Michael Pao Email & Phone Number

台灣 New Taipei City 新店

[Copywriting] - Act as the main copywriter, crafting key messages for both B2C and B2B users ranging from gamers, creators, engineers, to business professionals etc.- Editor for news releases for major branding events, and also oversee written contents for both marketing and corporate.- Scripted GIGABYTE's first online, semi-AI-enabled, chat bot for global page in 2018.[Marketing Communications]- Formulating marketing communications plans for both internal and external events, and set achievable objectives.- Discussed with corporate legal consultants and laid out terms and conditions for future events references.- Market analysis reports for gaming market, and assisted in the initiation of gaming sub-brand AORUS.[Internal Employee Communications]- Schedule and write internal EDMs for global trade shows and exhibitions.Involve headquarter employees in major global trade shows by incorporating internal giveaway events that is both informative and entertaining.- Planned and executed GIGABYTE's industry-renowned Annual Vendor Party from logistics, catering, and the entire event rundown.- Align cross-functional marketing materials with event theme and objective.[Global Trade Shows and Exhibitions]- Track records of participating marquee industry events around the world in which the global branding division took the lead of coordinating both domestic and oversea employees of cross-functional teams from site management, show floor planning, event, to hosting. #Computex #Gamescom #CES #MWC[Advertising]- Coordinate advertising efforts for different product launches and exhibitions.#budgeting #settingKPI #content #report[Digital Marketing Campaigns]- Act as PM for digital marketing campaigns during global trade shows and exhibitions, responsible for planning and executing all items in association.#giveaway #prizes #landingpage #keymessage #event #productlaunch

台灣 New Taipei City 新店

[Content Creator]- Act as the social media team lead for global branding, creating contents that fit product roadmaps for various business units as well as contents that can benefit and promote corporate image.- As one of the content creator and the manager of social media, ensured the team to create captivating images and videos that guaranteed one of the industry's most engaging (13~15% engagement in the heyday) pages.- Generated daily posts for global English FB page for 5 straight years including a full year of growth period of two posts daily as we transitioning the page from B2C content to B2B oriented.[Growth Marketing]- Facebook followers grew from >350K in 2016 to 1.2M in 2021- Instagram followers grew from >100K in 2016 to 1.1M in 2021- Linkedin grew from 10K in 2018 to 40K in 2021[Data Analysis and Insights]- Identified key measurements of social media insights since 2016, and structured routine reports to demonstrate performance.- Accurately identifying different TA groups to achieve and maintain a high KPI. Never failed to attain KPI objectives in the years as the manager of global FB manager.

新竹地區

- Planned and organized 10+ construction site opening ceremonies that each has a different theme that has both the traditional structure and an innovative meaning and style. - Planned and organized 3+ office locations opening ceremonies that welcomed from around 20 guests to over 100 guests, from neighbors, local people's representatives, to the mayor; also co-coordinated new signage, ornaments, and posters for new offices.- Generate creative gift ideas and research for gift purchases for new home owners.- Executed events such as the Xinpu lantern parade, one of the biggest events in town, and one of the biggest parade of its kind.- Oversee and co-edit hundreds of promotional materials and legal contracts of new construction projects.- Organize company's monthly meetings, and act as the opening host.

溫哥華地區

- Generate creative briefs- Crafting key messages- Creating advertising materials- Designing document layouts and templates