Michael Nermon Email & Phone Number

Irvine, CA USA

Outside sales support in North America. Working with brick-and-mortar retailers, e-commerce dealers and bedding manufacturers who want to expand their adjustable bed business and engage new channels of distribution.Logicdata is the ideal Adjustable Base resource, manufacturing the most E-commerce friendly adjustable bases in the industry. Handling and.

Newport Beach & Laguna Niguel, CA

• Retail & Design Trade Showrooms
• Established Ergo’s largest showroom (6,000 sq. ft.) featuring high end luxury beds and Stressless seating.
• Established Southern California’s most successful destination for Natural & Organic Bedding products.
• Cultivated business with Designers and leveraged our showroom as a destination for their clients.
• Implemented cost-effective marketing and advertising campaigns to drive traffic and sales.
• Created Product Displays integrating high end Furniture with Mattresses and Sleep Products.

Irvine, CA

• Retail Showroom
• Created the bedding industry’s first Comfort Store concept in an upscale location with a boutique style shopping experience.
• Successfully presented my unique store concept to the landlord to acquire a high-profile, iconic location and negotiated very favorable lease terms.
• Effectively merchandised an assortment of Ergonomic Furniture and Bedding with comfort and wellness benefits, placing an emphasis on Customizable Designs and brands with limited distribution.
• Established Marketing Initiatives to position Ergo as the High End Bedding leader in our local market.
• Created the first retail bedding Website in our market and established top position in online searches.

Las Vegas, NV

• Retail & Trade Showroom at Las Vegas Design Center
• Established a showroom featuring high end ViSpring and Carpe Diem beds from Europe.
• Our showroom’s strategic location in the World Market Center positioned our manufacturers for exposure to retailers during market weeks at a very low cost.
• Cultivated business with Designers and leveraged the showroom as a destination for their Clients.
• Marketed to the public and generated retail sales throughout the year.

• Adjustable Bed Division
• Expanded distribution channels by building relationships to get placement with Tempur-Pedic and Select Comfort/Sleep Number; the bedding industry’s leading direct-to-consumer marketing companies.
• Coordinated Product Development efforts and devised Marketing Strategy that led to phenomenal growth for this product category.
• Managed Key Accounts while guiding two organizations through a year-long acquisition and assimilation process.

Cerritos, CA

• Licensee of Simmons Bedding Company
• Created and implemented a direct-to-retailer division for Maxwell Products, greatly reducing dependency on OEM sales.
• Negotiated a Licensing Agreement with Simmons Bedding Company, leveraging the industry’s top brand name, its dealer base and their extensive resources.
• Established a nationwide sales representative network and eventually converted representation by enlisting the services of the Simmons sales force to increase placements and sell-through.
• Created a Sales Training Program for retailers and participated in a nationwide Sales Education effort.
• Created and Implemented Marketing Programs to develop and build the business.

Cerritos, CA

• Manufacturer & Distributor of Adjustable Beds
• Led company to become the North American market leader in the Adjustable Bed category with sales volume growing 600% under my direction.
• Expanded distribution with Bedding Manufacturers and Retailers in more than 30 countries and called on Key Accounts around the world.
• Pioneered the Adjustable Bed category in an industry that was apathetic to its tremendous potential.
• Spearheaded Product Development initiatives to create market-leading innovations, including Wireless Controls, Wall-hugger action, whisper-quiet Motor Technology and game-changing Design and Styling.
• Discovered New Technologies overseas and negotiated North American exclusivity rights.