Michael Mcnelis Email and Phone Number

Luceim is a family office impact investment vehicle that funds and builds companies in the pharma and healthtech sectors. Part of new venture team leadership tasked with standing up and scaling portcos. Create intellectual property (IP) and commercialize scientific research with the potential to enhance community health outcomes by collaborating with scientists and academics. Scale growth for portfolio companies, including creating fundraising materials and financial models, leading software/AI buildouts, and establishing partnerships. Advise on go-to-market strategies, product strategy, business models, and financial structures.• Advising on $150M+ fundraising for distributed biotech R&D network that dramatically lowers the cost of drug discovery and bringing new target compounds to market. Developing investment thesis, operating model, financial model, and initial partnerships. Collaborate with scientific, legal, and data teams to inform model development.• Leading commercialization of digital testing platform that measures cognitive decline and predicts onset of Alzheimer’s Disease. Engaging multiple vendors with $500k budget including software development firm that is developing front-end and machine learning/AI firm that is developing proprietary predictive models. Secured non-dilutive SBIR grant funding for initial development, gathering data for FDA SaMD submission for software to be used as cognitive decline diagnostic tool.• Building stealth stage AI-driven mental health chat companion. Assembled clinical, psychiatric, and AI expertise to guide build. Testing initial LLMs, building clinical protocols, and designing UI.• Designed commercialization plan and financial model for $2M fundraise to launch consumer version of software platform focused on early identification of cognitive decline.• Delivered novel go-to-market strategy for homeless shelter provider to reduce cost of shelter by 35% and reduce client time without housing from 8 to 2 days.

General Manager of $100M HVAC & Electrical business unit. Owned and executed all aspects of annual plan strategy for P&L, including account management, business development, marketing, sales, product, and operations initiatives. Lead team of 10, along with sales and offer strategy for ~400-person sales team within matrixed org. Launched GTM initiatives that improved revenue growth and margin.• In first 4 months, restructured account management teams and processes, launched new compensation strategy to save 10% on fixed comp while creating upside for team, created new reporting system, built new account management software tools, and improved customer revenue retention by 10%.• Closed new partner contracts of $1M+; restructured existing $10M+ contracts to improve margin and terms• Overhauled sales prospect database, data science leads scoring algorithm, and leads assignment • Launched pilots with 2 key ecosystem partners focused on improving customer retention and expanding revenue capture• Overhauled sales prospect database and leads scoring process with Data Science team which resulted in 8% conversion/dial improvement.• Deployed omnichannel marketing campaign to expand task/geographical coverage for customers that enhanced ROI while growing company revenue by 2%.• Improved network supply/demand balance and increased LTV/sale by 10% through initiation of new task and geo-targeted sales campaigns.• Developed product segmentation strategy to unlock $2M in yearly revenue based on customer feedback process.• Identified and mitigated product monetization issue that recouped $1.4M in lost annual revenue. Signed new contracts of $1M+ and launched new product to improve customer ROI and increase revenue.• Identified and prioritized in product roadmap $10M+ of product improvements from lower friction consumer product experience.• Teamed with Product to integrate full funnel event monitoring analytics into existing consumer product.

Matcha Labs supplied PPE to medical groups and essential businesses during the COVID-19 pandemic. Founded the company and architected go-to-market strategy that launched via local organic growth and built confidence in tumultuous PPE markets to enable a nationwide B2B deployment. Leveraged technical expertise in selection, buildout and maintenance of implemented CRM, marketing/sales, and accounting platforms. Collaborated with third party vendor to manage warehousing and logistics solutions.• Generated ~$1M in first year sales and delivered 200,000+ units to customers. Developed international supply partner network.

Triggr Health was a healthcare tech and services company that provided 24/7 support for mental health and/or substance use disorders. I led multiple growth functions as a member of our executive team. Triggr Health was acquired in December of 2019.• Oversaw the company's transition from a SaaS to consumer product, which involved scaling to include 50K+ participants, 60+ coworkers, and 5M+ communications between participants and the care team as we deployed $11M in venture capital. Architected go-to-market strategy and marketing tech stack for consumer launch, including standing up and managing digital marketing platforms (FB Ads and Google Adwords), testing and optimizing onboarding flows (text, FB Messenger, in-app), automating email activation campaigns (SendGrid), deploying paywall (Stripe) and managing revenue collection and customer service (KPIs across paid and organic acquisition, activation, and revenue).• Grew ARR from $0 to ~$1M through testing, scaling, and optimizing paid channels with monthly ad spend of $50k.• Developed, tested, and optimized price experiments across landing pages, onboarding, and paywall in collaboration with the VP of Product, resulting in a 5%+ lead-to-subscription conversion rate and a 50%+ CAC improvement.• Used AppsFlyer, Mixpanel, Optimizely, RJ Metrics, and Sisense to design end-to-end analytics and reporting platform for providing real-time insights through close collaboration with Head of Engineering.• Hired and managed 10+ growth/acquisition/activation team members, and developed training, performance review, and operational processes that lowered team unit cost by 10%.

As employee 10, I developed a high-velocity sales strategy that resulted in a 16% prospect-to-close rate. I implemented all software and processes for CRM, email marketing, sales calls, and contracting. Our team achieved 70% open rates on automated email drip campaigns to treatment center executives while qualifying $16MM of new business pipeline and generating 400 MQLs in ~6 months. Before pivoting into our consumer product, we closed ~100 customers with $400K ARR.

Benchmark was a sports analytics company. Founded the company and developed and carried out a go-to-market plan based on competitive and customer research. Oversaw day-to-day operations of camps and developed data platforms and products, including both coach- and consumer-facing player databases. • Hired and managed a team of three remote, part-time employees to aid with email and social media marketing as part of the sales and marketing department.

ICAP was a $29B global public equity investment firm. Led investments in financial services and retail companies. Identified lucrative new investment prospects by researching market trends, doing in-depth analysis of the firm, and engaging with management teams. • Co-managed $4 billion in investments accounting for ~15% of our global portfolio. Developed and maintained financial models and valuations for more than 70 covered firms. Advised portfolio manager and investment committee on buy/sell decisions.• Built and maintained relationships with CEOs/CFOs of Fortune 100 financial institutions and institutional investors in the fund

Navigant Economics was a consulting firm that provided economic and financial analysis to corporations, law firms, and government agencies. I assisted in the preparation of analyses and expert reports as part of a team of consultants and PhDs. Navigant was acquired by Guidehouse in 2019.