Using data-backed decisions to drive growth and retention.

-Analyze company data to surface actionable insights & revenue-generating opportunities for multiple cross-functional customers, including Product, Marketing, Operations, Finance, and Engineering.-Set up Looker instance (modeled data, created dashboards) to service Boots Pharmacy partners with all data requested by partner executives and medical team.-Constructed Lifetime Value model and dashboard, incorporating all revenue-generating events and their associated costs, to make for fast and easy decision-making when considering services to promote.-Quantify impact of promotions and product changes, using A/B Tests and statistical significance checks.-Promote a culture of analytics by providing easily accessible data to non-technical audiences.

***Laid off due to economic conditions created by COVID-19*** - Queried relational database to analyze customer engagement, predict subscription retention, evaluate feature impact, and track Product Team KPIs. Published dashboards to effectively communicate insights. - Ran K-means cluster analysis to segment user base into 5 “personas” based on usage metrics to better understand customers and provide context for other analyses. - Produced analysis to quantify impact of promotions and email campaigns designed to encourage habit formation and to win back infrequent users. - Provided data-driven input and recommendations to various cross-functional stakeholders (including C-level executives, Product, Marketing, and Hardware Engineering) to promote informed decision-making. - Regularly presented to company-wide audiences on key metrics via easily-digestible data visualizations.

Prior titles at same company: Campaign Manager, Campaign Analyst, Senior Campaign Analyst, Senior Support Engineer, Lead Support Engineer.Built tools, process improvements, and task-automations to help team run more efficiently and provide a high standard of service to cross-functional teams and customers.Headed team to build infrastructure related to data governance: project management, documentation, best practices, and administration.Led effort for company adoption of Tableau; built time-saving, actionable dashboards for own team as well as executive-level customers, providing regular updates and analysis on business-critical metrics in service of data-driven decision-making.Launched, managed, and optimized display campaigns using CRM and RTB tools for 60 clients at a time.Diagnosed and found solutions for campaigns having pacing and/or performance problems, making sure all campaigns deliver in full while exceeding KPI goals. Ran A/B Tests in support of these goals.Analyzed data to present KPI projections and budget recommendations, driving incremental revenue.

• Design, implement, and manage online advertising campaigns (brand and direct response) based on contextual and behavioral targeting• Optimize such campaigns to reduce Cost Per Acquisition, raise brand awareness, or cater to other client needs, using various technologies including real-time bidding platforms such as MediaMath, The Trade Desk, and Nanigans Ad Engine.• Investigate more efficient ways of running and reporting on campaigns, such as building MySQL databases• Analyze and report on findings using a number of software tools such as Excel, Access, Tableau, DoubleClick For Advertisers, Google Display Network, Google AdWords, Google Analytics, and FBX• Report findings and insights to clients on pacing and performance, while recommending strategies to increase ROI

• Implement, manage, and optimize online advertising campaigns based on various targeting methods• Reduce Cost Per Acquisition, raise brand awareness, or cater to other client needs, using various technologies• Analyze and report on findings using a number of software tools• Report findings and insights to clients on pacing and performance, while recommending strategies to increase ROI

• Conceptualized and designed internal and external hardware components of consumer products to maximize performance and maintain industrial design requirements• Interfaced with overseas vendors on a variety of manufacturing methods – including injection molding and sheet metal operations• Collaborated with cross-functional team to successfully meet all engineering requirements—including the packaging of electronics—in bringing products from conception through launch• Managed master assembly models (3D models and 2D drawings) to ensure successful spatial arrangement of components with consideration for tolerances

• Designed cables from conception to production; presented problems and corresponding solutions along the way in clear and concise terms, backed up by data• Designed user-friendly experiments and test fixtures to analyze such cables; took part in failure analysis• Interfaced with tooling and manufacturing engineers (for DFM), other cross-functional team members, and with suppliers/vendors to ensure the highest quality products—including plastic and metal parts along with raw cable construction• Created, modified, and managed 3D models and associated 2D drawings

• Collaborated on multidisciplinary team to design Diffuser Case and Combustion Chamber for the Next Generation Product Family Geared Turbofan Engine• Took on leading role in development of Diffuser Case from detailed design phase through fabrication; first parts to test delivered on time to test stand, March 2010• Completed and presented trade studies to optimize designs for cost, weight, strength, and manufacturability• Successfully modified design based on changing requirements, interfaces with other modules, and test results; passed all Design Reviews in place to status achievement of design requirements• Managed several master 3D part models throughout design process; checked 2D drawings

Mechanical Engineering Internship; HVAC design