Michael Cope

Michael Cope Email and Phone Number

Global Automotive Sales, Product and Marketing Executive @ Ford Motor Company
Michael Cope's Location
Nashville Metropolitan Area, United States, United States
Michael Cope's Contact Details

Michael Cope personal email

n/a
About Michael Cope

Premium Sales and Marketing Automotive professional with proven global success. Unique combination of 14 years’ experience from Retailer, Distributor, Regional and Global Head Office. Passion for product, developing teams, and initiating ambitious model-line and wider business strategy. Obsessed with achieving financial results. Consistently recognized by executives as a future leader and perform in the top 5% of all employees.

Michael Cope's Current Company Details
Ford Motor Company

Ford Motor Company

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Global Automotive Sales, Product and Marketing Executive
Michael Cope Work Experience Details
  • Ford Motor Company
    Director, Integrated Marketing
    Ford Motor Company Jun 2024 - Present
    Dearborn, Michigan, Us
  • Nissan Trading Co., Ltd.
    Director, Marketing And Sales Strategy, Americas
    Nissan Trading Co., Ltd. Oct 2023 - Jun 2024
    Yokohama, Jp
    Responsible for mid and long term strategic planning for Nissan/ Infiniti in the Americas
  • Infiniti Motor Company
    Senior Manager, Marketing Communications, Usa
    Infiniti Motor Company Mar 2021 - Oct 2023
    Yokohama, Kanagawa, Jp
  • Infiniti Motor Company
    Senior Manager, Chief Marketing Manager, Usa
    Infiniti Motor Company Jun 2017 - Mar 2021
    Yokohama, Kanagawa, Jp
    • Manage four-person team responsible for all sales, share and profitability for Infiniti Q50/Q60/Q70 and later QX50/ QX55 models in USA. 35k volume, and hundreds of millions of marginal profitability per annum• Lead model-line profit maximization through price, variable margin expense, marketing and sales tactics, and production forecasting• Implemented three-phase profitability turnaround plan on Q50 sedan and Q60 coupe, resulting in forecasted net profitability recovery over $100m+ over 3 years, including segment-leading residual value• Initiated successful turnaround of failed QX50 launch, through creation and implementation of 1-year recovery plan, and 5 year sustain plan, resulting in significant profit improvement over model life
  • Infiniti Motor Company
    Global Manager, Client Experience
    Infiniti Motor Company Aug 2016 - May 2017
    Yokohama, Kanagawa, Jp
    • Drove global and (specifically) I-USA customer experience through introduction of new programs, with a focus on bottom performing retailers• Spearheaded ideation of ICON Concept: technology-enabled customer experience promoting a 1:1 personal relationship with dealership, at the highest convenience of the customer• Lead, researched, developed, and implemented Hospitality Standards project• Managed Touchpoint Review program- a 200+ dealership audit on facility, process, and policy standards with direct profitability impacts on said retailers• Aligned global process, facility, and policy standards in collaboration with top 10 global markets• Responsible for monthly Chairman Business Reporting for all departmental objectives, for VP, Infiniti Americas
  • Infiniti Motor Company
    Senior Manager- Asia & Oceania
    Infiniti Motor Company Jun 2015 - Aug 2016
    Yokohama, Kanagawa, Jp
    - Responsible for the INFINITI brand across six markets in the South East Asia and Oceania regions - Hong Kong, Singapore, Australia, Malaysia, Vietnam, Indonesia (and new market entry exploration)- Built sustainable three-year growth plan in all importer markets using strategic marketing planning, incentive structures, and network development. Result: 76% volume growth during tenure.- Led three-person product team to strategically reposition seven key models
  • Infiniti Motor Company
    Country Manager- A&O Importer Markets
    Infiniti Motor Company Jul 2014 - Jun 2015
    Yokohama, Kanagawa, Jp
    Overall responsibility for the revenue growth and profitability of the Infiniti brand in Asia and Oceania Importer markets.
  • Volkswagen New Zealand
    National Marketing Manager
    Volkswagen New Zealand May 2013 - Jul 2014
    Grey Lynn, Auckland, Nz
    Overall responsibility of Volkswagen Marketing, including: - Successful development of a long term brand plan- Implementation of product marketing executions- Significant liaison and negotiation with factory with regards to budget and brand direction- Dealer marketing programme introduction (new car, parts and service marketing)- Overhaul of digital and social marketing strategy
  • Giltrap Group
    Marketing Manager
    Giltrap Group Jun 2010 - May 2013
    Auckland, Auckland, Nz
    Overall responsibility for the development of the Giltrap Group Retail brand reporting to the Joint Managing Director, including: - Successful development of online marketing strategy- Dealership and Group-wide event planning, - Significant CRM development, including the introduction of successful call centres- Numerous motorsport sponsorships
  • Porsche New Zealand
    Marketing Coordinator
    Porsche New Zealand 2008 - 2010
    Auckland, Auckland, Nz
    Events, sponsorship, advertising
  • Audi New Zealand
    Marketing Coordinator
    Audi New Zealand 2006 - 2008
    Auckland, Auckland , Nz

Michael Cope Skills

Marketing Strategy Advertising Brand Management Marketing Marketing Communications Sponsorship Marketing Management Crm Online Marketing Automotive Digital Marketing Direct Marketing B2b Strategic Planning Online Advertising Social Media Marketing Market Planning Integrated Marketing Marketing Research Email Marketing Event Management Services Marketing Digital Strategy Brand Development Public Relations Media Planning Relationship Marketing Brand Awareness

Michael Cope Education Details

  • The Wharton School
    The Wharton School
    Business Administration And Management
  • Auckland University Of Technology
    Auckland University Of Technology
    Marketing And Management

Frequently Asked Questions about Michael Cope

What company does Michael Cope work for?

Michael Cope works for Ford Motor Company

What is Michael Cope's role at the current company?

Michael Cope's current role is Global Automotive Sales, Product and Marketing Executive.

What is Michael Cope's email address?

Michael Cope's email address is mi****@****iti.com

What schools did Michael Cope attend?

Michael Cope attended The Wharton School, Auckland University Of Technology.

What skills is Michael Cope known for?

Michael Cope has skills like Marketing Strategy, Advertising, Brand Management, Marketing, Marketing Communications, Sponsorship, Marketing Management, Crm, Online Marketing, Automotive, Digital Marketing, Direct Marketing.

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