Michael Orr Email & Phone Number

West Malling, Gb

Maidstone, England, United Kingdom

• Part of multi-discipline business and marketing team, creating digital, print & social resources, to support the delivery of B2B marketing campaigns and communications for automotive manufacturers, including Nissan, Kia, Lexus, Toyota and Hyundai.• Creation of quarterly multi-channel marketing campaigns across print and digital via MailChimp, social media, online, magazine advertising and bespoke digital marketing platforms for automotive dealerships.• Supporting automotive trade teams to increase sales through effective design and market engagement.• Content research, writing and editing of bi-weekly Nissan Trade News.• Front end design and updating of corporate website (Wordpress) working with an internal development team.• Management of corporate marketing and communications including, brand refreshes, PR and Social media, ensuring up to date, regular and engaging news and campaign promotions.• Undertaking market research through SurveyMonkey, gaining actionable insights to improve business services.• Design and creation of new business pitch presentations.

West Malling, England, United Kingdom

• Freelance design and marketing for 'Toureasy.co.uk' and 'Leisuretime.co.uk' (travel and tourism).• Creation, implementation and management of both MailChimp and GetRespose digital marketing campaigns• Design of newspaper and magazine advertisements• Design of travel brochures in print for large mailouts.• Front end web design (working alongside developers)• Branding refreshes and updates• Print design for trade stand materials, leaflets and direct marketing

West Malling, England, United Kingdom

• Following redundancy and with the extreme circumstances as a result of the Covid pandemic, I took the opportunity to be a full time stay at home parent.• Focused on full time home schooling (KS1) via Microsoft Teams, in addition to pre-school care and education.• Home DIY and assisted renovation of another property.• Studied (CPD) DIY Home Improvement and Maintenance Diploma.

Kent, England, United Kingdom

(role made redundant as a result of Covid19) • Led on all Graphic Design (print and digital) and marketing work, supporting a wider, in-house sales and marketing team (of eight), increasing sales, year-on-year, through effective design and market engagement.• Placed, negotiated and designed magazine advertisements, predominantly for automotive publications.• Sourced, negotiated and built excellent relationships with third party suppliers to successfully deliver projects. • Designed promotional merchandise, brochures, exhibition materials and trade stands.• Implemented digital marketing including designing and distributing multi-channel campaigns via MailChimp, overseeing Facebook advertising, measuring, evaluating and reporting on effectiveness.• Designed and developed the company's websites (in-house using CMS) to evolve design, content and drive traffic, ultimately to engage with customers and increase sales.• Basic analysis of website traffic via Google Analytics.• Management of advertising budgets, spend allocation, invoicing and liaising with accounts departments.• Attending large classic car events (UK and Europe), engaging with clients and driving new business development.

United Kingdom

• Business development and building client relationships, providing design and marketing solutions for a range of NHS Trusts and healthcare providers.• Preferred supplier for NHS Elect• South West London and St.George’s Mental Health NHS Trust;- Providing Graphic Design (print and digital) and marketing support across patient information, staff magazines, recruitment campaigns and digital communications.- Supporting the launch of a complete re-brand including brand guidelines, new website, new intranet and all visual communication channels.- Establishing internal design and print processes- Achieving Information Standard Accreditation and- Establishing an income generation model for outsourced design work- Mentoring the organisation’s in-house graphic design graduate.

United Kingdom

• Design Team Leader working as an integral part of a busy and challenging marketing department for a sales focused company. • Managed an in-house design and marketing team, providing design leadership across all print and digital marketing requirements including; New product launches and campaigns, brand development, catalogues, promotions, packaging, exhibitions and websites and intranet.• Effectively delegated to and supervised two marketing assistants, ensuring their development within their roles.

West Sussex, United Kingdom, United Kingdom

• Established and managed an in-house graphic design service within a busy marketing and communications team, planning the creative requirements for a large and complex organisation, supporting clients across multiple departments, services and Counties.• Responsible for multiple projects and clients across a broad range of disciplines including brand identity, digital design, print design, environmental graphics, exhibition design and public information.• Creative direction of all of brand development and brand architecture• Managed all projects from initial brief to delivery, including schedules, budgets, reviews, approvals and invoicing.• Provided influential leadership across all creative communications, reporting directly to Directors and contributing to the success of the organisation, against clear business objectives and strategies.• Created, implemented and managed the organisation’s brand identity, providing technical guidance and support ensuring visual consistency - recognised by the Department of Health as a national example of excellent execution.• Recruited by the Department of Health to provide creative direction on the development of the National NHS brand architecture and design practices.• Publication standards lead on Equality, Diversity and Human Rights and accessibility• Achieved national Information Standard Accreditation for the organisation• Management of internal resources and budgets to ensure cost efficiency, cost savings.• Management of income generation through design work for reinvestment into the department• Management of print buying, negotiating and building relationships with key suppliers

Brighton, United Kingdom

• Freelance Graphic Designer for web based projects

• Company Co-founder, Manager and Designer• Designed and hand crafted beautiful bespoke furniture from solid reclaimed timbers• Managed all aspects of the business including design and creation, corporate identity, website, marketing, accounts and client relations and new business development• Built and maintained strong relations with clients, suppliers and local businesses.

Tonbridge, United Kingdom

A hybrid role of Sales Executive and managing the entire journey of each vehicle, ensuring a seamless transition from the moment a car arrives at the dealership to the final handover to its new owner.• Managing vehicle logistics and sales preparation, customer handovers and deliveries• Audi Sales Executive, working efficiently in a fast-paced, high pressure and target driven sales environment.• Supporting Porsche Dealership logistics (as part of the same automotive Group)

Ba (Hons), Visual Communication - Graphic Design

Higher National Diploma, Graphic Design And Illustration

National Diploma, Graphic Design

Sixth Form Gnvq, Art And Design, Distinction