ЭТП ГПБ — является дочерним предприятием Газпромбанка (Банк ГПБ (АО)), с 2014 года возглавляет ТОП-3 электронных площадок, где ведутся закупки по 223-ФЗ. Включает в себя ряд независимых сервисов и организаций в сфере IT (платформы для управления цепями поставок, финансовые и банковские сервисы, удостоверяющий центр и лабораторию цифрового развития).

https://etpgpb.ru/

1. Active market monitoring for our customers, hypothesis testing in marketing and sales. Risk management, analysis of potential threats and business opportunities. Security (S&LP), anti-data leakage. Identify consumer behavioral patterns. The use of end-to-end analytics. Total optimization of customer business processes.2. Outsourcing of digital marketing units for customer needs. Creation of an advertising brand concept and global marketing strategy. Ensuring the technical implementation of marketing tools, including newsletters (E-mail, instant messengers, social networks), parsing of any Open Source databases (Federal Tax Service, Pension Fund, Federal Tariff Service, competitor sites, etc.), developing bots for Instagram and Youtube for specific tasks, automation of consulting (interactive consultations and chat bots), development and use of exclusive tools (Wi-Fi radars 2.0 and corporate intelligence). Interaction with opinion leaders in the market, native advertising integrations.3. Interaction with government procurement agencies, assistance in concluding contracts. The use of advanced marketing intelligence tools to determine the likelihood of success in a particular tender and a list of factors affecting which can increase the chances of concluding an agreement.4. Management of cross-functional teams for the development of exclusive software for projects, application of the Agile methodology and principles of lean manufacturing. Optimization and automation of business processes in order to reduce costs.5. Optimization of communications between developers, marketers, business analysts, sales and top managers. Product Owner Features.6. Negotiating with strategic partners, concluding deals, providing a high level of customer service. Simultaneous management of several projects in various regions. Ensuring the functioning of a distributed network infrastructure in the USA, Ireland and Japan.

Work in this company for me began with the position of sales manager (cold calls), a year later I got a promotion to the director of sales and marketing.The tasks to ensure sales and customer service included:1. Interaction with various suppliers of medical equipment (ultrasound, endoscopy, CT and MRI, functional diagnostics). With some suppliers, a dialogue was conducted directly with foreign manufacturers (Factories in China and the EU). I also exercised control of international logistics and supplies, the availability of equipment in warehouses.2. I worked with a client base throughout Russia, and was directly involved in the negotiations. Ensuring interaction between doctors, opinion leaders and decision makers of the customer. I prepared presentations of expert content for doctors of potential clients (increasing conversion in transactions). I calculated the economic feasibility of purchasing specific equipment. I prepared documentation for tenders, worked with protective options.My management and marketing tasks included:1. Development and implementation of a company's marketing strategy, analysis of the market and competitive environment. Optimization of marketing channels.2. Automation of the internal processes of the company.3. Rebranding and restructuring of the company, reducing staff costs through the introduction of digital technologies in marketing and sales automation.4. Human resources (sales managers and freelancers), training and adaptation.5. Organization and conduct of negotiations at the level of top management and ministries.Achievements:1. An increase in the number of leads due to targeted marketing and the use of the most conversion channels (E-mail, Messengers, SEO).2. Reducing company costs by outsourcing marketing and sales.3. Indicators at the time of leaving the company:- Average bill: 2.3 million rubles (was 1.1 million)- Conversion Rate: 21% (was 8%)- CPS: 1 670 rubles (it was 4 875 rubles)- ROI: 576% (was 214%)

Studying in the first year of medical university, I decided to engage in scientific work. This resulted in a full-fledged project with clinical research (together with the Ministry of Health of the Russian Federation) and a patent for my authorship. I provided full support for the activities within the project, from the creation of an idea to its implementation:1. Drawing up a project plan, Unit-economics, budgeting, risk management;2. Analysis of the profitability of the project;3. Implementation of an advertising campaign;4. Creation of a customer base from scratch;5. Search and attraction of partners;6. Conducting project presentations;7. Creation of an Internet site;8. Analysis of the scientific component of the project;9. Monitoring of results;10. Purchase of equipment abroad;11. Speech at Russian and international conferences, forums;12. Publication of results in scientific journals (including publications of the Higher Attestation Commission);13. Human resource management (selection of personnel for the implementation of the project, development of a staff motivation system).Achievements:1. Creation of a functioning business model with optimized costs;2. Capitalization of the business;3. Creation of a legal basis (patents for methods are executed);4. Received many awards (see the project website);5. Partnerships have been built with hospitals in Samara.