In addition to the responsibilities in my previous role, I took an active role in personally managing media issues, crises and catastrophic weather events and become a prominent Suncorp spokesperson conducting live TV crosses and studio interviews for major consumer public relations campaigns.Achievements:• Assessing and advising the business on approximately three-to-five reputational risks per week, typically associated with customer complaints and media threats. The overwhelming majority of these issues never result in any negative coverage. • The 2017 AAMI Crash Index campaign received major coverage across the country, reaching a cumulative audience of 4.4 million people, equating to an advertising value of more than $400,000. I delivered a live cross to the Today Show and numerous interviews for TV, radio and written media. It achieved coverage across Seven, Nine and Ten news bulletins in Sydney, Melbourne, Brisbane and Perth, and radio coverage on the major talkback radio networks and extensive coverage in metropolitan and regional newspapers.• During Tropical Cyclone Debbie in April 2017, I co-ordinated media activity from the Sydney office, including daily media releases and social media updates on Suncorp's response, and liaised with our teams deployed to the disaster area.• As Ex-TC Debbie moved south, I was deployed to Lismore and Murwillumbah to liaise with the local media and government stakeholders in person. I supported one of Suncorp's CEOs as he arrived in Lismore to meet with customers, local government and media. • Suncorp was mentioned in 941 Debbie-related items, 98.7 per cent of which were positive or neutral. As a result our team won the 2017 Suncorp team-of-the-year award.• After the Sydney hailstorm in February 2017, I successfully positioned Suncorp as the first insurer to act vis radio and TV new items on Seven and 2GB. To date, there has been no negative coverage of Suncorp's claims handling following this disaster.

Responsible for promoting Suncorp’s commercial insurance strategy and protecting its reputation via the insurance trade media, mainstream media, and new and social media. Key responsibilities included developing proactive media plans; Preparing media releases, Q&A documents, speeches, briefing notes and award submissions; Producing thought leadership white papers; Monitoring and responding to media issues and crises; and managing relationships with key media stakeholders. In 2016, my role was expanded to include Personal Insurance, Life Insurance and Corporate media.Achievements: • Suncorp brands had the highest number of positive references in the insurance media for four consecutive years from 2013-2016• More than 95 per cent of insurance trade media references from 2013-16 were positive or neutral • Lead major consumer public relations campaigns including: - 2016 AAMI Crash Index: Campaign comprised more than 40 tailored media releases and received coverage across Seven, Nine and Ten news bulletins in Sydney, Melbourne, Brisbane and Adelaide, radio coverage on the major talkback radio networks and extensive newspaper coverage. - 2016 AAMI animal collisions report: Received extensive coverage after personally conducting 30 interviews with radio stations across the country• Launched the ‘SME Media Program’ to promote the expertise of Suncorp’s business insurance brands via the small business media. Resulted in regular positive coverage on Fairfax online mastheads, News.com.au, Smart Company, and other leading small business and industry trade titles• Produced three Insurance Insights white papers which received major coverage in the mainstream and insurance trade media and were used to manage relationships with insurance brokers and investors. • Nominated for an end-of-year Suncorp employee award• Prepared responses for social platforms during issues and crisis management efforts, particularly the response to several major issues on Change.org

Public Works Professional is a bi-monthly magazine published on behalf of the Institute of Public Works Engineers Australia (IPWEA) and distributed to 4,000 members.Responsible for editing the magazine including commissioning and features ensuring all content published is consistent with the client’s reputation and communications strategy. Work with the design team to commission photo shoots and determine the imagery and overall look of each edition. Budget management. Achievements: • Produced two monthly eNewsletters targeted to specific sectors of the industry distributed to 8,000 members• Developed forward content strategy in line with IPWEA’s ongoing strategies, events and goals • Improved the editorial integrity of the title by reducing advertorial and other advertising-based content• Increased variety of content and presentation techniques to improve the readability and pacing of the title

Mortgage & Finance Brief was a bi-monthly magazine published on behalf of the Mortgage & Finance Association of Australia (MFAA). Assisted the Editor to produce the Mortgage & Finance Brief print magazine and fortnightly eNewsletter distributed to 13,000 mortgage brokers and associated professionals. Primarily responsible for producing features, interviews, news items and general content for the magazine and eNewsletter. Budget management including all freelance writing, images and proof reading.Achievements:• Assisted the Editor to develop the forward content strategy for the title in line with the client’s ongoing strategies, events and goals • Runner up in the Best Relaunch category at the 2011 Publishers Australia Excellence Awards• Finalist in the Association of Publishing Agencies’ (UK) 2011 International Content Marketing Awards• 87 per cent of readers agreed the magazine was a good member benefit (Reader survey 2011)• 90 per cent of readers confirmed the title contained interesting and relevant content (Reader survey 2011)• The eNewsletter recorded an average open rate of 30.86 per cent and highest open rate of 40.2 per cent

Insurance & Finance Professional was a bi-monthly magazine published on behalf of the National Insurance Brokers Association (NIBA). Produced features, interviews, news items and general content for both print magazine titles. Produced eNewsletter Broker Buzz to provide the latest news to insurance brokers and the NIBA membership.Achievements:• Heavily involved in the development and successful launch of the Insurance & Risk Professional website • Produced daily online and social media coverage of the 2011 MFAA Convention and 2011 NIBA Convention• Increased Broker Buzz frequency to fortnightly to drive traffic to the website

Australian Mining is a major trade magazine for the industry. The masthead included a website, the Mining Daily PDF eNewsletter, a twice-weekly product HTML eNewsletter and the annual Prospect Awards program.Achievements:• Assisted the editor in producing features, industry, product and financial news and interviews • Tailored content for the different mediums, including search-engine optimisation• Managed the nomination and submission process for the Prospect Awards programs

Reed Business Information published a portfolio of vertical B2B news websites targeting niche sectors in the manufacturing, mining and construction industry. I was responsible for sourcing and editing content for five manufacturing websites. Achievements:• Sourced and edited 15 articles per day (three per site)• Drove website traffic from zero to an average of 10,000 page views per month • Trained and managed four online journalists in content management systems and search engine optimisation