-Manage web marketing team of 7 account managers, main point of contact for all dealers, lead ongoing training and meetings, and lead projects. -Manage over $90,000 in monthly Google and Bing PPC spend and $10,000 in monthly LinkedIn ad spend. These channels produce over 1,500 leads monthly, representing a 47% increase in leads YoY. -Developed and streamlined website link-building process, hired and trained a new specialist for the position, which has increased organic backlink acquisition by 3x more compared to previous year. -Developed and launched LinkedIn Sponsored Content ads for new dealer acquisition.-Tied together Google Analytics data across 120+ dealer websites into a single, live Tableau report to monitor traffic and lead flow trends.

SENIOR PPC ANALYST (October 2016-Present)-Took on 17 struggling accounts and improved the performance of half of them to meet target CPA in under a month by employing account structural improvements, maximizing keyword opportunities, and writing winning ads. -Directed and supervised the efforts of a team of three PPC account managers. Provided team with tips on how to improve accounts.ACCOUNT MANAGER (July 2016-October 2016)-Managed and ensured the success of 22 PPC accounts and the SEO rankings of 15 dealer websites.-Optimized bidding and targeting strategies to lower cost per converted click by an average 350% across 6 struggling PPC accounts.-Conducted A/B testing to identify successful ad copy and raise CTRs from 2% to 5% across 14 accounts. -Improved keyword rankings for multiple landing pages across 4 struggling SEO accounts from an average position of #4.5 to #2.

-Developed search network ads and display campaigns that target each stage of the marketing funnel. Optimized ad campaign to achieve a $27 cost per acquisition, representing a $19 return-on-ad-spend vs. industry benchmark of $2.62.-Boosted campaign click through rate and conversion rate to above 5% and 7%, vs. the industry avg. of 2%.-Developed Google Data Studio live dashboards for multiple accounts to report changes and trends.

Training a local marketing agency on Adwords account management, best practices, and building landing pages that improve ROI. Supporting efforts for campaign creation and management.

-Launched search and display Adwords campaigns for an adoption attorney firm. Developed landing pages and optimized search ads to reach a 7.5% CTR across campaigns. -Overhauled structure of adoption agency account and improved ad relevancy to raise CTR for search ads to 9.2% and conversions to 2% from a previous 0.18%, representing a 1,000% increase. -Collaborated with team and created marketing plan for national adoption month, which included Adwords strategy, link building opportunities, event planning, radio outreach, and social media coordination.

Manage 15 marketing channels, including website, social media, and email, that produce an annual $1.2 million in total revenue. Analyze channels by number of leads, campaign cost, conversion rate, cost per acquisition, and return on investment. Applied data-driven decision-making for channel spending and efforts.Search engine optimize company website to rank between #1 - #8 on top painting service queries in the Loudoun County area among 20+ competitors. Increased average monthly unique website visits by over 500%, from 10 clicks daily to 60 clicks daily. Grew monthly conversions by 200% since launch to a 4.5% overall conversion rate. Develop web content and promote via social media. Wrote blog post about drywall installation and painting in garage that drives 900 clicks per month from users across the country. Utilize Google Analytics data, Moz SEO tools, and keyword research tools to improve website content through Wordpress. Other responsibilities included:Conduct analysis for estimating/sales team. Reported to general manager and provided suggestions for improvement/re-training that increased company average closing rate from 36% to 44%.