Michael Morelli Email & Phone Number

Canada

Kering is a French-based multinational corporation specializing in luxury goods. It owns the luxury brands Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Yves Saint Laurent.

Canada

Luxottica Group is a global leader in premium fashion, luxury and sports eyewear, with 7,000 optical and sun retail stores in North America, Asia-Pacific, South Africa and Europe. It has a very strong and well-balanced brand portfolio (Ray-Ban, Oakley, LensCrafters, Pearle Vision, Sunglass Hut) with total net sales amounting to Euro 7.3 billion in 2013. Key Accountabilities:Sales and Marketing Consultant for Prada, Miu Miu, Tory Burch and Dolce & Gabbana luxury eyewear lines. Manage and continue to grow multi-million dollar market. Previously represented the Burberry, DG and Vogue eyewear collection Successfully launched the Michael Kors (MK) eyewear collection for Luxottica in Ontario. Reaching the highest sales growth In Norh America across all MK reps. Part of a dynamic team that successfully launched the Disney eyewear collection to Canadian consumersResults driven sales consultant driving double digit sales growth in mature market (10 consecutive quarters of hitting personal sales targets). Building and maintaining strong relationships with Optometrists, Opticians, and Store Managers

Mississauga, Ont

Key Accountabilities:Developed and executed Canadian marketing/advertising strategies in collaboration with U.S / Italy Brand Managers (House brands: Ray-Ban, Persol and Vogue; License brands: Dolce Gabbana, Tiffany, Bulgari, Prada, and Versace).Successfully launched Giorgio Armani eyewear collection to the Canadian market Implemented new / impactful marketing strategies that had a direct impact on record sales growth for Luxottica Canada.Assisted District Sales Managers / Sales Reps with brand sales/knowledge training sessions Facilitated the roll-out of Cross-Canada Design to Production seminars (intended for high volume multi-unit locations)Successfully managed the National Marketing budget for 10+ luxury eyewear brands

Ontario & Atlantic Canada

Key Accountabilities:Store Operations Director for 23 Pearle Vision locations (Ontario and Atlantic Canada)P&L Management (sales, payroll, cost of goods)Talent enhancement/training (recruitment of partner Optometrists)Development and Management of Lease agreements with partner Optometrists.

Mississauga, Ontario

Luxottica Group is a global leader in premium fashion, luxury and sports eyewear, with 7,000 optical and sun retail stores in North America, Asia-Pacific, South Africa and Europe.It has a very strong and well-balanced brand portfolio (Ray-Ban, Oakley, LensCrafters, Pearle Vision, Sunglass Hut) with total net sales amounting to Euro 5.8 billion in 2010. Key Accountabilities:Develop and execute National marketing/advertising programs in collaboration with U.S teamAssist in the opening of new retail outlets (corporate & franchise) Assist Regional Directors with sales/marketing supportLiase with agencies to ensure execution of programsDevelop and implement sales building initiatives

Vaughn, Ontario

YUM is the world's largest restaurant company in terms of system restaurants with over 35,000 restaurants in more than 100 countries and territories operating under the KFC, Pizza Hut, Taco Bell, Long John Silver's or A&W All-American Food Restaurants brands. Key Accountabilities:Developed national marketing/advertising promotions (T.V, Radio, Print) in partnership with advertising agencies Managed the digital marketing programs for Pizza Hut (re-launch of PizzaHut.ca, Social marketing, SEO, PPC, Search)Contributed to a dynamic team that was responsible for the successful launch of the WingStreet Wings brand across Canada (resulting in improved sales and increased store level profitability)Analyzed consumer and market data to develop recommendations for promotions and alternative ways to reach target marketsLead the marketing programs, Point of Sale and menu portfolio for Concessions across Pizza Hut and KFC.Managed the national direct mail program for Pizza Hut (including development/testing of cost saving initiatives)Launched successful Local Store Marketing training programs

Mississauga, Ontario

Boston Pizza is a successful Canadian-based restaurant chain which owns and franchises locations in Canada, the United States and Mexico. Boston Pizza has 334 restaurants in Canada with revenue of almost $900 million.Key Accountabilities:Successfully opened 25+ Boston Pizza Restaurants in Ontario, CanadaResponsible for the strategic development and execution of regional/ local marketing plansHired, trained and managed community relations co-coordinators to ensure proper execution of store level marketing programs and grow store profitabilityDeveloped and implemented successful National support programs (Operation Education/Business to Business)Managed regional partnerships/programs (OHL, Hamilton Tiger Cats, Ontario Minor Hockey Association, GTHL)

Mississauga, Ontario

Prime Restaurants Inc. ("Prime") franchises, owns and operates casual dining restaurant brands and premium Irish pubs in Canada. Today, Prime's portfolio includes: East Side Mario's; Casey's and Prime Pubs (Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, and Bier Markt)Key Accountabilities:Responsible for the development and execution of National/Regional marketing plans that contributed to the maximization of short and long term sales. Supported the development of new franchisees into the Casey’s Bar & Grill system (including orientation, marketing training, grand opening strategies, franchise training, and marketing plan development/execution)Ensured broad competitive/industry knowledge and implemented impactful blunting programsEffective and efficient administrative project management (financial, approval process, agency relations, creative development, accounts receiveable)Corporate marketing program/budget management

Toronto, Ontario

MacLAREN McCANN is part of The Interpublic Group of Companies, Inc. It's known as one of the "big four" global advertising holding companies. Its subsidiaries specialize in consumer advertising, interactive marketing, media planning and buying, public relations and other specialized disciplines like sports and event marketing.Key Accountabilities:Brands: Pontiac, Buick, GMC, OnStarAssisted in the execution of many successful General Motors advertising campaigns (T.V, Radio, Print, OOH, Online).Co-ordinated all approved copy and layouts to integrated agency team (MacLaren Momentum, Edge Productions, Cossette)Monitored broadcast approvals/revisions (media releases, traffic instructions) Prepared project control documents and obtained legal approvalsDeveloped a deep understanding of client and competitors business

Designation, Communications & Advertising Accredited Professional

Marketing Management, Marketing