Michael Nermon Email & Phone Number

Irvine, Ca Usa

Outside sales support in North America. Working with brick-and-mortar retailers, e-commerce dealers and bedding manufacturers who want to expand their adjustable bed business and engage new channels of distribution.Logicdata is the ideal Adjustable Base resource, manufacturing the most E-commerce friendly adjustable bases in the industry. Handling and transport is much easier compared to the heavy, bulky packaging that other “UPS-able” bases are notorious for. The unique design of the COSMO bases make it much easier for delivery teams as well as consumers who choose to have their order drop-shipped directly to their home. The program is designed to give your customers a better delivery experience and higher quality products that will yield greater customer satisfaction.Logicdata’s OEM business model and the generic packaging give you the flexibility to market these products with your unique branding and set prices at a comfortable and profitable level, without any minimum order requirements or inventory commitments. All bases are in stock for quick shipment directly to the end user. Founded in Austria in 1997, Logicdata has been developing and producing the software and control systems for mechanized furniture since their inception. The company’s product developments have evolved to include finished adjustable bed bases as well as components for power recliners, adjustable bases and height adjustable tables. Logicdata’s industry leading components include control boxes, actuators, power supplies, hand switches, sensors, and software which have been proven in use for 20 years. Their manufacturing facilities in 3 countries supply leading furniture and bedding brands worldwide, and the company has a major commitment to finished goods inventory in the US.

Newport Beach & Laguna Niguel, Ca

Retail & Design Trade Showrooms • Established Ergo’s largest showroom (6,000 sq. ft.) featuring high end luxury beds and Stressless seating. • Established Southern California’s most successful destination for Natural & Organic Bedding products. • Cultivated business with Designers and leveraged our showroom as a destination for their clients. • Implemented cost-effective marketing and advertising campaigns to drive traffic and sales. • Created Product Displays integrating high end Furniture with Mattresses and Sleep Products.

Irvine, Ca

Retail Showroom • Created the bedding industry’s first Comfort Store concept in an upscale location with a boutique style shopping experience. • Successfully presented my unique store concept to the landlord to acquire a high-profile, iconic location and negotiated very favorable lease terms. • Effectively merchandised an assortment of Ergonomic Furniture and Bedding with comfort and wellness benefits, placing an emphasis on Customizable Designs and brands with limited distribution. • Established Marketing Initiatives to position Ergo as the High End Bedding leader in our local market. • Created the first retail bedding Website in our market and established top position in online searches. • Recruited, educated and developed a high caliber team of Comfort Consultants, who successfully sold products based on quality and benefits, with less emphasis on price and sale offers. • Quickly became the nation’s #1 Volume single-store Tempur-Pedic retailer long before they became a widely recognized brand. Also opened a 1200 sq. ft. Tempur-Pedic outlet store in 2005. • Perfected Sales Strategies in small spaces and generated over $1,000 per square foot in annual sales.

Las Vegas, Nv

Retail & Trade Showroom at Las Vegas Design Center • Established a showroom featuring high end ViSpring and Carpe Diem beds from Europe. • Our showroom’s strategic location in the World Market Center positioned our manufacturers for exposure to retailers during market weeks at a very low cost. • Cultivated business with Designers and leveraged the showroom as a destination for their Clients. • Marketed to the public and generated retail sales throughout the year.

Adjustable Bed Division • Expanded distribution channels by building relationships to get placement with Tempur-Pedic and Select Comfort/Sleep Number; the bedding industry’s leading direct-to-consumer marketing companies. • Coordinated Product Development efforts and devised Marketing Strategy that led to phenomenal growth for this product category.• Managed Key Accounts while guiding two organizations through a year-long acquisition and assimilation process.

Cerritos, Ca

Licensee of Simmons Bedding Company • Created and implemented a direct-to-retailer division for Maxwell Products, greatly reducing dependency on OEM sales. • Negotiated a Licensing Agreement with Simmons Bedding Company, leveraging the industry’s top brand name, its dealer base and their extensive resources. • Established a nationwide sales representative network and eventually converted representation by enlisting the services of the Simmons sales force to increase placements and sell-through. • Created a Sales Training Program for retailers and participated in a nationwide Sales Education effort. • Created and Implemented Marketing Programs to develop and build the business. • Designed Market and Trade Show Displays and attended to provide Sales Support. • Called on and negotiated with Key Retailer Accounts throughout the country.

Cerritos, Ca

Manufacturer & Distributor of Adjustable Beds • Led company to become the North American market leader in the Adjustable Bed category with sales volume growing 600% under my direction. • Expanded distribution with Bedding Manufacturers and Retailers in more than 30 countries and called on Key Accounts around the world. • Pioneered the Adjustable Bed category in an industry that was apathetic to its tremendous potential. • Spearheaded Product Development initiatives to create market-leading innovations, including Wireless Controls, Wall-hugger action, whisper-quiet Motor Technology and game-changing Design and Styling. • Discovered New Technologies overseas and negotiated North American exclusivity rights. • Created and developed the industry’s first comprehensive Warranty Service Program. • Designed Trade Show Displays and attended markets to provide Sales Support. • Positioned company and assets to become an attractive acquisition for our top competitor. • Managed Key Accounts and guided both organizations throughout a year-long acquisition and assimilation process.