Michael O'Donnell Email & Phone Number

United Kingdom

London, Gb

London, England, United Kingdom

London, Greater London, United Kingdom

Owning the end to end launch of new digital customer touchpoints across Viacom's UK, North & Eastern European brands. This spans opportunity identification and business case creation through to launch and optimisation working with senior management, a variety of internal business units and external companies. Areas of focus include platform partnerships, 1st party data, interactive video and podcasts as well as emerging opportunities such as voice, VR and AR.

London, United Kingdom

Additional responsibility to previous role as business owner of strategic projects including the merging of editorial content with ecommerce and betting opportunities. This includes creating high level and detailed requirements, user stories and signing off on initial scopes of work as well as managing this scope of work during an agile delivery process.

Reporting into Director of Product Partnerships with a focus on identifying new opportunities and management of P & L for The Sun branded gaming products. Includes working with departments across the business as well as external partners to ensure that financial targets are met and reporting back to the business.Identifying and engaging in new opportunities for The Sun and The Times brands across gaming.

Writing long form articles on topics of interest to online gambling professionals. Subjects include business aspects, legislation, marketing and other relevant areas.

Part of a small team launching and maintaining a network of affiliate marketing websites. Highlights include increasing visits on one site from 200,000 unique users per month to 1.3 million and increasing site income by more than five times in three years.Tasks include but are not limited to: - Creating scheduled and ad hoc analytics and commercial reports.- Creating and implementing content strategies.- Running paid social media campaigns.- Creating and implementing project management plans, multi-channel marketing plans and creating commercial opportunities.- Conceptualising new product features and working with technical staff to create them.Products used include content management systems (Drupal and WordPress), affiliate reporting systems, Google Double Click, Adwords, AdSense and Analytics.

Contributed interviews, features, news stories and sports match reports to a variety of websites, magazines and local newspapers.Publications include: eGaming Review, Gambling Insider, Bwin Betting, Hertfordshire Mercury, Surrey Mirror, Croydon Advertiser.

2:1, Journalism/Media Cultures & Sport

Pricing Strategy & Tactics

Squared Online Digital Marketing Course