Lead a team that manages key high-profile brand collaborations like Maison Margiela, Victoria Beckham, Pyer Moss, Palace, Bodega, and several more.• Developed new Fashion Strategy that aligned with corporate initiatives.• Grew Fashion business from $10 million in 2019 to $30 million in 2021.• Negotiated and assisted in the closing of the Maison Margiela partnership.• Drove digital excellence on Reebok.com through key streetwear and runway partnerships.• Signed and negotiated partnership with Telfar, a fast growing and accomplished fashion brand that is known for their iconic hand bags.

Managed $35,000,000 business. Built and led team, including product, marketing, sales, and merchandising. Worked cross-categorically and across matrix to drive life-style initiatives. Presented seasonal direction and updates to headquarters in Japan, as well as worked to influence product and marketing direction.• Created and developed category strategy plan to align with market needs and consumer demands.• Reported to CEO and worked closely with him in an advisory role to set direction for the North America Region.

Managed $20,000,000 national territory. Built, led, and managed five sales representatives. Worked with key retailers (boutiques, national, and key regional accounts).• Developed sales strategy with team to appropriately manage marketplace and ultimately drive long-term revenue.• Aided and supported sales team in key presentations with high-profile accounts to drive key initiatives over top.

Drove overall basketball strategy and communicated voice of category. Worked cross-categorically with key stakeholders (footwear, apparel, accessories, sales, sports marketing, retail marketing, UA.com, social media, and PR) to drive business.• Briefed creative team on seasonal basis to ensure authentic and consistent basketball message and imagery. Worked with media agency to develop most effective and efficient media plan throughout each season. Liaised with creative agency to ensure message was authentic to brand and within budget. Leveraged spending and investment across platforms to maximize value for category.• Led and drove launch of most successful campaign in company’s history with launch of “Curry One” (over 1B impressions, best-selling product in company’s history, and number-two best-selling signature basketball shoe in market during NBA All-Star Weekend).• Leveraged relationship with Slam Magazine to get Stephen Curry on cover to support partnership announcement with company.• Launched biggest company basketball digital-only campaign, “How It Ends,” featuring Stephen Curry, achieving over 1M views in four weeks.• Grew basketball business from $10M to $107M from 2011 to 2015.• Oversaw the 2011 basketball campaign, “Are You from Here?”• Created and executed “Are You from Here?” tour during NBA lockout, hitting two cities and leveraging HS assets.• Launched UA basketball Facebook 500k, Twitter 32k, and Instagram 235k pages, generating strong engagement with basketball players and consumers.• Created consumer experiences yielding positive experiences for brand (NBA All-Star “Kicks and Grits” event at 2013 and 2014 All-Star weekends), as well as all of grassroots events, such as Elite 24, Stephen Curry Select Camp, Brandon Jennings Invitational, and Under Armour Association circuit.• Negotiated placement of four-point guards (Brandon Jennings, Kemba Walker, Ray Felton, and Greivis Vasquez) on cover of Kicks magazine to drive Anatomix Spawn shoe.

Led marketing vision and strategies. Built plans and oversaw tactics, focusing on established brand positioning consistent with company’s business goals. Contributed to definition of marketing strategies supporting brand plan. Ensured basketball brand marketing strategies and tactics celebrated and provoked consumer and disrupted industry's status quo. Directed annual and seasonal planning processes to set integrated marketing direction across team, including advertising, PR, sports marketing, product marketing, retail marketing, digital, presence marketing, and grassroots initiatives.Identified key trends and developed recommendations to enhance organization's position. Served as lead informer and communicator on all details, decision-making, and progress on initiatives, strategies, and guidance to international partners. Led event execution and evaluation to ensure excellence within functional groups. Assisted regional marketing teams' development and management of marketing budgets for key initiatives. Developed and managed short-term goals critical to business success. Participated in functional discussions and initiatives across departments. Utilized internal and external partnerships to leverage resources and enhance business effectiveness.•Created processes that improved integrated marketing execution.•Oversaw partnership with “Red Bull and Its King of the Rock" event, reaching 10M households.•Point person for company's Tri-Brand World Basketball Festival initiative.oWorked to deliver integrated and complementary basketball message.•Point person for company's, Tri-Brand Black History Month initiative.oWorked to deliver integrated and complementary basketball message featuring Julius Erving.•Leveraged Carlos Arroyo in Puerto Rican Day Parade.•Negotiated and signed Glen Davis, as well as developed plan to announce partnership with Boston Public Schools.•Negotiated marketing partnership w/ Boston TD Garden.

Sold, serviced, and renewed club suites and premium seating products on multi-year, annual, and single-night rental basis. Entertained existing and potential clients in order to negotiate and close deals. Contacted various companies to sell benefits and features of becoming Luxury Suite owners. Worked closely with suite services to help provide solutions to issues.•Researched potential clients in order to develop presentations and strategies, leading to building lasting relationships while generating and increasing revenues and profits.•Worked closely with the hospitality team to create unique experiences with high net-worth clients to attract new clients and retain existing ones.

