Michael Pace Email & Phone Number

Tinton Falls, Nj, Us

Brand leader bringing the Commvault brand strategy to life, through targeted brand to demand programs, content marketing and thought leadership initiatives. Positioning the brand in the minds of our key stakeholders with programs that generate awareness, shape perception, and ultimately create demand. Working with key stakeholders to ensure the corporate brand is central and consistent in everything we do to create and reinforce brand strength and affinity, therefore increasing Commvault’s market advantage. Translate brand strategies into brand plans, brand positioning and go-to-market strategies. Manage internal creative services team to support cross-company activities. Drive and manage agencies to deliver breakthrough creative, innovative ideas to amplify brand to demand. Educate employees, teams and new hires on evolving brand updates and processes.

Louisville, Co, Us

Director of Brand and Creative. Responsible for defining the JumpCloud brand, find its audience, build and strengthen brand loyalty and grow the audience. Lead brand strategy and initiatives across the company. Expand, evolve and guard the brand across all channels and geo’s. Responsible for the overall brand image and positioning, ensuring it properly resonates with its target market. Lead all day-1 and day-2 on-boarding and integrations for acquired companies. Analyze, stay on top of market trends, watch competition, lead marketing and ad campaigns to ensure brand consistency. Utilize both off-line and on-line digital marketing methodologies to increase ROI and brand loyalty. Partnered closely with Product Marketing, Demand Gen, Digital Marketing, and Sales to bring to life consistent and compelling visuals and messaging across every brand touch-point. Partner with business intelligence (BI) to “own” customer intelligence and drive new market opportunities.

Knoxville, Tn, Us

Creative Director and Marketing Team leader responsible for TVA‘s brand, marketing, creative development process and workflow, providing strategic direction for traditional design, collateral, internal/external publications (print and digital), advertising, scripts, events and exhibits, websites, photography (Brand & Executive), video, web streaming and other interactive vehicles. Lead and inspire a multi-disciplined creative team to successfully deliver on brand marketing/identity, event, education and awareness, customer loyalty, program participation and reputation management initiatives. Approve design, development, and execution that translate business objectives and strategic messaging into engaging creative deliverables across multiple channels, ensuring a quality, consistent and compelling presentation of the TVA brand. Provide leadership and strategic direction for development and implementation of TVA’s messaging through video and other presentation materials, primarily for CEO and SBU Executives, Board of Directors, Public Relations and Internal/External Communications. Oversee Communications traffic management and digital asset management system for high productivity, scalability, resource allocation and quality control purposes.

San Jose, California, Us

Responsible for creative direction of global branding at CA Technologies. Create and deploy new campaigns, messaging, brand assets and guidelines. Expand brand’s reach to cover all distribution channels, touch-points and formats. Design and develop illustration styles, event/booth designs, targeted marketing campaigns, infographics, video graphics, documents, templates, and web, email, social and promotional artwork. Work with executive management to ensure the brand is represented accurately and consistently across all aspectsof the business worldwide. Built trust throughout the global organization that increased demand on the creative services team year over year. Managed upwards of 2,000 creative requests and brand reviews each year in support of marketing, partner programs, UI/UX teams,education, finance, HR and executives. Proposed new technology to create greater global scalability, awareness, and reach to accurately tell the “CA story.”Key Achievements:• Created new brand guidelines and assets for print, web, mobile, video, presentation, events and social media used by the internal team and global agency partners.• Aligned creative for CA’s business units and all internal departments to create brand consistency and bring greater value to all marketing initiatives.• Mentored and managed internal design team and all external agencies and copywriters to work within the brands guidance to continue enhance CA’s position.• Directed creative for CA World, executive programs at CA World, CA World Expo and all analyst events - Covering print, digital, online marketing, social media, presentation, and venue design.• Directed and integrated over 20 acquisitions, including creation of all day-1 and day-2 deliverables. • Took ownership of CA’s global creative assets and collateral libraries to bring consistency and scalability to all branded work.• Helped implement a digital asset management (DAM) system to distribute and leverage assets globally.

Successfully led all creative developments for established world leader in Package Design and Branded Licensed Products. Led interactive concept and strategy on company pitch efforts, including major client wins of Wal-Mart and Target which totaled millions of dollars of revenue for the company. Innovative illustrator of original and licensed design, brand marketing and advertising. Responsible for creating unique packaging and products for private label lines for some of the world’s largest brands and Mass Market retailers. Outperform competition in securing rights, design and production contracts with Fortune 500 clients through aggressive trade show presence and consistent delivery of top quality design on time and within budget. Managed all outside vendors for large print, online and photography projects. Solely responsible for the company’s trade show and event designs creating several high impact booth designs that could be reused over my tenure. Served as lead technology manager for system purchase, maintenance and troubleshooting. Managed and mentored a diverse creative department of art directors, illustrators, copywriters, production artists and freelancers.

Illustration

Ad Design