Michael Parker Email & Phone Number

New York, United States

New York, New York, US

San Mateo, California, US

New York, NY, US

New York, US

Boston, MA, US

• Lead a team that manages key high-profile brand collaborations like Maison Margiela, Victoria Beckham, Pyer Moss, Palace, Bodega, and several more.
• Developed new Fashion Strategy that aligned with corporate initiatives.
• Grew Fashion business from $10 million in 2019 to $30 million in 2021.
• Negotiated and assisted in the closing of the Maison Margiela partnership.
• Drove digital excellence on Reebok.com through key streetwear and runway partnerships.
• Signed and negotiated partnership with Telfar, a fast growing and accomplished fashion brand that is known for their iconic hand bags.

Chuo-ku, Hyogo, JP

• Managed $35,000,000 business. Built and led team, including product, marketing, sales, and merchandising. Worked cross-categorically and across matrix to drive life-style initiatives. Presented seasonal direction and.
• Created and developed category strategy plan to align with market needs and consumer demands.
• Reported to CEO and worked closely with him in an advisory role to set direction for the North America Region.

Chuo-ku, Hyogo, JP

• Managed $20,000,000 national territory. Built, led, and managed five sales representatives. Worked with key retailers (boutiques, national, and key regional accounts).
• Developed sales strategy with team to appropriately manage marketplace and ultimately drive long-term revenue.
• Aided and supported sales team in key presentations with high-profile accounts to drive key initiatives over top.

Baltimore, Maryland, US

• Drove overall basketball strategy and communicated voice of category. Worked cross-categorically with key stakeholders (footwear, apparel, accessories, sales, sports marketing, retail marketing, UA.com, social media.
• Briefed creative team on seasonal basis to ensure authentic and consistent basketball message and imagery. Worked with media agency to develop most effective and efficient media plan throughout each season. Liaised.
• Led and drove launch of most successful campaign in company’s history with launch of “Curry One” (over 1B impressions, best-selling product in company’s history, and number-two best-selling signature basketball shoe in.
• Leveraged relationship with Slam Magazine to get Stephen Curry on cover to support partnership announcement with company.
• Launched biggest company basketball digital-only campaign, “How It Ends,” featuring Stephen Curry, achieving over 1M views in four weeks.
• Grew basketball business from $10M to $107M from 2011 to 2015.

Boston, MA, US

• Led marketing vision and strategies. Built plans and oversaw tactics, focusing on established brand positioning consistent with company’s business goals. Contributed to definition of marketing strategies supporting.
• Created processes that improved integrated marketing execution.
• Oversaw partnership with “Red Bull and Its King of the Rock" event, reaching 10M households.
• Point person for company's Tri-Brand World Basketball Festival initiative.oWorked to deliver integrated and complementary basketball message.
• Point person for company's, Tri-Brand Black History Month initiative.oWorked to deliver integrated and complementary basketball message featuring Julius Erving.
• Leveraged Carlos Arroyo in Puerto Rican Day Parade.

New York, NY, US

• Sold, serviced, and renewed club suites and premium seating products on multi-year, annual, and single-night rental basis. Entertained existing and potential clients in order to negotiate and close deals. Contacted.
• Researched potential clients in order to develop presentations and strategies, leading to building lasting relationships while generating and increasing revenues and profits.
• Worked closely with the hospitality team to create unique experiences with high net-worth clients to attract new clients and retain existing ones.

Los Angeles, California, US

• Provided vision and overall direction for Performance, Lifestyle, Heritage, Women's and Kid's product categories, managing $375 footwear business
• Presented to and worked with senior management to sell in concepts and strategies.
• Worked hand in hand with VP of sales to ensure that product offering aligned with sales goals.
• Set seasonal strategic line planning direction and worked with sales forecasting to identify growth opportunities.
• Managed a five member product marketing team ensuring that product briefs were on strategy, business plan, competitive analysis and production timelines were met.
• Analyzed sell thru information and data to better understand the success and failures of the season.

Boston, MA, US

• Identified and managed business development, operations, and royalty payments of all entertainment endorsement product deals inclusive of Jay Z, 50 cent, Nelly, Daddy Yankee, Mike Jones, Lil Wayne, Lupe Fiasco, and.
• Responsible for managing a $75 million dollar business and 4 direct reports
• Developed category business plan and product strategies to drive revenue domestically and internationally.
• Analyzed overall sell thru information to help make strategic business decisions that would help impact the bottom line.
• Researched competitive landscape to identify threats and opportunities for the business.
• Worked directly with marketing group to help shape the advertising campaign, media selection, potential endorsers {entertainers}. In-store POS and event sponsorships.

Boston, MA, US

• Responsible for managing strategic alliance with Akademiks clothing to ensure the goals and objectives of the Converse brand were achieved driving the footwear and apparel business by 55%
• Drove brand marketing and product initiatives to maximize Converse Inc. business with key consumers.
• Teamed up directly with Regional Sales Directors and Key Account Managers to consistently deliver against the agreed upon net revenue targets.
• Identified Mos Def as brand spokes person and for product collaboration.

Boston, MA, US

• Responsible for setting global basketball brand and product direction.
• Skillfully executed presentations to sales force, upper management, major accounts and international licensees.
• Managed a product manager, who assisted in the product creation process.
• Briefed design and development teams to create inspiring basketball footwear that met the consumer needs.
• Extensively reviewed sell thru information as well as conducted research on competitors to help shape line direction.
• Worked closely with marketing communications to ensure that product message was consistent with brand message.

Beaverton, OR, US

• Mapped out line plans that effectively leveraged the business and cleared the path for development strategies to attack new opportunities resulting in $130M to $300M in 2 years
• Identified key models and increased their life cycle through material and color-ups.
• Communicated new market opportunities to design and development, through the briefing process.
• Maximized return on investment through SKU management resulting in increased margins by 4bps
• Developed effective means of communication to sales force to insure we maximized product creation efforts.
• Built external and internal network to inform, create, and manage business.

Beaverton, OR, US

• Managed the product process by ensuring that sourcing, development, design, and demand planning were executed and met the corporate and category objectives.
• Acted as a liaison between apparel, footwear, and equipment to present a cohesive and integrated product story at retail.
• Coordinated with advertising, grassroots, and Hollywood Entertainment divisions to maximize product placement opportunities.
• Conducted market research to identify trends, competition, and obtain retail information in order to define future product strategies.
• Presented product line and seasonal direction vertically and horizontally within the matrix, as well as, externally to strategic accounts.
• Developed an assortment, flow plan, and pricing strategy that supported category positioning.

Beaverton, OR, US

• Evaluated and established a new account base that was in line with Nike values, as well as, developed existing retail partners.
• Serviced account base through regularly scheduled product presentations and service calls.
• Solicited and submitted account orders for each booking period.
• Secured and communicated shipping information to accounts and assists sell in and sell through of Nike product at retail.Managed account base through specific business planning and implementation of Nike policies.

Beaverton, OR, US

• Educated retail associates about Nike product, technologies, initiatives and company values through Ekin educational services.
• Responsible for organizing and implementing training for four new Ekins.
• Demonstrated territory management skills by coordinating and facilitating a series of in-depth training seminars, that reached the entire account base.

Ba, Industrial Labor And Relations

Diploma