Launched new Food Service division for the largest ice cream distribution company in the area. Introduced processes and best practices, including development of sales and account plans, forecasts, and marketing strategies, to compete in complex, RFP driven sales cycles.Secured key vendor approvals with leading contract management food service companies to more than one hundred new accounts in the college and university market segment. Driving business process efficiencies that are enabling company to compete in competitive service-oriented market segments.

Acquired a sole proprietor ice cream business generating $250K in annual revenue. Collaborated with partner (then co-owner) to grow the business over twelve years to $7M annual sales with a staff of 15 employees. Assumed sole ownership of company in 2006 and grew company to 50+ employees and contractors. Grew company to $20M in annual revenue at peak. Expanded wholesale distribution to dining establishments, small retail, and commercial contracts with Ben & Jerry’s (Unilever) and Dannon (Yocream).SALES LEADERSHIP & ACCOUNT GROWTH:• Positioned company as a ‘first to market’ distributor of frozen yogurt, acai, and gelato products throughout NY, NJ, CT and PA.• Secured exclusive Yocream frozen yogurt distribution rights within 125 miles of NYC. Achieved 65% market share for 3 years.• Launched toppings, cups and dry goods categories. Grew sales to nearly $2M. Increased invoice per account by 25%.• Acquired first major account with Ben & Jerry’s in first year to service NY market. Expanded distribution agreement to tri-state coverage (NY, NJ, CT), growing revenue to $3M / year.BUSINESS OPERATIONS & LOGISTICS:• Navigated shifting market trends and customer demand through strategic management of product mix.• Mastered procurement scheduling and product turns to maintain 99.8% fulfilment commitment to Ben & Jerry’s contract. • Implemented technology enabled voice pick solution that integrated with DSD Manager, an inventory control system mandated for vendors of Unilever. Increased order pick accuracy from 97% to 99.8% and pick speed by 23%. • Reduced labor costs 18% and accelerated training as a result of the introduction of voice pick technology.

Partnered with company founder to co-locate operations within Mt. Pleasant Ice Cream’s sales office. Leveraged mutually beneficial business relationships and services primarily to Compass commercial / institutional food service accounts (B&I, hospitals, higher education, cultural institutions). Wicked Spoon delivered a branded soft serve yogurt marketing program including promotions, graphics, and loyalty cards to drive product sales. Business was dissolved when Compass contracted with a single source soft serve supplier.MARKET EXPANSION:• Led partnership agreement to become Dannon’s exclusive branded froyo program option in food service category. • Contributed to 4x growth from 50 local accounts to 200 national accounts. Increased gross sales 550% to $1M+.