Michael Merriam Email and Phone Number

• Manages comprehensive graduate and continuing education activities and responsible for meeting established new graduate and continuing education enrollment targets (degree and certificate programs). • Demonstrates proficiency with enrollment funnel methodology by producing weekly activity reports that quantifies enrollment activities/outcomes.• Manages graduate and continuing education recruitment travel, e-communication/technology outreach strategies, alumni recruitment initiatives, and telephone outreach.• Maintains strong working relationships with Enrollment Management and Academic Affairs staff. Collaborates closely with these colleagues to establish and reach enrollment goals.• Collaborates with the Marketing Department to ensure Framingham State University’s brand identity is recognized regionally and nationally. • Advises the Marketing Department on various marketing strategies – digital marketing, search engine optimization, Google AdWords, postal mailings and electronic communications. • Assists with managing the Admissions budget and oversees the processing of purchase requisitions, encumbrances, University purchase card payments, and travel reimbursements. • Performs the preparation of statistical data/reports appropriate to graduate and continuing education recruitment.• Manages and maintains University Customer Relationship Management system, Slate. Serves as Slate Captain and implementations during cycle prep as well as enhancements throughout the academic year. • Serves on various executive team committees (i.e. Enrollment Planning Group, Enrollment Marketing Team)• Awards merit scholarships based on new and continuing student’s academic standing within the STEM Education field. • Facilitates conversation, learning and policy analysis about Diversity and Inclusion and being a new Hispanic Serving Institution (HSI).

• Developed a comprehensive travel plan with over 60 recruitment events off-campus annually (Graduate School Fairs, Virtual Fairs, Company Employee Benefit Fairs, Chamber of Commerce events and Program-Specific Conferences)• Hosted 4 Graduate Information Sessions annually along with 4 Program-Specific Information Sessions (MBA, MSN, PSM-Biotechnology)• Collaborate with Career Services on Internship Fair and Company Recruitment• Provided follow up with general inquiries (phone, email and in-person interviews)• Guided students through the enrollment funnel (inquiry, application, admit and deposit)• Developed, implemented and organized successful New Student Orientations (Fall and Spring)• Developed a communication plan via our Customer Relationship Management (CRM) System – Slate for students within our enrollment funnel• Coordinated program brochures for individual programs for marketing purposes• Assisted in the coordination of newly formed 4+1 Programs (Bachelor’s to Master’s Degree) and memorandum of understanding for newly found partnerships with two local institutions • Advise Dean of Graduate Studies and Assistant Vice President of Academic Affairs on recruitment trends • Advise Marketing and Communication Department on adult learner trends and marketing techniques (print, digital and social media)• Maintain Graduate Studies and Continuing Education Social Media Platforms• Developed, analyzed and forecasted enrollment metrics based on previous enrollment data extracted through CRM and Banner for daily reporting purposes and Board of Trustees meetings • Supervise Graduate Administrative Assistant, Evening Enrollment Assistant, Evening Enrollment Specialist and Graduate Assistant • Act as a liaison between Academic Departments, Program Coordinators and Admissions Office• Member of the Graduate Education Counsel, Enrollment Marketing Team, College Marketing Team and Social Media Task Force

• Implement an integrated marketing strategies for Undergraduate Admission - this includes the production and distribution of print collateral, direct mail campaigns, advertising initiatives, website content, interactive media projects, and email communications.
• Participate in ongoing exploration of industry trends to understand and explore new ways to present the college to others via a variety of outreach marketing, web content, digital, and advertising options.• Ensure that web site and email performance are engaging key audiences.
• Develop and maintain email templates according to industry web standards and best practices, as well as Emerson branding standards.• Maintain data gathered through market analysis – example: admitted student questionnaires and inquiry conversions.• Assist in market research to support enrollment initiatives as needed.
• Develop regular and strategic audits all academic department web pages and enrollment pages to suggest and inform updates and changes needed.
• Ensure social media presence is inline with the overall marketing strategy.• Maintain online niche communities and engaging key audiences• Track social media chatter about Emerson College in social media outlets.• Act as principal liaison with assigned vendors to monitor production schedules and budgets.
• Collaborate with faculty, department heads and the College-wide web team to support efforts to develop a strong Emerson online academic web presence

Personal follow up with all prospective students via email and phone* Administer in-person interviews and enrollment sessions* Attend Career and College Fairs to promote the College * Assist students throughout the admissions and financial aid process* Responsible for outreach and strategies to engage and convert students from inquires to applicants * Help train and develop new Admissions Representatives* Assist with 2011 Commencement Ceremony

Consistently meet and exceed weekly, monthly and yearly goals for new student applications along with converting new student applications into Art Institute students; 59% start rate and 8.9% net conversion* Graphic Design Liaison: collaborated with Graphic Design Department on special events, conducted product knowledge trainings, improved interdepartmental communication between Admissions andGraphic Design Department* Assisted Marketing Manger with recruitment strategies and outreach communications* Planned and organized New Student Orientations and Open Houses* President's Advisory Board Member: worked with the President to uncover and repair weaknesses in the College, as well as execute on areas of the strategic plan* Trained new Assistant Directors of Admissions on processes and best practices

Worked collaboratively with Admissions Representatives and Financial Aid Officers to successfully start new students* Assisted Assistant Directors of Admissions in collecting transcripts and necessary paperwork* Worked within a team of six Assistant Directors and seven Financial Aid Officers* Met with families and created plans to help them pay for school* Promoted within 6 months to Assistant Director of Admissions

Called existing customers to sell new products* Worked with a client list of 750 accounts* Continuous monthly follow up with customers to demonstrate proven analysis of products* Drive sales and created an account base worth over $1.5 million

Managed team of 22 employees; provided continuous training and development* Scheduled and maintained payroll within store* Met and exceeded weekly, monthly and quarterly sales goals* Budgeted for year round goals and maintained cost of goods* Professional Development Trainer-executed trainings for new employees at corporate office