Senior Content Management Specialist, Sports
Current- Manage a team of 20 specialists who create and publish daily sports content for all channels across web and mobile. We also deploy promotional content including copy and creative assets, ensuring our platforms have up.
- Create a weekly programming schedule designed to improve on our core KPI, GGR (Gross Gaming Revenue). Margin and bet mix is the main focus when determining the strategy for each of the 19 states we are live in.
- Analyze performance data on Google Analytics and illustrate my findings on Canva. Update weekly for new features and state launches, and month over month for existing states to track success and set expectations for.
- Quality check platforms to ensure links, images and content are correct, especially on nights/weekends when traffic is highest.
- Study website usage statistics and provide ongoing optimizations to improve content performance.