• Provided vision and overall direction for Performance, Lifestyle, Heritage, Women's and Kid's product categories, managing $375 footwear business• Presented to and worked with senior management to sell in concepts and strategies.• Worked hand in hand with VP of sales to ensure that product offering aligned with sales goals.• Set seasonal strategic line planning direction and worked with sales forecasting to identify growth opportunities.• Managed a five member product marketing team ensuring that product briefs were on strategy, business plan, competitive analysis and production timelines were met.• Analyzed sell thru information and data to better understand the success and failures of the season.• Identified relevant event sponsorships and participated in the creative production of the events.• Leveraged relationships with key retailers to accept re-designed K-Swiss product at premier retail locations, which resulted in a 10% increase in sales.• Identified and facilitated the “Sneaker Pimp" Tour '07 partnership with K-Swiss.

• Identified and managed business development, operations, and royalty payments of all entertainment endorsement product deals inclusive of Jay Z, 50 cent, Nelly, Daddy Yankee, Mike Jones, Lil Wayne, Lupe Fiasco, and Pharrell Williams • Responsible for managing a $75 million dollar business and 4 direct reports• Developed category business plan and product strategies to drive revenue domestically and internationally.• Analyzed overall sell thru information to help make strategic business decisions that would help impact the bottom line.• Researched competitive landscape to identify threats and opportunities for the business.• Worked directly with marketing group to help shape the advertising campaign, media selection, potential endorsers {entertainers}. In-store POS and event sponsorships.• Involved in the launch of entertainers movie, footwear and video game product integration

• Responsible for managing strategic alliance with Akademiks clothing to ensure the goals and objectives of the Converse brand were achieved driving the footwear and apparel business by 55% • Drove brand marketing and product initiatives to maximize Converse Inc. business with key consumers.• Teamed up directly with Regional Sales Directors and Key Account Managers to consistently deliver against the agreed upon net revenue targets.• Identified Mos Def as brand spokes person and for product collaboration.

• Responsible for setting global basketball brand and product direction.• Skillfully executed presentations to sales force, upper management, major accounts and international licensees.• Managed a product manager, who assisted in the product creation process.• Briefed design and development teams to create inspiring basketball footwear that met the consumer needs.• Extensively reviewed sell thru information as well as conducted research on competitors to help shape line direction.• Worked closely with marketing communications to ensure that product message was consistent with brand message.• Developed and merchandised range plan for each season to ensure that category met its financial goals.• Lead and guided sports marketing to create the athlete marketing plans that aligned with the basketball philosophy.• Increased basketball business FY01 $9.3 million to FY02 $23 million to FY 03 $38 million.• Involved in identifying and signing Andre Miller, Dwayne Wade, and Chris Bosh.• Re-Introduced icon heritage products like the Weapon and Pro Leather and created a $25 million business.• Implemented a merchandising flow strategy that served as the foundation in creating a multi-million dollar business.

• Mapped out line plans that effectively leveraged the business and cleared the path for development strategies to attack new opportunities resulting in $130M to $300M in 2 years• Identified key models and increased their life cycle through material and color-ups.• Communicated new market opportunities to design and development, through the briefing process.• Maximized return on investment through SKU management resulting in increased margins by 4bps • Developed effective means of communication to sales force to insure we maximized product creation efforts.• Built external and internal network to inform, create, and manage business.• Partnered with apparel on a seasonal basis to create compelling product story at retail.• Responsible for setting long-term business strategies for the category.• Crafted the Air Force One product strategy propelling it to be the #1 selling sneaker of all time.• Launched the first cultural collaboration product in the "Puerto Rican Day Parade" Air Force One that set a major trend in the footwear industry. (Increased from 3k pairs to 50k pairs in two years)• Creator of the first Valentines Day “ Air Max 95” that set a trend in the industry.• Inspired the “West Indian Day Parade” Air Force One.

• Managed the product process by ensuring that sourcing, development, design, and demand planning were executed and met the corporate and category objectives.• Acted as a liaison between apparel, footwear, and equipment to present a cohesive and integrated product story at retail.• Coordinated with advertising, grassroots, and Hollywood Entertainment divisions to maximize product placement opportunities.• Conducted market research to identify trends, competition, and obtain retail information in order to define future product strategies.• Presented product line and seasonal direction vertically and horizontally within the matrix, as well as, externally to strategic accounts.• Developed an assortment, flow plan, and pricing strategy that supported category positioning.• Creator of the "Nike Battlegrounds" apparel concept that evolved into a national tournament event that was televised on MTV.• Increased business from $30 million to $55 million in one year.• Initiated the first off court lifestyle basketball apparel collection.

• Evaluated and established a new account base that was in line with Nike values, as well as, developed existing retail partners.• Serviced account base through regularly scheduled product presentations and service calls.• Solicited and submitted account orders for each booking period.• Secured and communicated shipping information to accounts and assists sell in and sell through of Nike product at retail.Managed account base through specific business planning and implementation of Nike policies, procedures and programs that enhanced Nike corporate objectives

• Educated retail associates about Nike product, technologies, initiatives and company values through Ekin educational services.• Responsible for organizing and implementing training for four new Ekins.• Demonstrated territory management skills by coordinating and facilitating a series of in-depth training seminars, that reached the entire account base.