Head of marketing for the top post-secondary education and career services provider in medical sales,owning overall growth strategy.

Marketing consultancy focusing on facilitating incremental growth for small businesses through branding, analytics, strategy, and campaign management. www.growwithredfox.com

Generating growth through strategic partnerships, engaging branding, innovative products, deep market knowledge, and processes improvement, all while focusing on creating customer delight. Overseeing the Marketing and Account Management teams. My primary focuses are delivering white glove service to our clients, sales enablement of our channel partners, and plan education to our growing participant base of over 1.1 million public sector employees.

AVP, Marketing at USAmeriBank, a commercial and personal bank providing bespoke financial solutions with an emphasis on service, speed, and flexibility. Responsibilities include campaign management, marketing planning, marketing strategy, budget development and management, corporate branding, social media management, website management and design, market segmentation, lead generation, creative development, and event coordination. Served as project lead of 28 branch, multi-state rebrand, which included logo and brand development, website redesign, interior and exterior signage, print collateral design and production, PR strategy, online banking UI design, and brand awareness ad campaign. Marketing campaign development and management has resulted in $1.6MM in accreted revenue, and >120% increase in mobile app adoption. Launched corporate social media platforms, which included policy development, management software implementation, content strategy, and engagement team management. Member of the Community Reinvestment Act committee, focusing on financial education and home loans for LMI communities. Managed vendor relationships with PR, advertising, and production agencies. Oversaw major corporate events, including two branch grand openings. Developed corporate contributions strategy and internal processing procedures. Worked with internal partners to develop market segmentation program, taking consumer and commercial data, converting it into meaningful analytics for sales team, and developing product promotion strategies aligned with the needs/wants of the target market(s). One of 13 inaugural members of the "Emerging Leaders" program.

Marketing and Business Development Manager for eCubed Learning, provider of online training, content development, and learning management systems. Responsibilities include CRM Management, Content Development, Website Management, Database management, Campaign Strategy and Execution, Customer Loyalty Initiatives, and Customer Acquisition/Retention. Technical skills required include Microsoft Dynamics CRM, WordPress, Microsoft Office (Word, Excel, PowerPoint, Project, Publisher, Visio, Outlook, OneNote), MailChimp, Microsoft SharePoint, Articulate Storyline, eSSential LMS v.9, and WooCommerce.

Managed JPMorgan Chase and Wells Fargo bankruptcy portfolios for one Florida’s largest real estate law firms. Developed internal procedures for Chapter 7 Motion fillings, leading to reduced department backlog. Produced and filed Chapter 13 Proof of Claims, involving in depth knowledge of escrow analysis, interest calculation, and identifying discrepancies in creditor reported figures and legal document in order to protect the interest and rights of the lender. Consistently led team in both volume and accuracy metrics.