Michael Moore Email & Phone Number

Remote

Remote

• Managed the workflow of cross-platform advertising campaigns for over 20+ clients including dynamic targeting advertising campaigns; targeted and paid social media campaigns; streaming video and audio ads on connected TV, podcasts, and online video platforms; direct mail campaigns with companion display advertisements, and website assets to compliment current advertising campaigns.• Collaborated with the marketing department at Longo Toyota, the largest automobile dealership in the country, and a cross-functional team of designer and digital strategists to develop and execute comprehensive marketing strategy plans which has helped increased Year over Year traffic to their website by more than 30 percent.• Coordinated with the internal design and digital strategy teams to ensure projects met client expectations and deadlines by utilizing production tracking software monday.com to track over 80 projects each month from start to finish.• Collect and report on Google Analytics KPI metrics such as website form submissions, phone calls, chat leads, and many other insightful data for 25 clients each month.• Responsible for managing and maintaining each clients website in regards to design, user experience, and tracking code implementation.• Responsible for keeping over 20+ clients aware of the status of marketing initiatives and deliverables.• Managed the manufacturer advertising and marketing compliance approval process for all 25 assigned clients. • Communicated with all 25 clients each month to create custom service and sales offers that were featured on the client’s advertisements and website.

• Consistently produced and designed digital content for the Washington State University Athletics Department, more specifically for the Football, Men's Basketball, Women's Basketball, and Women's Volleyball teams. • Designed cross-platform promotional graphics for the release of their newest product BroadcastStation which targets current clients such as BBC, ESPN, and Fox Sports.• Solely redesigned the Boys From Oklahoma Rolling Company's website as well as created digital advertisements, social media campaigns, web banners, and marketing collateral.• Created and scheduled all digital advertising campaigns and social media campaigns for the Boys From Oklahoma Rolling Company, which included managing a MailChimp account, GMB Page, Google Ads, andFacebook Business accounts.• Responsible for the entire creation and execution of printed marketing collateral for the Boys From Oklahoma Rolling Company.• Redesigned the brand identity for the Boys From Oklahoma Rolling Co. to give them a recognizable professional, and cohesive look, which included creating a unique yet uniform package design for 20products.

Oklahoma City, Oklahoma, United States

• Processed and reported analytical data from marketing automation reports for identifying automobile customer purchase objectives, which increased our client’s, click rate by 10 percent from month-over-month for six months• Fostered relationships with local organizations such as clients, vendors, printers, advertisers, and media outlets• Oversaw traffic management like creative print, advertising, web, and press opportunities simultaneously for 12 clients • Brainstorm with team members to develop creative ideas for promotional events and campaigns, and liaise with third-party vendors to successfully execute projects• Forecast and track trends in marketing and sales, monitor industry statistics, and follow trends in trade literature

Oklahoma City, Oklahoma Area

- Effectively oversaw the completion of 818 creative team projects during the 2017-18 season, the most completed in the organization’s history- Led in the implementation of inMotionNow, a project workflow management software that streamlines the creative approval process, resulting for quicker project approval, shorter production timelines, and a project completion increase of 31 percent- Coordinated and collaborated with creative teams and other departments to conceptualize and execute strategic cross-platform advertising campaigns that reached millions of people, such as the 2017-18 NBA Playoffs campaign- Developed social media strategies for the Thunder Shop that were geared toward 18 to 35-year-old sports enthusiasts, increasing cross-channel follows, likes, mentions, and shares by 65 percent- Maintained high-attention to detail by coordinating project requirements with the creative team and other departments; designing graphics; communicating project status; placing orders, and verifying invoices- Led briefs with graphic designers to strategize, set workflows, and identify objectives to effectively execute several high-profile projects designed for numerous mediums while meeting budget expectations and deadlines- Contributed and led in the design implementation of projects by incorporating copy, graphic design, and brand assets

Indianapolis, Indiana, United States

- Designer and co-editor of the Winter 2016 Edition of The Triad, a 40-page magazine published semi-annually- Utilize Emma Marketing, MailChimp, and HootSuite to manage and distribute 31 Acacia Fraternity International Headquarters standard weekly publications- Increased the total amount of online impressions on all Acacia Fraternity International Headquarters social media accounts by 80 percent in 6 months- Track impressions, clicks, and other forms of digitally-driven traffic with Edelman Public Relations Social Media Command Center and Google Analytics- A team of 4 remote staff members that I managed was able to complete over 150 marketing projects in 6 months using team tasks management applications such as Skype, Slack, Asana, Trello, and Google Hangout- Coordinate, distribute, and edit all Acacia chapter newsletters that are sent to a targeted audience of current members, alumni, and universities- Write a weekly report to the Assistant Executive Director and Executive Director - Act as a liaison for all Acacia chapter stakeholders and Headquarters

Indianapolis, Indiana Area

- Visit chapters across North America with the goal to educate, motivate and evaluate members- Write at least a 4-page investigative report on each chapter visited- Render any assistance needed for the chapters to meet and exceed Acacia’s standards- Confer with Chapter Advisors, other alumni and campus officials regarding the status of the chapter as well as the culture of Greek Life at that campus- Assist chapters in strengthening their operations

- Maintained service for up to 35 people at one time- Generated over $750 in sales each shift worked for 6 months

Oklahoma City, Oklahoma Area

- Responsible for the set up and distribution of 100 tickets that are given away in a raffle before each home game- Marketed 2,000 Kids Club Kit memberships to guests in the Chesapeake Arena- Contributed to brainstorming tactics to boost the amount of potential buyers