Michael Meares Email & Phone Number

Washington, DC, US

-Set overall paid media strategy for 8-10 clients, working with each to exceed their business goals.-Collaborated with SEO, CRO and website development professionals to maximize the full-funnel approach of most clients.-Consistently conducted tests on landing pages, audiences, ad types and targeting to explore ICPs and continually increase the.

-Optimized 15+ ad accounts on Google, LinkedIn, Facebook, Amazon and Bing with monthly spend ranging from $5000 to $250k+.-Spear-headed development and implementation of a Google Ads optimization plan for a high-priority client resulting in 70%+ increases in e-commerce revenue.-Created overall paid media strategy for 3-4 clients showcasing a strong ability.

-Redesigned the Shopify website with a product-focused layout to drive D2C conversions.-Planned and executed social media content and paid campaigns through the launch of new products and the vital Christmas season.-Promoted following a successful summer internship to help manage the entire digital presence of the company.

-Developed and ran paid social media campaigns on Facebook, Instagram, and Pinterest to promote the sale of our core line of products.-Launched the company Klaviyo account, including segmenting audiences, setting up automated marketing emails, and assembling templates for future campaigns, newsletters, and product updates.-Conducted market research and.

Remote

-Created and iterated multiple Google Search ad campaigns. -Gained Google Ads Display and Search certifications. -Developed Facebook Display and Google Display retargeting campaigns.

Chapel Hill, NC

Took over a nearly-defunct branch of UNC's Entrepreneurship Club and turned it into a thriving program setting up over 30 student internships with local startups over my time as director.

Raleigh-Durham, North Carolina Area

-Worked to improve efficiency of insect spray manufacturing, increasing daily yield from less than 1500 sprays to around 4000 without sacrificing quality.-Conducted market research to help maximize the effectiveness of an ad campaign on Amazon.com.-Learned from marketing consultants as they developed a strategy for the display of new products.

Raleigh-Durham, North Carolina Area

Created my own business making and selling bow ties. Brought in several hundred dollars in profit over a few months.

Raleigh-Durham, North Carolina Area

Worked as a camp counselor for the Finley Day Camp at my local YMCA. Responsible for 20-25 kids every day along with a co-counselor.