Michael Ortiz Email & Phone Number

Leading business strategy, profitability & long term growth for market leading CPG company

Menomonee Falls, Wi, Us

Managed the strategy, growth and P&L for top National Accounts for the TIKI® Brand.

Waukesha, Wi, Us

Responsibilities include P&L accountability, outside sales rep and inside account coordinator management, promotional planning, sales forecasting, and direct selling within assigned accounts.• Secured Northern Tool Vendor of the Year award by developing strong executive level relationships and delivering a sales strategy that drove explosive growth for the retailer.• Managed and grew portfolio of customers to contribute $20 million in top line sales to company.• Drove incremental sales by gaining distribution in new national retail channels, categories & geographies

Menomonee Falls, Wi, Us

Responsible for creating strategic business plans and account management at Target, Costco, BJ's Wholesale Club, Amazon, Canadian Tire, Rona, sporting goods, dollar/grocery channel and other regional retailers.Responsibilities include P&L accountability, outside sales rep management, strategic market planning, strengthening internal/external relationships, sales forecasting, and direct selling within assigned accounts.

Menomonee Falls, Wi, Us

Broad scope of responsibility included P&L accountability, strategic market planning, product development, strengthening internal/external relationships, sales forecasting, and direct selling within assigned accounts.•Consistently developed and maintained profitable business within assigned accounts, obtaining optimum margin, volume, and channel growth by driving market and pricing strategies and trade programs.•Established and maintained strong relationships with corporate buyers and merchandise managers.•Value Based Selling; selling value of company/service/product vs. price•Prepared and submited specific sales and profit objectives supported by a sales plan for each account, including complete prioritization and time phase implementation

Menomonee Falls, Wi, Us

•Led cross-functional team in the planning and execution of specific sales and channel strategies, and account price strategies•Accompanied Account Managers on key sales calls to present overall brand and merchandising strategy•Assessed current and future market situations – worked with internal/external resources to ensure timely launch to market of outlined initiatives and meet company gross margin requirements•Worked cross functionally with finance, engineering, sourcing, and quality departments to lead product development for key channel projects•Developed and executed a distribution program with a market leading food service industry company resulting in high incremental sales

Menomonee Falls, Wi, Us

•Managed product development and market commercialization for fuel and accessories categories•Worked with internal and external creative resources to develop packaging and sales materials that support key marketing initiatives, delivered on time and on budget•Introduced innovative new product platforms that accounted for 15% in incremental sales•Launched a sub brand of TIKI products geared towards camping and Sporting Goods channel that gained product placement in national sporting goods retailers and hardware chains•Successfully led key marketing campaign with Evite.com, tracked and analyzed campaign effectiveness and ROI. Program exceeded estimate by 300% and delivered 7.4mm impressions in two week time frame•Led marketing development and launch of E-commerce website resulting in high Year 1 incremental sales

Menomonee Falls, Wi, Us

•Responsible for various market research projects for Brand Managers•Led sample shipments for all major customer meetings•Compiled in depth retail audits of TIKI® products and competitors at all major accounts

Milwaukee, Wisconsin, Us

•Supervised 14 game night team attendants and ensured team benches, home and visitor locker room were fully stocked and ready for game nights

Milwaukee, Wisconsin, Us

•Assisted in scheduling and attended 185 community appearances with mascot and interactive team members•Supervised 6 game night interactive team members and ensure duties were completed on time each night