Michael Mcswain Email & Phone Number

➤ Working to increase awareness and positive perception of Discipleship Ministries by promoting programs, services, resources, and events offered by the organization.➤ Creating and executing innovative marketing strategies or advertising that strengthens the brand and its positioning while overseeing marketing budget and tracking ROI.➤ Overseeing process development and organizing marketing efforts for 54 conferences around the United States.➤ Providing leadership for the marketing team's planning, timelines, development, processes and strategies with direct oversight of associates including creatives and digital marketing experts.➤ Driving the organization's branding and positioning through traditional media with an emphasis in digital content marketing including online and social media marketing, mobile marketing, and search engine optimization.➤ Building client relationships, coaching multifunctional teams, leading process management and improvement, and conducting marketing research.➤ Using metrics tools such as Google Analytics and other traditional marketing reports to measure the effectiveness of marketing communications and campaigns.➤ Driving product development, project management, copy writing, and advertising production while applying knowledge of creative design processes and experience with design tools.➤ Providing leadership for the marketing team's planning and processes while working closely with the Web Development Team on Marketing Automation for CRM.➤ Increasing positive awareness of Discipleship Ministries by promoting programs, services, and resources through innovative digital and event marketing strategies.➤ Providing marketing tracking and research information by collecting, analyzing, and summarizing data or trends.

➤ Helped implement the strategic direction of global efforts to strengthen the community and increase brand allegiance by aligning with other marketing functions.➤ Led and developed a marketing team of 17 employees who executed the department's activities.➤ Managed all lead generation campaigns both instore and online as well as worked with Project Managers to conceptualize, plan, and implement chapter activities or events.➤ Partnered with the company's risk, compliance, and legal departments to ensure events were executed without any issues or safety problems.➤ Built trusted relationships with Chapters, volunteer Chapter leaders, Harley-Davidson dealers, and members.➤ Managed the annual budget while acting as the primary point of contact for members, volunteers, and dealers.➤ Created and executed marketing plans for multiple Harley-Davidson franchises, implemented all promotional campaigns from corporate, and managed all on-/off-site events.➤ Contributed to strategic vision setting, collaborated with General Managers on marketing campaigns and sales activities, and analyzed potential strategic partner relationships.➤ Conducted in-depth analyses of customer or campaign data and provided management team with market research, trends, digital analytics, and ROI.

➤ Ensured marketing plans effectively prioritized and launched each new product line as well as developed and executed marketing and publicity-related work.➤ Created and implemented promotional plans for direct mail, email campaigns, and Google ads while using marketing and paid search strategies to build website traffic, email lists, and social engagement.➤ Developed training tools, assisted in developing collateral materials that would support and expand the brand, and monitored web metrics to maximize content performance.➤ Oversaw daily administrative tasks to ensure the functionality and coordination of the department's activities including supporting leadership in organizing and executing various projects.

Greater Nashville Area

➤ Conducted research for new business leads and referrals as well as monitored active marketing programs and developed ways to improve campaigns.➤ Submitted ideas for experimental marketing programs designed to enhance and grow the organization's brand.➤ Collaborated with the marketing team to create social media campaigns/calendars, execute social media content, and managed digital marketing efforts on multiple social platforms.➤ Grew several mailing lists, ran sales activity reports, and handled business expenses as well as logistics of all speaking engagements.