Michael Ortiz Email & Phone Number

Leading business strategy, profitability & long term growth for market leading CPG company

Menomonee Falls, WI, US

Managed the strategy, growth and P&L for top National Accounts for the TIKI® Brand.

Waukesha, WI, US

• Responsibilities include P&L accountability, outside sales rep and inside account coordinator management, promotional planning, sales forecasting, and direct selling within assigned accounts.
• Secured Northern Tool Vendor of the Year award by developing strong executive level relationships and delivering a sales strategy that drove explosive growth for the retailer.
• Managed and grew portfolio of customers to contribute $20 million in top line sales to company.
• Drove incremental sales by gaining distribution in new national retail channels, categories & geographies

Menomonee Falls, WI, US

Responsible for creating strategic business plans and account management at Target, Costco, BJ's Wholesale Club, Amazon, Canadian Tire, Rona, sporting goods, dollar/grocery channel and other regional retailers.Responsibilities include P&L accountability, outside sales rep management, strategic market planning, strengthening internal/external relationships.

Menomonee Falls, WI, US

• Broad scope of responsibility included P&L accountability, strategic market planning, product development, strengthening internal/external relationships, sales forecasting, and direct selling within assigned accounts.
• Consistently developed and maintained profitable business within assigned accounts, obtaining optimum margin, volume, and channel growth by driving market and pricing strategies and trade programs.
• Established and maintained strong relationships with corporate buyers and merchandise managers.
• Value Based Selling; selling value of company/service/product vs. price
• Prepared and submited specific sales and profit objectives supported by a sales plan for each account, including complete prioritization and time phase implementation

Menomonee Falls, WI, US

• Led cross-functional team in the planning and execution of specific sales and channel strategies, and account price strategies
• Accompanied Account Managers on key sales calls to present overall brand and merchandising strategy
• Assessed current and future market situations – worked with internal/external resources to ensure timely launch to market of outlined initiatives and meet company gross margin requirements
• Worked cross functionally with finance, engineering, sourcing, and quality departments to lead product development for key channel projects
• Developed and executed a distribution program with a market leading food service industry company resulting in high incremental sales

Menomonee Falls, WI, US

• Managed product development and market commercialization for fuel and accessories categories
• Worked with internal and external creative resources to develop packaging and sales materials that support key marketing initiatives, delivered on time and on budget
• Introduced innovative new product platforms that accounted for 15% in incremental sales
• Launched a sub brand of TIKI products geared towards camping and Sporting Goods channel that gained product placement in national sporting goods retailers and hardware chains
• Successfully led key marketing campaign with Evite.com, tracked and analyzed campaign effectiveness and ROI. Program exceeded estimate by 300% and delivered 7.4mm impressions in two week time frame
• Led marketing development and launch of E-commerce website resulting in high Year 1 incremental sales

Menomonee Falls, WI, US

• Responsible for various market research projects for Brand Managers
• Led sample shipments for all major customer meetings
• Compiled in depth retail audits of TIKI® products and competitors at all major accounts

Milwaukee, Wisconsin, US

• Supervised 14 game night team attendants and ensured team benches, home and visitor locker room were fully stocked and ready for game nights

Milwaukee, Wisconsin, US

• Assisted in scheduling and attended 185 community appearances with mascot and interactive team members
• Supervised 6 game night interactive team members and ensure duties were completed on time each night