• Develop and execute on digital marketing strategy for Shea Properties multi-family portfolio.• Project owner for SheaApartments.com website redesign. Successfully launched on time, on budget while meeting all company business objectives. Key highlights include a 58% increase in YOY conversion rates and a 18% lift in organic traffic.• Lead marketing source attribution initiative to tie leads and leases in CRM back to their original marketing source. Unknown sources for leads and leases have been reduced by ~46% while increased insights have allowed for better campaign optimization including the reallocation of ~30% of underperforming Google Ads budget.• Collaborate on reputation management strategy that has seen a portfolio wide 135% increase in total Google reviews and 23% increase in star rating since January 1, 2020.• Interface with development and operations in the creation and execution of marketing plans for lease-ups. Ensure project specific needs and challenges are accounted for while incorporating lessons learned from previous lease-ups.• Co-managed the strategy and the creation of the virtual leasing program. Project was rolled out in just two weeks during the critical early stages of the COVID-19 emergency and allowed onsite teams to continue leasing while stay at home orders were in place.• Continuously improve SheaApartments.com website to stay on the cutting edge of the evolving digital marketing landscape. Examples include CTA optimizations which resulted in 108% increase in email leads.• Spearheaded OneTrust Cookie Consent project in conjunction with IT and legal counsel which enabled us to continue to aggressively market online while ensuring SheaApartments.com remained CCPA compliant.• Revamped the BMR marketing program to operate within the SheaApartments.com and SharePoint environment. Benefits include increased data security, audit trail for management and time and cost savings from sunsetting legacy infrastructure.

• Created and executed on portfolio wide digital marketing strategy including digital advertising, reputation management, website optimization, email marketing and SEO.• Collaborated on reputation management strategy for multi-family portfolio which included selecting and onboarding enterprise reputation management software, training portfolio-wide operations team on new platform and assisting in responding and soliciting reviews.• Key stakeholder in building the functional requirements for the SheaApartments.com redesign ensuring all business needs were captured in order to build the framework for an industry leading, best in class website.• Revamped analytics and reporting so that all important KPIs were being captured consistently across all platforms while making it easier to obtain actionable insights.

• Managed relationships with third party marketing vendors to ensure all digital marketing goals (i.e. SEO, SEM, CRO…etc.) are met, e.g. YOY 60% lift in organic traffic to our website.• Monitored website SEO performance and worked with the development team to implement fixes and/or optimizations.• Aggregated and analyzed data from various sources (e.g. Salesforce, Google Analytics, MailChimp, etc) to provide reports with actionable insights for business units. • Leveraged knowledge of HTML, databases, CMS, tracking URLs, JavaScript tracking code and advanced excel functions/formulas to execute technical aspects of online marketing such as email coding and personalization, landing page optimization, and campaign response analysis.• Coordinated with content creators and brand team to execute digital marketing campaigns and initiatives, e.g. 2016 Amazon Prime Day email drove over 50% of total sales.• Played a key role in website redesigns by working with venders and internal teams to ensure optimal user experience, user flows and SEO.• Managed workflow for digital marketing department by effectively planning team resources and delegating to marketing coordinators, social media managers and designers to ensure successful delivery of projects and tasks.• Managed multiple projects concurrently for internal customers while adapting to changing priorities in order to meet or exceed expectations.• Researched, learned and implemented new software programs that maximize productivity, and align with industry best practices, e.g. I lead the transition to a new email marketing platform that resulted in ~30K annual savings and brought enhanced functionality.• Stayed up to date on government and industry regulations such as CAN-SPAM to ensure legal and industry best practices are met.

• Interface with design, IT, sales personnel and executive management so that all online advertising programs, from initial RFP to campaign completion, are executed successfully and meet client’s specifications.• Collaborate with marketing team to create unique ad programs that increase campaign sales revenue by as much as 90% over the standard CPM banner buy.• Utilize Google Analytics, DART and Silverpop to generate monthly performance reports of all online advertising and analyze results to provide detailed response analysis to clients.• Ensure proper tracking of all special advertising programs by implementing DART tags with company CMS.

• Managed all ad operations for 11 different publisher websites while reducing costly errors by over 90%.• Oversaw all creative material to ensure it met IAB specifications and troubleshot rich media tags when needed.• Increased CTR on display advertising by as much as .10% through campaign optimization.

• Built and maintained website profiles for various rental properties in the Puerto Vallarta, Mexico region.• Assisted in decreasing website bounce rate by creating more visible call to action and featured profile sections.

• Prepared and administered English language lessons for one of Korea’s top 5 private language academies.• Modified teaching methodology to meet needs of students.• Managed grading and critical feedback for over 300 students.

• Optimized landing pages through A/B testing resulting in a 10% decrease in bounce rate.• Drove tactical changes to email address acquisition processes that lead to a 45% year-over-year increase in email marketing lists. • Eliminated excess marketing expenditures by over 20% by improving campaign tracking and reporting capabilities.• Facilitated communication between clients, marketing team and sales team.• Supervised team members and successfully executed the company’s marketing objectives.• Served as a bilingual contact for over 20 client accounts.

• Co-managed pay-per-click marketing campaigns in Google, Yahoo and MSN with an annual budget of 1.2 million dollars while maintaining a positive ROI.• Optimized Google keyword bids to garner a 10-25% decrease in average campaign CPC while maintaining steady CTRs.• Collaborated with account contacts in North American and Latin American markets to identify and capitalize on different marketing opportunities.• Worked on a cross-departmental team to enhance CMS functionality that saved approximately 40 man-hours each month.