Michael Mora's Location
Peoria, Arizona, United States, United States
Michael Mora's Contact Details
Michael Mora work email
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About Michael Mora
Michael Mora is a Director of Business Insights and Pricing at PetSmart.
Michael Mora Work Experience Details
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Director Of Business Insights And PricingPetsmart Sep 2023 - PresentPhoenix, Arizona, Us -
Director Of Decision SciencePetsmart Jul 2023 - Sep 2023Phoenix, Arizona, Us
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Senior Manager Customer Retention And Data ModelsPetsmart Jun 2022 - Jul 2023Phoenix, Arizona, Us• Develop and manage the Analytics and Insights roadmap and annual plan• Enable the design of scalable, analytics products, focusing on new opportunities for collaboration across data science, test and learn, data literacy and research as well as the embedded business analytics groups and the digital product management group• Lead tasks on data governance, system infrastructure, analytics tool evaluation, and other cross team functions, on an as-needed basis• Assist the Business Intelligence and Advanced Analytics leadership in building quarterly and annual plans and forecast future market research needs for business partners supported• Support the development of research and analytical frameworks and a data-first approach• Use statistics and continuous experimentation to inform key business initiatives• Provide clear and accurate interpretation of state of business by protecting data integrity, defining KPIs, and managing reporting• Mobilize cross-functional teams to execute on strategic and operational insights• Interpret model output and consult with key leaders to increase adoption
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Manager-Marketing And Customer AnalyticsPetsmart Aug 2017 - Jul 2022Phoenix, Arizona, Us• Translate highly technical data and concepts into simplified stories and actionable insights to drive business decisions and anticipate/respond to cross functional business needs• Develop insightful, condensed PowerPoint presentations out of complicated analytics• Applied appropriate quantitative methods to analyze customer data and recommend key strategies against which others can work• Analyze and report on company level events such as sales, adoption, and local marketing events• Collaborated with the Advanced Analytics team in the creation of the following new concepts and metrics of Customer Segmentation and Customer Lifetime Value • Partnered with IS to create standardized reporting on Customer Segmentation and Customer Lifetime Value on PAW for the business to leverage in their decision making
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Senior Pricing/Promotions AnalystPetsmart Feb 2016 - Aug 2017Phoenix, Arizona, Us•Manages day-to-day pricing/promotion activities for both preseason planning and in-season execution including generating reports, creating spreadsheets, presenting key findings to assigned merchandising team(s). Manages pricing/promotions calendar to balance workload in stores and improve price execution. Audits pricing/promotion activity to ensure 100% accuracy; Create reports to track errors.• Provides fact based guidance to Buyers in selecting pricing strategies/rules that result in increased sales, profit and/or market share. Manages rules and strategies within price optimization system.Reviews system generated pricing recommendations (base price, promotion and/or mark down) for accuracy and alignment to category strategy; Reviews results with Buyer and collaborates on price.• Analyzes and facilitates discussions on topics relating to profitability, store planner labor, circular/store availability, sell-thru and exit strategy• Provides market and industry insights to competitive indexing and trends for assigned category.Monitors competitor prices across all price zones for designated Known Value Items (KVIs). Executes "what if" scenarios before finalizing and submitting prices to Revinoics.• Manages the relationships with Retail Data Systems to collect timely, accurate price checks. • Supports development/implementation of price/promotion tests to validate category strategies.Provides guidance and expertise on store/SKU elasticity as it relates to future price changes. Acts as liaison between pricing dept. and other areas of the business in more tactical or special projectsituations; identifies areas of disconnect in goals and works toward resolution.
