Michael Midenyo Email & Phone Number

St. Louis, Mo, Us

St. Louis, Missouri, Us

• Performed a comprehensive competitive intelligence assessment of 20 Biotechnology Innovation ecosystems, evaluating their value propositions across eleven parameters including product offerings, strategic plans, impact, industry trends, brand identity, marketing channels, digital presence, and content strategy. Leveraged findings to inform BioSTL's ecosystem communication and market strategy.• Evaluated digital presence of multiple organizations, analyzing websites, social media platforms, and email campaigns to assess audience engagement and brand consistency.• Created recommendations for optimizing BioSTL’s digital presence to better reach their target audience.• Identified and demonstrated five key immediate priorities and ten long-term communication and business strategy areas for BioSTL to enhance its brand presence in St. Louis, nationally, and internationally.

Building a healthcare financing start up from bottom up with a group of friends.Market Research, Product research and Development, Fund raising from investors!Ove• Led market research project that estimated market opportunity and helped build a business case for our financial product, that became the basis of our pitching to investors who were interested in investing in our business.• Developed a risk management framework that would minimize business risks and ensured compliance with regulatory standards.• Oversaw web development and SEO research to help with marketing of our product, resulting in a 1000 web visits in the first month.rall business Operations.

Gold Coast, Qld, Au

Responsible for Marketing Strategy.Led a team of content creators and web designer to build growth build and implement growth marketing strategies.Led SEO research and StrategyCo-authored web page content.

• Built a four month launch strategic marketing plan for the B2B SaaS Enterprise Resource Planning Start Up, to grow to a thousand users ahead of the first round of fund raising.• Conducted competitor SEO research on Semrush, identifying key word gaps between us and market leaders and made recommendations on key search word gaps to enhance our online presence through web optimizations and complement our digital marketing strategies.• Conducted SWOT Product analysis and identified product and market opportunities that included integration of AI and open source.• Sourced for and managed the vendors and process of creating digital marketing assets such as product explainer videos.

Boston, Ma, Us

• Audited the websites of sickle cell and Bone Marrow Transplant organizations and made recommendations to senior management on how to create programs to support patients undergoing gene therapy.• Collaborated with legal and regulatory teams, and external vendors within the mental health space to validate the new mental health and buddy programs and operationalize them within the current legal framework.• Collaborated with global cross-functional teams from France and Canada to develop a patient communication strategy for gene therapy incorporating international best practices and ensuring cultural sensitivity.• Participated in meetings that audited patient communication materials and content to ensure that they complied with FDA regulatory requirements in areas like association of claims, references, brand name positioning, dosages etc.• Made recommendations to senior management on how to implement mental health and buddy patient support programs for gene therapy patients while bearing minimal costs and risks.

Andheri , Maharashtra, In

• Led market research identifying unmet needs, driving the reformulation of P-Alaxin tablets for improved patient outcomes. • Uncovered new markets, built targeted demand, and negotiated with distributors and strategic partners to achieve a 900% sales increase for Broxol.• Launched a multi-channel campaign (webinars, email marketing, promotions) for Byoffer’s CRM tools, achieving a 60% open rate and 50% sales growth. • Managed a $50,000 marketing budget, allocating resources across research, digital, and traditional channels with a 100% ROI. • Built data-driven pricing models optimizing Byoffer’s profitability. • Collaborated with agencies and MTR teams to develop compliant, high-impact marketing materials for successful product launches.• Secured $3 million in new business deals by successfully pitching new and existing products to customers, fostering strong relationships.• Collected sales data from distribution partners to produce reports, forecasts, and quarterly plans for product liquidation and market expansion, regularly communicating findings to senior management.• Streamlined sales cycles by implementing efficient strategies and tactics, such as introducing automated lead nurturing workflows and refining sales pitch templates, resulting in accelerated revenue growth and enhanced customer satisfaction.• Created a field sales calendar that reduced missed calls by 30% while ensuring visit frequency is maintained, improving overall sales team efficiency and customer engagement.

Nairobi, Ke

• Implemented a new social media strategy approach, where clients were informed of daily product offerings through various marketing channels, thus resulting in 15% growth in sales and 20% increase in new customers.• Served as primary customer support throughout the sales cycle and customer journey, routinely fulfilling orders and responding to complaints.

• Minimized shortage of vital medicine by 30% through implementation of a computerized system of inventory control that could predict shortages. • Managed vendor relationships, and negotiated prices of essential medicine and achieved 30% ($200k) cost savings.

Nairobi, Nairobi Area, Ke

Regulatory AffairsQuality Control. (Analysed drug samples to ensure they complied with regulatory requirements.Conducted drug stability testing on expired products.Conducted Microbial Testing for Raw Materials and Manufactured Products.Conducted Microbial Testing on Manufacturing Equipment.Warehouse activities.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Master Of Business Administration - Mba, Marketing/Marketing Management, General /Data-Driven Management Science (Stem Designated)

Bachelor’S Degree, Pharmaceutical Sciences With Information Technology