from conception to launch.• Write copy and develop concepts for branded presentations and experiences relating to marketing, education, PR, and sales. • Determine positioning strategy and manage content for all product launches.• Establish and nurture relationships with an extensive list of key influencers directly leading to increases in brand visibility.• Partner with major networks such as OWN, LOGO, ABC, and CBS to create custom, brand centered on-air and digital content.• Pitch and create various PR stories for major style networks and magazines capturing millions of unique impressions and millions of dollars in acquired ad space.

• Research, develop, and present branding and marketing strategies to clients seeking to enhance their consumer experience.• Work cooperatively within a team to accomplish duties including research, creative writing, and conducting design meetings.• Discover and select media outlets for the distribution of marketing and branding collateral surrounding client launches or developments.