Michael Nel Email & Phone Number

South Africa

Over the last 10 years, I’ve been on a journey to discover “The Golden Thread within Business Development”. My vision focuses the growth of the South African SME community using innovative and creative ideas and concepts to develop self-sustainability to be supported by a network and foundation of interlinked businesses and charities. My love and passion for business development and sales lead me to create a concept called the “Strong Sales Value Conversation Structure” supported by the “Sales Compass” concept that is being used to develop sales professionals across South Africa. Sales compass to help the SME community to discover and understand real business development being North, East, West and South: • Sales North: What is the best sales & marketing direction to choose? Sales targets?• Sales East: How to effectively identify your ideal client profile and where to find them and other potential new business opportunities and partnerships? • Sales West: How to leveraging our strong sales conversation techniques to close sales deal with potential customers within an extended live networking group • Sales South: How to maintain sales progress and sustainable growth?The KBD Team works in partnership with you and your company to find:• The true VALUE of your business solution• Developing your VALUE PROPOSITION• Your real and unique sales SIGNATURE • Practical SKILLS DEVELOPMENT workshops• Developing your STRONG SALES CONVERSATION• Help you in identifying your IDEAL client profile• Guide and help you in booking face-to-face online/offline qualified & quality appointments• Supporting your company in generating REVENUE and CASHFLOW

Primrose, Germiston

New Business Development Manager for Business Today South Africa – responsible for finding new business under two categories namely ‘Millionaire Accounts’ (MAC’s) and ‘Sub-Millionaire Accounts’ (SMAC’s). My KPI’s include finding new South African business using sales lead generation, leveraging existing networks and management of all the Business Partners.

Primrose, Germiston

New Business Development Manager for Business Today South Africa – responsible for finding new business under two categories namely ‘Millionaire Accounts’ (MAC’s) and ‘Sub-Millionaire Accounts’ (SMAC’s). My KPI’s include finding new South African business using sales lead generation, leveraging existing networks, management of all the Business Partners.PROFESSIONAL OVERVIEW• B.Com Degree: Business Management and Marketing, graduated 2007 from Midrand University (MGI)• Project Management Certificate at IBM Training Institute (PMC) and Competitive Intelligence Analysis Certificate at CBIA Training Institute (CIAC) in 2008• Competitive Intelligence Specialist for 1 year at IBM (contract)• Marketing Manager for 2 years at Business Today (permanent)• Promoted to New Business Development Manager and successfully fulfilled this position for the last 2 years till present (permanent)AREAS OF EXPERTISE• New business development• Sales effectiveness and management• Marketing effectiveness and management• Project management / annual marketing projects including Public Relations, Direct Marketing, Online Marketing and Sales Promotion• Consulting / business development and growth strategies• Financial analysis / assessment of financial statements• Competitor analysis and researchPROFESSIONAL INTERESTS• Experience in New Business Development for SMME’s using a Sales Lead Generator Tool that I designed and developed over 36 months including NBD training to decrease unemployment within South Africa through my consultancy ‘Key Business Development (Pty) Ltd• Entrepreneurship Start Up services including business plans, feasibility studies, sales and marketing growth strategies for SMME’s• Facilitating / Training wealth generation and budgeting / basic financial understanding

Primrose, Germiston

Marketing Manager for Business Today South Africa – responsible for marketing management including sales activity management & support, public relations, direct and events marketing, maintaining marketing support materials (brochures etc.), industry and competitor research, online marketing and managing key marketing suppliers, and maintaining previous sales gatekeepers successes namely BEE and Services SETA accreditation.

Primrose, Germiston

Executive Assistant to CEO Business Today South Africa – I was initially employed / contracted for a year as the Executive Assistant responsible for the client portfolio of the CEO including sales activity management and support, maintaining marketing support materials (brochures etc.), competitor research, and developing and maintaining strategies that successfully acheived sales gatekeepers including BEE, Services SETA accreditation and Procurement Vendor Registrations.

Rivonia, Sandton

I perform research for IBM on its competitors and market related problems/queries. I managed research projects specifically around briefing internal clients, project planning and time management, information collection (primary and secondary), information analysis, report creation, dissemination and presentation of report findings, indexing of reports within a repository, and finally obtaining feedback from the clients who requested the information. I handled multiple individual projects simultaneously. I was part of the marketing department as a researching element. I worked with the Market Intelligence Specialist from a research element to the business. I performed a learnership and mentorship with an Information Management Specialist & Market Intelligence Specialist regarding my occupation in order to better my skill level and to increase my level of self-actualisation.

Limbro Park

Internship entry level position at Weekends Away Adventure Breaks in the Marketing sector in Midrand, South Africa (Gauteng). Owner is Jennifer Rose Meckler. I was a Marketing / Project Assistant. I started off performing marketing research, mall intercepts, gathering relevant industry information, prospecting and cold calling, filing and administration, creating power point presentations and excel spreadsheets, awarding and distributing marketing vouchers to clients and suppliers, event co-ordinating, revising marketing systems, selling and trading of online advertising by working in alignment to the graphics designer, researching clients through cold calling, client and supplier prospecting, data capturing customer demographics on Advantage6, and finally creating, planning, organizing, leading and controlling a marketing campaign called The Summer Urban Adventure Challenge. During my internship I had the pleasure of being exposed to a variety of marketing activities and other office work. I was offered a permanent position at WA which I in turn accepted. At the end of 2006 an opportunity arose to work at IBM South Africa as a researcher which I in turn accepted at the beginning of 2007.

Sales Training, Sales

Certificate In Project Management, Project Management

Certificate In Competitive Intelligence Analysis Techniques, Analytical Research

Bachelor Of Commerce (B.Com.), Business, Management, Marketing, And Related Support Services, Degree

B.Com: Marketing and Business Management Degree at Midrand Graduate Institute (MGI) University in Midrand, South Africa (Gauteng)..