Birmingham Alabama: Lead all marketing, product development, and business development activities for Architectural Division and new product categories.

Carrollton, Georgia: Leading a team of 6 product managers to develop innovative new products and drive retail, distribution, MOR, and online strategies. Responsible for managing the P&L of $300M in business in Southwire’s assembled products division managing electrical accessories, conduit fittings, extension cords, lighting, home controls, landscape lighting, data center power distribution, surge protection, temp power and others. Notable Accomplishments:• Developed assortments, planograms, and successful pitches winning line reviews with Home Depot (US and CAN), Rona, Grainger, Fastenal, Ace, Blains, True Value, Menards, Orgill, Sam’s Club, and Autozone.• Drove acquisition analysis & strategy and subsequent acquisition integration for Garvin Industries, ProBuilt Lighting, and CEP. Grew 2018 acquisitions 7% in 12 months.

Responsible for starting a new product group with newly licensed IP. Developed a market landscape and business case. Successfully sold the program into some of the world's largest retailer's, Home Depot (US and Canada) and Ace Hardware. The program is launching June 2019.

Atlanta, Georgia: Home Depot is the world’s largest home hardware retailer. My design team was responsible for developing product under all Home Depot’s private label brands. My responsibilities include qualitative customer research, competitive and assortment analysis, development of functional features, aesthetic design of hard-line and decorative product, and serving any new product development needs of our merchant customers.Notable Accomplishments:• Founded and successfully grew the Industrial Design Department in Home Depot and developed a unique design strategy to serve the organization and succeeded in developing a value creation process utilizing industrial design where previous attempts at in house design had failed.• Designs created by my team sold $1.2 Billion of product during FY2016. We completed 70+ project per year with 3 designers each with great success stories of top line and gross margin sales growth. • Developed new, lean voice of the customer research methodologies to serve the private label organization• Responsible for creating, implementing and policing the Husky visual brand language for all Husky product. Design leadership has resulted to brand sales growth that outpaces the store and department average.• Left the company holding more patents than anyone in the history of Home Depot• Aided in strategy creation and development of product for our private brand Internet of things (IoT) program.• Created a product development and innovation consulting process to support with authority diverse product areas. These efforts have yielded many successful products and patents. • Developed a world-class, unique product color quality control process that increased color accuracy that was scalable for Home Depot’s vast and variable supply chain.

Peachtree City, Georgia: Spent 2 years in the Cooper Lighting division on the industrial design team developing new products, followed by 2 years with the Cooper Wiring Devices division performing marketing and new product development duties.Notable Accomplishments:• Re-designed Cooper Wiring Device's lighting controls merchandising bay for our customer Lowe's; The retail set increased sales $5 Million dollars annually across all Lowe's stores in a market when competitors were either flat or declining.• Contributed utility and design patent worthy industrial design work on numerous projects that significantly improved the viability of the product. The industrial design work for the QuickGrip product significantly altered the course of the project and received notice from Lowe's who ultimately picked up the product, increasing the annual production demand by 10 fold.• Served the Cooper Controls division for new line of commercial occupancy sensors (36 SKUs). The Senior Marketing Manager called the family of products a “series of home runs.” Customer research preferred our new designs 8-to-1 over competitor’s products and usability testing showed that our scene control products increased user accuracy by 8-fold over our competitor. The occupancy sensor won a platinum ADEX award in 2011 for excellence.• Art directed & project managed the creation of 600 page Arrow Hart catalog. When I took over the project, it was behind schedule and not meeting management's expectations. After re-scoping the timeline, and making design changes, the design team I put together went to print on schedule, impressed our customers, and aided in an easier shopping experience.

Atlanta, Georgia: Design firm contracting to companies of various sizes to fulfill any of their creative services needs. Responsible for all aspects of the business from client acquisition and management to completing high quality design work. Below is a list of a few of the companies served.• The Coca-Cola Company: (Brand communications and product design) Worked with Coca-Cola's Worldwide Licensing Department. Created product designs and graphics applications for their licensed products. Created licensing graphics program for 'home/kitchen' product lines; client liked the graphic program so much they extended the program to the 'back to school' product lines. Assisted in the creation and preparation of the consumer trend forecasting report for 2006.• Miller Zell: (Retail design) Lead designer in preparing conceptual renderings for new store fixture designs, conceptual development, and graphic signage layout for a Georgia-Pacific Company. The designs successfully gained Miller Zell business from the company.• Mr. Bar-B-Q: (Product design) Developed new line of spatulas and lighters for high-end market. • Daydream Holdings: (Product design) Lead designer in product concepting that successfully licensed product ideas to the Advantus Corporation (an office product distributor). Responsible for concept ideation, sketches, renderings and final manufacturing specs.• Smith Hanes Design: (Restaurant fixture and architectural detail design) Designed environment details for the Blue Eyed Daisy Bakery in the architecturally unique Serenbe community.• Murphy & Orr: (exhibit and environmental graphic design) Designed ~$3M in various museums and halls of fame for colleges such as Duke Basketball, West Virginia Football, Marquette Basketball, and others.• Bella Cucina Foods: (Graphic design and direct marketing) Designed and implemented an e-marketing campaign promoting their trade show attendance resulting in a 30% increase in exhibit traffic.