Michael O’Sullivan Email & Phone Number

Lake Country, British Columbia, Canada

Lead customer service team supporting corporate clients and booking agents. Responsible for onboarding and rollout of new corporate clients, as well as regular account reviews. Procuring and managing corporate contracts and agreements with industry suppliers. Implement website updates including content creation and management of marketing channels including e-newsletters, Google Reviews, and Social Media.

Vancouver, Canada Area

Responsible for overall Expedia Cruises North America corporate communications strategy. Led corporate and direct communications with executives, internal teams, industry suppliers, and to a network of 5,000+ individuals. Managed content creation and delivery of e-newsletters, social media, leadership team presentations, virtual platforms, and events. Oversaw all communications publishing elements including production schedules, content, and imagery. Conducted training on new communications platforms and best practices. Increased e-newsletter open rates by 18%, click rates by 11%, and improved virtual Zoom events engagement by more than 50%.

Vancouver, Canada Area

Led marketing team across all tactical brand activity, product strategy, and marketing. Led co-operative marketing partnerships and campaigns with industry suppliers and tourism boards, resulting in increased enquiry, sales, and visibility of products. Planned and executed promotions including sales, contests, and Facebook Ads campaigns. Directed social media activities increasing Facebook following by +200%. Managed and developed email strategy and execution using customer data for segmentation and CRM programs. Provided weekly, monthly and long-term reporting. Drove database growth strategy with an increase of 10,000+ new subscribers.

Vancouver, Canada Area

Procured and marketed product & content from suppliers, tourism boards, and corporate partners, reducing marketing timing and costs while improving product accuracy and communications. Responsible for managing agency website content, including creating new product landing pages and banner ads. Revised marketing communications of product and services increasing revenue per file up to 30% while increasing brand growth and engagement.

Vancouver, Canada Area

Managed advertising across Canada from creative to implementation, driving product enquiry and branding strategies in seven provinces through print, radio, and digital. Responsible for local store marketing, working closely with 200 retail stores (1000+ sales agents) on customized local marketing, growing brand awareness in each market.

Vancouver, Canada Area

Led a team of 7 responsible for 3 leisure brands’ marketing including launching and growing a new cruise brand. Managed all print, radio, out-of-home advertising, national and regional marketing campaigns, supplier partnerships, events & trade shows, local store marketing, and product creation & delivery to marketing channels. Communicated weekly marketing reports and updates for all corporate and front-line employees nationally.

Vancouver, Canada Area

Responsible for national promotion of products and branding through radio, television, print, online, mobile, email, and in-store merchandising. Managed relationships and negotiations with media agencies and key industry partners & suppliers. Collaborated with business leaders in marketing, product, operations, contractors, and risk & legal team. Earned global recognition award as Canadian Marketer of the Year award (2012).

Vancouver, Canada Area

Created and led a new product development & delivery team. Responsible for the sourcing and creation of products for online/offline national & regional advertisements and campaigns across 3 leisure brands and 2 corporate brands. Collaborated with contacting team to manage supplier campaign budgets, product sales, and KPI's. Led product training sessions, educating and engaging sales agents with product offerings, terms & conditions, and sales tips.

Vancouver, Canada Area

Managed team responsible for all national advertising, marketing campaigns, and events. Led the product marketing strategy, analyzing market trends and implementing key performance drivers against findings. Increased customer enquiry levels by an average 25% year-over-year.

Vancouver, Canada Area

Fulfilled advertising commitments and created marketing materials for retail shops across Western Canada. Developed and implemented new advertising strategies and annual campaigns calendar.

Vancouver, Canada Area

Responsible for planning travel experiences within budget and assessing insurance needs, over email, phone, and in-person. Consistently met and exceed monthly sales targets while developing and maintaining loyal client base. Excelled at active listening and research skills, managing travel budgets and providing exceptional customer service. Earned High Achiever award for 2005 year.

Certificate

Diploma