Michael O'Byrne Email and Phone Number

Founded in 2009, CMO Consulting Group is a world-class strategy and marketing consulting firm, serving clients in Telecommunications, Cloud Services, Financial Services, Industrial, Retail and Internet sectors.The CMO Consulting Group team comprises over 15 partners with operating experience at the C-level and/or in senior marketing leadership roles with companies like Amazon, Microsoft, T-Mobile, Dish, Capital One, JP Morgan Chase, Ashland, HP, Intel, eBay, HomeAway, Saks Fifth Avenue, Procter & Gamble and PepsiCo. Our partners have spent an average of 8 years consulting to Fortune 500 and growth companies in the US, Europe and Asia.Our mission is to help companies grow, improve return on marketing investment, and build new organizational capabilities to support sustained performance gains. We serve Fortune 500 and growth company clients by focusing on:• Driving profitable growth, by building more powerful brands, improving marketing effectiveness and efficiency, and creating superior products and customer experiences. We work through disciplined analysis and research, insightful strategic thinking, and high-impact initiatives.• Creating more effective organizations through the development of marketing talent, company culture, new work-processes, tools, systems and technologies. We are collaborative, fast moving and flexible.

Real Estate Investing and Property Management

Global marketing lead for all paper-based packaging products and customers for Ashland Hercules Water Technologies. Responsibilities include macro market trend analysis and translation into customer needs, setting strategic direction for R&D and new technology portfolio; including project planning, promoting, establishing, and tracking new products launched into the marketplace, leading cross-functional geographic teams to set regional strategies and commercial action plans, seeking out and vetting appropriate industry partnerships and agreements to further our global packaging business, and acting as an information, planning, and development resource for internal and external customers. Additional role: Sales Manager - China Packaging. Accountable for our packaging business within China's pulp and paper industry. Responsibilities include strategy setting, action plan implementation, and direct management of sales and technical applications teams to include business planning, people development, and P&L accountability.

Responsible for managing new specialty chemical products launches into the North and South America paper manufacturing industry. Products included wet and dry strength resins, and microbiological control agents. Responsibilities included strategy development, market selection, evaluating value and pricing considerations, launch plan development to include internal and external marketing, field trial participation, relevant data collection, key learning extraction, and engaging commercial teams for long-term business development and stability.

Responsible for Ashland's Contaminant Control product line in North America. Products included cleaners, solvents, release agents, scale and deposit removal and control, paper machine felt and wire conditioning products, dispersants, fixatives, enzymes, and surfactants. Managed over 150 products with P&L accountability, to include supply chain maximization, product profitability, and product line refreshment and differentiation.

Responsible for managing a sales region that included parts of Texas, Louisiana, Oklahoma, and Arkansas. Managed site teams at major paper mill customer locations. including 12 direct reports and $18 MM revenue spanning all major product lines. Responsibilities included new product promotion and sales, cost and inventory control, relationship-building with key customers, assessing customer needs, managing customer expectations, implementing pricing strategies, and managing corporate contracts.

Managed our sales and service team at a major paper manufacturing customer site in Oregon US. Responsibilities included managing and servicing our existing business base, determining ongoing and new customer needs, setting account strategy, developing and implementing action plans, promoting new sales initiatives, and expanding our business.

Managed various paper manufacturing customer accounts in the SE Texas area. Responsibilities include managing and servicing our existing business base, determining ongoing and new customer needs, setting account strategy, developing and implementing action plans, promoting new sales initiatives, and expanding our business.