Michael Ottman Email & Phone Number

I am a 20-year digital marketing and paid search marketing specialist with experience in multiple industries avaialiable for full-time work or as a freelance specialist.

> Responsible for all marketing department functions including the planning, directing, and coordinating of all company-wide marketing efforts to retain and grow existing and new client caseload in multiple legal niche verticals to grow revenue and EBITDA.> Develop, implement, manage and measure all marketing campaigns including pre-click, landing page, and post-click development and testing, paid search, email marketing, social media, and content marketing strategies to strengthen brand awareness.> Develop monthly sales and advertising budgets, including expenditures, research and development appropriations, and return-on-investment and profit-loss projections.> Oversaw the development, testing, and integration of the traffic law industry's first fully automated client intake system. Once a client submits a traffic law ticket and completes a detailed questionnaire, their estimated attorney is delivered within seconds. We will eventually license this software as a significant revenue enhancement to revenue and EBITDA for the firm.> Paid Search Specialist for multiple six-figure Google Ads campaigns for (non-competing) law firms competing in the high-end legal lawsuit verticals generating a significant additional revenue channel for the organization.

> Since 2004, I have designed/launched/nurtured multiple content marketing and lead generation websites resulting in a personal email list “tribe” of more than 325,000 and Google Adsense Publisher lifetime earnings that exceed $350,000> As an expert-level affiliate marketer, paid search specialist freelancer and Google Adsense publisher, I have managed several Google Ads campaigns that generate highly targeted traffic to multiple affiliate marketing niche verticals that include automotive, credit repair, high-end legal services, and medical niche verticals.> Stock and Stock Options Day Trader Specialist

Deerfield Beach, Florida, Us

> Commercial Account Sales Manager> Responsible for Fort Myers/Naples Market areas> Sales and service in B2B professional cleaning services vertical

Atlanta, Georgia, Us

> Key account sales manager responsible for growing sales and service of pest management services to healthcare, manufacturing and hospitality verticals. > Advised hospitality vertical on the importance of the formation of proactive communication to client guests with concerns and complaints about pests disrupting their stay. > Trained new hires as requested.

Elyria, Ohio, Us

> Reporting directly to the VP of Worldwide Sales, I was responsible for all global eCommerce channel sales, development, and digital media marketing strategies. > As the world’s largest manufacturer of durable medical equipment, I maintained account management growing sales from $2.5 million annually in 2007 to $9 million annually in 2010.> Lead business growth and business analytics consultant to tier 1 eCommerce retailers Wayfair.com, Spinlife.com, 1800wheelchair.com, and others. Maintained annual growth rates of 35%-40%.

Responsible for all marketing and communications strategies, as well as overall branding and image. Designed, implemented and managed all marketing budgets for 4 dealerships, planned strategies for all trade shows and managed all SEM/SEO/PPC.Created/ Established/Implemented and successfully managed and measured best practices.Designed/Launched/Managed a successful e-commerce website ChromeMyTruck.com.

>Increased annual revenue/gross margins by more than 30% to revenue levels exceeding $3 million. >Implemented quantifiable and qualitative research sales call activity measurements for 4 direct reports.>Paid Search Marketing Specialist and Consultant for all of the automotive and truck dealership accounts.

Reporting to the CEO, I was responsible for all aspects of $30 million automotive emissions testing program. I developed and implemented a labor management system generating $2 million in efficiency improvements annually. Established attendance incentive programs reducing turnover from 400% to 150% and cut workers compensation costs by 50% by implementing team manager management concept.

Reporting to VP Sales, I had total P&L responsibility for 46 retail locations as the Cleveland/Pittsburgh Market Manager. Additionally, I was the National Account Executive responsible for establishing relationships with all major leasing companies. Selected for the Best Practices/Benchmarking committee, I developed, presented and implemented a highly successful training program.