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Promotional Governance AnalystPetsmart Aug 2015 - Feb 2016Phoenix, Arizona, Us• Lead the governing function of the promotional planning process while developing and maintaining strong on-going partnerships with key partners in various departments• Responsible for implementing improvements to tools and/or processes to improve accuracy and execution• Analyzes and facilitates discussions on topics relating to profitability, store planner labor, circular/store availability, sell-thru and exit strategy• Provides cost benefit analysis for requested changes to promotions, strategy or events• Facilitates and manages cross-functional discussions and meetings to plan, manage, execute and exit promotions• Performs financial analysis on the promotional pricing actions and impacts across business channels and products• Responsible for conducting post-mortems on promotional analysis to improve future promotional optimization performance and scorecard reporting
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Strategic Pricing AnalystPetsmart Dec 2014 - Aug 2015Phoenix, Arizona, Us• Utilize Revionics price optimization tool on a day-to-day basis, collecting and providing data inputs, validating data flows, testing various pricing rules, and running price optimization scenarios for the business • Partner with merchants to develop and maintain product pricing relationships and establish category pricing strategies • Analyze and present competitive pricing to merchants to understand our price position and ensure strategic pricing goals are met• Communicate and plan price changes with price execution team to ensure stores can execute the changes • Manage and facilitate the timing of pricing changes in conjunction with the rollout of various product tests and category resets • Present results from Revionics price optimization to merchants and provide analysis and scorecards to measure the success of the optimization. Determine action plans/next steps if the first optimization did not yield the desired results
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Financial Analyst IiPetsmart Oct 2012 - Dec 2014Phoenix, Arizona, Us• Develop and manage store advertising, redemptions and G&A budgets for business partners • Partner with organization to provide insight on spending trends and cost saving initiatives• Regularly update expense forecasts to assist management and company with understanding potential direction • Create & execute reporting for the business to understand performance • Execute ad-hoc analysis that may require working independently, or cross-functionally depending on the analytical request• Build models to analyze data; explain variances and prepare presentations using Microsoft Excel/PowerPoint/Access/Etc.
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Financial AnalystRepublic Services Inc Sep 2010 - Oct 2012Phoenix, Arizona, Us• Created a new truck process for the Asset Management department to handle and track vehicle charges from ePro to Lawson. • Provided key truck metrics to FAP(Financial Analysis and Planning) and Procurement departments on a monthly basis.• Developed and streamlined month and year end close reports between the general ledger and the Lawson sub-ledger system. • Provide monthly analysis and report on financial trends to management. Compiled all the transactions and reconciled all the roll-forward accounts.• Created custom reports and queries to assist the field with reporting needs.• Provide explanations and develop ad-hoc reports driven by external and internal audit requests.• Created and maintained the working relationships with truck vendors to resolve issues when they arise.• Responsible for problem solving and the ability to resolve ad-hoc problems as needs dictate• Recorded fixed assets additions, transfers, disposals and depreciation in line with group accounting policy• Provided training on the new Lawson system upgrade capabilities and participated in testing and implementation -
Accounts Payable AuditorRepublic Services Inc Aug 2008 - Sep 2010Phoenix, Arizona, Us• Created and implemented the Risk Based Audit guidelines and programs• Responsible for generating and troubleshooting the T&E Accrual file • Completed ad hoc reports and audits as requested by management• Provided on-going support for 3,500+ T&E card and Out of Pocket users• Created Monthly T&E Audit Reporting for management• Completed large vendor invoice uploads and correlating payment requests as needed• Responsible for all internal audits of the Corporate Accounts Payable Department, T&E and PCard commercial card program• Assisted in the testing and implementation process resulting post-merger for the Lawson financial system and T&E system(Centre Suite) in order to ensure a smooth transition
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Branch ManagerCommand Center Jun 2004 - Aug 2006Lakewood, Colorado, Us• Increased monthly branch sales from $150,000 to $250,000• Doubled active customers from 20 to 50+ from 05/05 to 08/06 expanding our customer base to include hospitality and warehouse segments• Ranked #1 in Arizona and Top 10 in the company for net sales and revenue generated• Organized and directed over 100+ employees to ensure appropriate staffing levels for scheduled jobs throughout Arizona• Created training manual for hospitality sales market. I provided training to all corporate owned locations as well as franchisees
Michael Mora Education Details
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Grand Canyon University2010 -
Northern Arizona University2003
Frequently Asked Questions about Michael Mora
What company does Michael Mora work for?
Michael Mora works for Petsmart
What is Michael Mora's role at the current company?
Michael Mora's current role is Director of Business Insights and Pricing.
What is Michael Mora's email address?
Michael Mora's email address is ro****@****msn.com
What is Michael Mora's direct phone number?
Michael Mora's direct phone number is +121052*****
What schools did Michael Mora attend?
Michael Mora attended Grand Canyon University, Northern Arizona University.
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